THE BENEFITS OF ANIMATED LOGOS AND WHY YOUR BUSINESS NEEDS ONE

Every business needs a logo. They play a crucial role in your business by establishing a good first impression and creating a strong foundation for brand identity. Your logo not only helps people remember your brand, but it separates you from your competitors, builds trust, and honestly, it’s expected.

However, an animated logo is not something that’s expected, and that’s one of the biggest reasons why you need one.

Animated Logos Increase Brand Awareness

Like we said above, logos in general are an integral tool for promoting awareness of your brand. You can safely assume that if a static logo does this, an animated logo will do it even better. They’re memorable, recognizable, and versatile. It may take a few different interactions for consumers to have any brand recognition with a static logo, but you can count on an animated logo imprinting in someone’s mind almost immediately.

Animated Logos Make for Better Storytelling

Not only does an animated logo help you tell your company’s overall narrative, it becomes a flexible asset for video content., too. This narrative and the video content you produce help your audience make emotional connections to your brand, and if your brand has a strong story to tell, people are much more likely to relate to it.

Animated Logos Elevate Your Brand’s Presentation

We all know first impressions are important. Consumers want to do business with companies that appear professional and trustworthy. In more instances than not, one of the first things we consider when judging the standard of a company is how they present themselves, and in this determination, we look at the quality of their logo.

As consumers continue to transition to online video content over television, their expectations for websites and how companies present themselves change, too. When you choose to have a custom animated logo designed for your brand, you’re keeping up with current trends. When consumers see you meeting the demands of the market, you appear more professional to them.

Animated Logos Are Incredibly Versatile

You don’t need a video content library to utilize an animated logo. In fact, there are several ways to leverage an animated logo if you don’t have a backlog of videos:

  • Social media posts
  • Your website
  • Presentations
  • Online promotions

We strongly believe that if a company is serious about building a strong, memorable brand, that they have to invest in a logo. When you add animation to that logo, you’re taking things to the next level and putting yourself head and shoulders above your competitors. Here at Terrier Tenacity, we love creating animated logos that give our clients the edge they need. If you’re interested in how we can help, just reach out! We’re happy to provide our clients with no-obligation consultations.

How E-Commerce Helps Small Businesses

Article source from BGSU*

Disruptions caused by federal, state and local reactions to the pandemic upended what we knew about running a small business, forcing professionals to find ways to connect with consumers and keep their doors open.

E-commerce, which comprises buying and selling on digital platforms in business-to-business and business-to-consumer channels, became a lifeline. The benefits of buying online include convenience for the customer, increased selection and safety during the pandemic. On the other hand, potential costs to the customer include limited access to customer service, long delivery times and lost purchases.

How Did Pandemic Restrictions Affect Small Businesses?

The crushing impact of the government mandates on small- and medium-sized enterprises (SME) was sudden and devastating.

A survey of 5,800 SME conducted by the Proceedings of the National Academy of Sciences in the first months of shutdowns — before the trillions of dollars in federal bailouts became available — found that 43% closed at least temporarily because of government restrictions. The impact on SME employment, which accounts for half of all U.S. jobs, amounted to staff reductions of 30%.

Moreover, the survey found median monthly expenses of $10,000, combined with lost revenue and limited cash reserves, required SMEs to cut costs drastically (layoffs and shutdowns), take on additional debt or go out of business. Federal Reserve economists estimate that 200,000 excess SME failures (above the normal forecast for the period) occurred before states began lifting pandemic restrictions.

During all that, small businesses and independently owned franchises that cater to local clientele, especially those who need customers coming through the doors — food services, hospitality, arts and entertainment and retail — had to adjust their models to include e-commerce to survive.

How Did E-Commerce Help Businesses Manage the COVID-19 Mandates?

From global enterprises to local mom and pops, businesses had to re-think ways to leverage digital platforms and reach consumers in their homes. The film industry, for instance, began releasing motion pictures straight to subscribed streaming because theaters were closed. Likewise, specialty retailers in verticals from outdoor recreation to home workout equipment began offering free delivery and other perks through their e-commerce presence.

Groceries, convenience stores and restaurants joined the digital revolution by adopting online platforms that enabled customers to shop and pay online and pick up at the curb or request at-home delivery via gig-economy transportation.

It was a business revolution that took just three months.

McKinsey & Co. reviewed e-commerce data from 2009 through the first quarter of 2020. The curve of a graph representing the percentage of U.S. companies with digital platforms showed a moderate increase until December 2019, when it went nearly vertical, increasing from 15% to 35% by the end of Q1 2020.

“If you’re feeling whiplash, it might be the ten years forward we just jumped in 90 days’ time,” McKinsey said.

Is Ecommerce Now a Competitive Mandatory?

While e-commerce enabled small businesses to connect with consumers during the most severe pandemic mandates, the McKinsey report also noted that it allows customers to access more sellers and try new brands.

“Consumers and customers have begun to alter their buying patterns and shift to digital channels, products and services — opening up entirely new fronts in the competition for customers,” it wrote in an appendix to the report.

6 BENEFITS OF DRONE USE FOR MUNICIPAL PROJECTS

HE BENEFITS OF USING UNMANNED AIRCRAFT SYSTEMS (DRONES) FOR MUNICIPAL PROJECTS

The rise in popularity of drones has opened the door to a variety of new opportunities for municipalities. Here are 6 ways that drone use can add value to your construction projects and save your team time and money.

1. Efficiency. Using a drone to assist in surveying can save your team a lot of time, especially when gathering data for large areas and/or areas with tough terrain. Survey projects that normally take days or even weeks can be completed in hours with the use of a drone, leading us nicely to benefit number 2…

Drone footage of a Road (photo credit: DJI)
Drone footage of a Road (photo credit: DJI)

2. Cost effective. Because drone surveying can be completed with such efficiency, municipalities can significantly save on cost. A project that saves time is a budget-friendly project!

3. Collect large amounts of data in a short amount of time. Drones allow your project team to collect millions of points, elevations, colors, and photos. This data can dramatically improve the accuracy and quality of important project deliverables like surveys, aerial images, and construction reports.

4. Adds value to your project. The large quantity of project data provided by drone images enables the project team to make difficult decisions quickly and accurately. For example, high quality drone photos provide municipalities with survey-grade, geo-referenced photos at a higher resolution than most online map databases. These images provide incredible project value for very little cost. 

Drone footage of a Quarry (photo credit: Trimble)
Drone footage of a Quarry (photo credit: Trimble)

5. Survey unsafe or inaccessible areas. Because drones are unmanned, they allow project teams to gather data for areas that may have previously been difficult or even impossible for them to access with traditional surveying methods, like quarries, cliffs, and rugged terrain.

6. Capture data in real-time. Drones allow your project team to track site construction and improvements in real-time, making ongoing site assessment easy and efficient. For example, if there’s a major rain event, drone footage will help your project team make the best decisions on how to focus their time and give them the tools they need to take the necessary measures to deal with pooling and runoff. Again, this information can save your team time, energy, and money.

Drones Are Turning Photogrammetry Into Big Business

*Article originally posted by builtin

This past January, at a clay mine near Golden, Colorado, Alena Iskanderova made a startling discovery: The tracks of an ancient relative of the crocodile — once preserved for some 100 million years — had been largely erased by erosion.

In the 11 years since paleontologist Martin Lockley, an associate curator at the University of Colorado Museum of Natural History and professor emeritus at the university, first documented the tracksite, the fossilized footprints left by the animal had lost much of their depth — from roughly 7 to 12 millimeters down to 3 to 4 millimeters, Iskanderova said.

That the effects of the elements could visibly diminish the tracks in such a short time points not only to their fragility in the face of climate change and other anthropogenic threats, Iskanderova said, but the importance of photogrammetry as a means of preserving the geologic record.

WHAT IS PHOTOGRAMMETRY?

Photogrammetry is the science of reconstructing objects and environments in the physical world through photographs. The technique involves stitching together large collections of overlapping photographs to create topographical maps, meshes, and lifelike 2D and 3D digital models. Software tools help create these digital assets using pixel data from aerial photographs taken by drones or close-range photographs with handheld cameras. From surveying construction sites and flood zones to exploring fossil sites and assessing crop health, the technique has a variety of applications.

“Sometimes tracks are the only presence of animals in any paleoenvironment. So [photogrammetry] is very important for us to know what kind of animals were there,” she said. “The tracks also show us their behavior. Sometimes we can tell, for example, that there was a group of dinosaurs migrating from one point to another.”

Iskanderova is a close-range photogrammetrist with a specialization in paleontology. She uses a Canon 5D Mark II camera with a 24-mm lens to do much of her work, which has included documentation of ornithischian (“bird-hipped”) dinosaur tracks, small invertebrate burrows and the first reported Mesozoic track of a small heron-like bird called Ignotornis mcconnelli. Most of her work occurs in the South Platte formation — a sandstone-rich rock bed in the foothills of Colorado’s Front Range.

“Sometimes tracks are the only presence of animals in any paleoenvironment. So [photogrammetry] is very important for us to know what kind of animals were there.”

After snapping hundreds of overlapping pictures, Iskanderova uses Agisoft Metashape Pro 1.7 to patch them together into a single 3D image. By aligning pixels in the photos, the software renders something called a point cloud — a three-dimensional constellation of colored dots that reveal the contours of a surface. These points are then layered with a textured mesh to create lifelike visualizations, including depth maps showing the geolocated contours of a surface.

“This is why photogrammetry should be taken as a best practice for fossils and tracks studies,” Iskanderova wrote. “[Many scholarly] papers give measurements as numbers but don’t document how the measurements are made in connection to the start and end points. Each scientist, or a fieldwork assistant, will take the measurements differently. With photogrammetry, you can record not only the length, width and depth [of tracks] but also the start and end points.”

MORE ON 3D VISUALIZATIONSDigital Twins: What They Are and How They’re Shaping the Future

Cretaceous crocodilian tracksite near Golden, Colorado.
A photogrammetric rendering of one of the most complete and well-preserved Cretaceous crocodilian tracksites

Ground Control to Major Robot

Photogrammetry is nothing new. The centuries-old method of reconstructing measurements is rooted in principles of perspective and projective geometry practiced by artists, such as Leonardo da Vinci, and formalized into a science by German mathematicians Rudolf Sturm and Guido Hauck in the late 19th century. Yet the field is rapidly evolving through innovations in software and aerial photography.

Today, photogrammetry is used in commercial applications as diverse as public safety, construction, civil engineering, automotive manufacturing, agriculture and military reconnaissance. And a growing number of use cases has been a boon for the software companies that provide 3D modeling and post-production tools.

Analyses from Data Bridge Market Research predict the photogrammetry software market will see a compound annual growth rate of more than 13 percent between 2021 to 2028, with photogrammetry software expected to reach a market value of $2.56 billion by 2028.

“I think the big revolution has been with drones,” Tristan Randall, a strategic project executive at the architectural software company Autodesk, said. “In the context of a construction project, for example, where you want to monitor your site conditions, you can purchase drones that cost a couple thousand dollars. So capturing the photogrammetric data has become much, much easier.”

Photogrammetry does not require highly sophisticated cameras, Randall told me. It can be performed using digital single-lens reflex (DSLR) cameras, video reels, satellite photos or even images captured with an iPhone — virtually any digital camera that can store multiple images.

“I think the big revolution has been with drones … capturing the photogrammetric data has become much, much easier.”

But the low-cost availability of drones has opened a once largely terrestrial application to a range of new airborne possibilities — from creating large-scale maps to assess crop health or plan for emergency relief operations to producing lifelike 3D models of buildings, roadways and flood zones.

A photogrammetrist can buy a serviceable drone for as little as $800, said Christopher Kabat, the owner and founder of the drone consultancy ProAerial Media. Once programmed, the drone can capture hundreds of photos of a large-scale real-world environment, like a subdivision or city district, in hours.

Prior to the flight, the pilot selects the flight path and the number of photos the camera will take, based on their desired output resolution. Outfitted, typically, with a 1- to 2-inch diameter camera on a rotating gimbal, the drone passes back and forth over the landscape taking pictures — hundreds of them — for later processing.

“It’s literally taking every image and taking all the pixels in each image and looking for another image with at least three matching pixels,” Kabat said. “And it’s going to do that for every single photo that you have.”

Depending on the goals of a project, teams can use drone-based photogrammetry to create photorealistic orthomosaic maps corrected for the curvature of the Earth, capture valuable volumetric data — like the amount of soil a building team needs to extract to dig a foundation — or generate interior models for virtual home tours on real estate sites like Zillow. Aerial photogrammetry, though, tends to work best for large-scale projects, not fine architectural details, which are often represented with laser scanning.

The Google Earth project to map cities in 3D actually used both technologies, Randall told me, capturing large regions with photogrammetry and applying signature building features with manually scanned data.

“The key thing to remember is that [a point cloud] is a very, very accurate representation of the physical features of a site,” Randall said. “We call it ‘mowing the lawn,’ because you’re basically moving the camera in lines that overlap. And then you use those photos in, say, an engine like Autodesk ReCap, to stitch them together.”

3D  textured mesh of a 4-acre office park in Nevada rendered from 275 photos.
A 3D textured-mesh of a four-acre office park rendered in Pix4Dmapper from roughly 275 drone photographs.

Photogrammetry Has Dozens of Use Cases. But Construction Is Where Most of the Excitement Lies.

Over the past decade, aerial photogrammetry has radically transformed the construction industry. Instead of hiring a survey team to spend weeks photographing a site with GPS-synced tripods, developers can send a drone — like DJI’s Phantom 4 RTK or Autel’s Evo 2 RTK — into the air to capture site conditions in hours, often at a much lower cost, said Ryan Sweeney, a sales manager at the Denver office of the photogrammetry company Pix4D.

Drones are good at capturing high-resolution photographs, in part because they fly so low — a maximum of 400 feet above the ground (or higher, if within range of a structure), compared to at least 500 feet above the ground for a human-piloted plane, as stipulated by Federal Aviation Administration regulations. Drones can also capture a site from multiple vantages and reach places that might otherwise be dangerous for humans to be — like hazardous chemical sites.

At a typical construction site, about 500 images captured by a drone in a 30-minute flight can be processed on a personal desktop computer in roughly two hours, Sweeney said. Flight height, camera quality and the level of photo overlap all affect the quality of the point cloud and final outputs. A 75 percent horizontal and vertical overlap is a good target for a quality data set.

“Implementing photogrammetry gives you the ability to almost have your eyes on location. You can monitor the progress [of a construction site] visually, very simply.”

In addition to knitting the photos together, software modeling tools like Recap, Pix4D, or all-in-one aerial photogrammetry platforms like 3DR and DroneDeploy, align geotagged pixels against cartesian coordinates ground sampled locally or imported from networked GPS data. The reconstructed image files are, thus, correlated one-to-one with their real-world locations — what some refer to as digital twins. These outputs can be represented as 3D building models, topographical maps, depth maps, contour line drawings and 2D orthomosaics.

Because these renderings are accurate to within inches, architects and engineers can use them to update working “as-built” models so they reflect on-the-ground conditions.

If a construction crew moves a planned sidewalk four inches to the west to avoid a root system, the design team doesn’t need to manually update their renderings, Kabat said. They can import updated point cloud data to virtual environments to correct such discrepancies on the fly.

Meanwhile, construction managers can use the 3D models to keep tabs on large-scale development projects, while working remotely.

“Implementing photogrammetry gives you the ability to almost have your eyes on location,” Kabat said. “You can monitor the progress [of a construction site] visually, very simply.”

Drone flight path planning in Pix 4D for an office park photogrammetry project.
A drone flight path map created in Pix4Dmapper. |

Laser Scanning vs. Photogrammetry

Laser scanners can produce high-resolution 3D models and maps, often at a higher resolution than what can be achieved using photogrammetry. Yet they tend to be expensive — sometimes tens of thousands of dollars, Randall told me — and they must be moved into position by human operators to “see” their targets.

“You can imagine a construction site 20 miles from the city,” Randall said. “A pilot has to fly all the way from the airport and then go back. Even inside a building, you have to move the scanning instrument all over the site to capture different viewpoints.”

But drone photogrammetry has its limitations too. Most U.S. airports, Kabat said, are surrounded by LAANC (low altitude authorization and notification capability) grids that require formal FAA airspace authorization. A flight can be ground sampled at a given height — say, 137 feet — but fall within a restricted zone that limits the flight ceiling to 100 feet. If not coordinated in advance, that can throw a wrench in a mapping project.

And a recent spate of criminal incidents — drones dropping contraband into prisons and flying within range of airports, leading to shutdowns — have led to more stringent drone flight guidelines, Randall said.

The FAA’s Part 107 guidelines already require all small commercial drone operators to pass a knowledge test and be registered, but a new rule that went into effect in April requires most drones flying in U.S. airspace to be equipped with remote ID. According to the agency’s website, this “helps the FAA, law enforcement and other federal agencies find the control station when a drone appears to be flying in an unsafe manner or where it is not allowed to fly.”

“If you were flying in North Carolina, Illinois, Wisconsin — anywhere there’s much denser vegetation, photogrammetry will never be able to interpret the ground data because it can’t penetrate past the canopy roof of the trees.”

Randall told me it likely implies they have the ability to disable drones that pose a potential threat.

Drones — more specifically, their cameras — also have trouble seeing through foliage. Kabat’s company operates in the desert landscape of southern Nevada and areas of Arizona and Utah, where photogrammetry works well.

“But if you were flying in North Carolina, Illinois, Wisconsin — anywhere there’s much denser vegetation, photogrammetry will never be able to interpret the ground data because it can’t penetrate past the canopy roof of the trees,” he said.

Building edges can also be problematic. Unlike laser scanners, which measure distances as a function of the time it takes light beams to reflect off a target and return to their source, photogrammetry uses pixel matching to approximate distance.

“So depending on what’s in those pixels, you may run into challenges. If you’re shooting from directly above a building, you’re not going to be able to represent that vertical edge with as much accuracy,” Kabat said.

Documenting and Preserving Fragile Environments

But the technology is quickly getting more advanced and adaptable. Newly developed aircrafts scheduled to arrive on the market soon, such as the DJI Mavic Pro 3, are expected to have swappable payloads, Kabat told me, meaning they will let users exchange a standard camera for a zooming camera, thermal imaging camera or LiDAR (light detection and ranging) camera.

The promise of modular camera options is exciting to practitioners like Kabat, but the market for newer technologies will likely take some time to ramp up.

“Most people still don’t even know what photogrammetry is,” Kabat said. “That’s the biggest challenge: just making people aware that you can use photogrammetry to solve problems.”

“It’s not something new,” Iskanderova added. “But in certain fields, like, for example, paleontology, it’s a relatively new and growing field. And, right now, I see many, many students studying photogrammetry and doing projects. Many old-school professors are also interested in photogrammetry.”

“Most people still don’t even know what photogrammetry is. That’s the biggest challenge: just making people aware that you can use photogrammetry to solve problems.”

And it remains an active field for hobbyists. During his off-hours, Kabat traces the history of remote stretches of the American southwest with drones and handheld cameras, capturing artifacts in ghost towns and abandoned mines near Las Vegas, and Native American petroglyphs he finds along the Old Spanish National Historic Trail running from Santa Fe, New Mexico, to Los Angeles.

Recently, he engaged the nonprofit Friends of Pando about the prospect of mapping the Pando, a clonal colony of a single aspen in south-central Utah that looks like a cluster of individual trees, but is connected by a genetically identical root system that spans 106 acres. The threatened tree, among the oldest in the world, has been deemed the heaviest living organism.

“If you were to Google, ‘largest tree,’ it’s still going to be General Sherman, the sequoia tree in California,” Kabat said. “But as far as the largest organism, it’s the Pando. What they’re ultimately looking to do is provide visitors to their website the ability to walk through the aspen forest, virtually, as it changes seasons.”

Though the scale of the project is different, it’s not so far removed from what Iskanderova is doing at a more granular level with dinosaur tracks — reconstructing the fragile outlines of an environment with photogrammetry to document its existence and, hopefully, preserve it for posterity.

“With tracks or any fossils, it’s pretty much detective work,” she said. “You just go in and slowly find more details, making a story behind the remains.”

Why Custom Website Design and Development Matters

*’Article Sourced from AGATEFIRE

Enhance The User Experience with Powerful Custom Website Design

Custom website design is rapidly becoming a must for both local and online businesses. This is especially true if they want to stay competitive in their industry or niche. With over 1.9 billion websites online in 2018, every new website needs something unique and special to stand out from the crowd.

Custom website design creates a unique customer experience that templates and cookie-cutter options cannot match. With online business, a website is frequently a potential customer’s first impression. If it is not a positive one, they move on to the millions of other options they have to choose from.

What Is The Power Of Unique Web Design?

From a business standpoint, custom design and development means creating a unique selling position in an industry or niche. The focus is laser-precise and every site visitor knows what they are getting with you. An emotional component also exists. Designers know how to add curiosity, comfort, and trust.

Templates Vs. Custom Website Design And Development

The web is full of free and low-cost templates that make a website look neat and organized. When it comes to rising above the competition, those traits do not begin to scratch the surface of what a skilled web design company can do.

Custom design and development professionals create for the individual company’s needs and goals. This includes both the public face of the company and the usability of the administrative backend. The first requires precision, user-friendliness, and features necessary to convert the visitor into a customer or client. The latter makes it much easier for staff to update and maintain the site.

The Custom Web Design Company Matters

Business owners need the type of boost to a business that unique web design and development can bring. By creating a user experience that focuses on intuitive comfort, brandable style, and trust, the chance of standing out and succeeding increases. 

Six Ways Drones Are Revolutionizing Agriculture

Drones aren’t new technology by any means. Now, however, thanks to robust investments and a somewhat more relaxed regulatory environment, it appears their time has arrived—especially in agriculture.

provided by PricewaterhouseCoopers

Unmanned aerial vehicles (UAVs)—better known as drones—have been used commercially since the early 1980s. Today, however, practical applications for drones are expanding faster than ever in a variety of industries, thanks to robust investments and the relaxing of some regulations governing their use. Responding to the rapidly evolving technology, companies are creating new business and operating models for UAVs. 

The total addressable value of drone-powered solutions in all applicable industries is significant—more than $127 billion, according to a recent PwC analysis. Among the most promising areas is agriculture, where drones offer the potential for addressing several major challenges. With the world’s population projected to reach 9 billion people by 2050, experts expect agricultural consumption to increase by nearly 70 percent over the same time period. In addition, extreme weather events are on the rise, creating additional obstacles to productivity.

Agricultural producers must embrace revolutionary strategies for producing food, increasing productivity, and making sustainability a priority. Drones are part of the solution, along with closer collaboration between governments, technology leaders, and industry.

Six Options for Agricultural Drones

Drone technology will give the agriculture industry a high-technology makeover, with planning and strategy based on real-time data gathering and processing. PwC estimates the market for drone-powered solutions in agriculture at $32.4 billion. Following are six ways aerial and ground-based drones will be used throughout the crop cycle:

1. Soil and field analysis: Drones can be instrumental at the start of the crop cycle. They produce precise 3-D maps for early soil analysis, useful in planning seed planting patterns. After planting, drone-driven soil analysis provides data for irrigation and nitrogen-level management.

2. Planting: Startups have created drone-planting systems that achieve an uptake rate of 75 percent and decrease planting costs by 85 percent. These systems shoot pods with seeds and plant nutrients into the soil, providing the plant all the nutrients necessary to sustain life.

3. Crop spraying: Distance-measuring equipment—ultrasonic echoing and lasers such as those used in the light-detection and ranging, or LiDAR, method—enables a drone to adjust altitude as the topography and geography vary, and thus avoid collisions. Consequently, drones can scan the ground and spray the correct amount of liquid, modulating distance from the ground and spraying in real time for even coverage. The result: increased efficiency with a reduction of in the amount of chemicals penetrating into groundwater. In fact, experts estimate that aerial spraying can be completed up to five times faster with drones than with traditional machinery.

4. Crop monitoring: Vast fields and low efficiency in crop monitoring together create farming’s largest obstacle. Monitoring challenges are exacerbated by increasingly unpredictable weather conditions, which drive risk and field maintenance costs. Previously, satellite imagery offered the most advanced form of monitoring. But there were drawbacks. Images had to be ordered in advance, could be taken only once a day, and were imprecise. Further, services were extremely costly and the images’ quality typically suffered on certain days. Today, time-series animations can show the precise development of a crop and reveal production inefficiencies, enabling better crop management.

5. Irrigation: Drones with hyperspectral, multispectral, or thermal sensors can identify which parts of a field are dry or need improvements. Additionally, once the crop is growing, drones allow the calculation of the vegetation index, which describes the relative density and health of the crop, and show the heat signature, the amount of energy or heat the crop emits.

6. Health assessment: It’s essential to assess crop health and spot bacterial or fungal infections on trees. By scanning a crop using both visible and near-infrared light, drone-carried devices can identify which plants reflect different amounts of green light and NIR light. This information can produce multispectral images that track changes in plants and indicate their health. A speedy response can save an entire orchard. In addition, as soon as a sickness is discovered, farmers can apply and monitor remedies more precisely. These two possibilities increase a plant’s ability to overcome disease. And in the case of crop failure, the farmer will be able to document losses more efficiently for insurance claims.

How Algorithms Work in social media

*Article posted from Prable

Social media has become one of the leading marketing platforms for businesses. They use the platforms to engage with customers, build brand awareness, and generate leads. However, it’s not easy to stand out when there are thousands of social media business accounts. You need the right approach to put you in front of your target audience before your competitors get there first. One of the fundamental ways to succeed on social media platforms is understanding how their algorithms work. They will give you insights into what kind of content will pop up in users’ timelines and win their hearts. Since each platform uses specific rules, this article will explain how the algorithms of five popular social media platforms work. You’ll also find some tips on how to optimize your content for these platforms.

Facebook

With around 2.7 billion active users, Facebook is the most popular social media platform. It can be a huge potential market for your business. Moreover, this platform provides Facebook Shops to help create an online store easily.

How Facebook Algorithm Works

Users’ preferences are one of the main factors in ranking news feeds. The algorithm prioritizes types of content the users previously like, comment, and share. To make sure Facebook predicts correctly, it will survey people to ask if the content is meaningful.

Top Tips to Post on Facebook

  • Aim for more than likes. The algorithm weighs reaction buttons, including caring and anger, more than likes. Use storytelling through captions and visuals to build emotions.
  • Go live.Live videos gain six times more engagement than regular videos. Some live ideas include Q&As and interviews, live performances, and product tutorials.
  • Use Facebook Groups. To build community as it sparks a discussion between the brand and customers.

Twitter

With its features like mentions and trending tabs, Twitter helps businesses interact with customers directly and share what’s happening in the company.

How Twitter Algorithm Works

Twitter used to display content in chronological order. Now, it has a mix of real-time and algorithmic content based on:

  • Recency. How recently a Tweet was posted.
  • Engagement. Refers to the number of clicks, favorites, retweets, and impressions.
  • Activity. Means how active users are – how long since they were online and how much they use Twitter.
  • Media. The type of media users engage with the most, like GIFs and images.

Still, many users enjoy the chronological order timeline. In 2018, Twitter allowed users to turn off the algorithm and let users see the latest Tweets first.

Top Tips to Post on Twitter

  • Follow Topics in your industry.  A topic lets users follow conversations about a specific subject, like Art and Sports, even if they don’t follow the accounts. To appear in Topic, keep up with the trends and current news, then create content related to them.
  • Respond to engagement quickly. The algorithm prioritizes engaged users and recent content. Try to respond to Retweets, mentions, and replies in the first 2-3 hours.
  • Pin Tweets. Pinned Tweets stay on top of your profile. It’s great to highlight calls to action and your best content.

Instagram

If your target market is people under 35, Instagram is the perfect platform to use. It’s because the majority of its active users are younger generations.

How Instagram Algorithm Works

User behavior is one of the key elements that determine Instagram users’ timelines. They will get more updates from the types of posts and accounts they engage with the most. Now, the algorithm also considers words in the alt text and caption. It’s because of the upgraded Explore page that lets users search by keywords.

Top Tips to Post on Instagram

  • Publish consistent Instagram Stories. Drive engagement with stickers, like polls and questions.
  • Write engaging captions. Interactions are essential for Instagram algorithms. Try to use question-based and tag-a-friend captions to encourage comments. Try to include keywords so your post will appear on the Explore page.
  • Keep up with the latest features. Include Reels, IGTV, and Guides. They help vary your content and show that your brand is up-to-date.

TikTok

Even though TikTok is relatively new, the user base grew by almost 800% in the last couple of years. Many big companies like Dunkin’ Donuts and The Washington Post use this platform very successfully. However, keep in mind that TikTok’s largest user base is young people. So think about your target audience before using this platform for your business.

How TikTok Algorithm Works

When delivering personalized content, the TikTok algorithm considers several factors:

  • User interactions. Refer to videos you like, comment on, and share.
  • Video information. Include details, such as captions and hashtags.
  • Account and device settings. Consist of your language preferences and country settings.

Top Tips to Post on TikTok

  • Keep your videos short. Videos with only 10 to 15 seconds tend to perform better because they get a higher completion rate.
  • Join trending hashtags or challenges. Research a hashtag that has a fire icon next to it. Then, think about whether it’s relevant for your content.
  • Use popular sounds and music. These elements can increase discoverability. Find them on TikTok’s video editor. Or go to Analytics and look for the top sounds your followers listen to.

YouTube

YouTube is a perfect platform to grow a community and educate customers. It’s the most-used search engine, as many people enjoy watching videos more than reading. The visual and audio format makes any topic easier to understand.

How YouTube Algorithm Works

YouTube algorithm looks at the videos’ impressions and engagement metrics, like watch time, likes, and comments. It also pays attention to how often a channel uploads new videos and how much time the audience spends on the channel after watching a video. When recommending particular channels or videos, YouTube will look at what topics users are subscribed to and have watched in the past.

Top Tips to Post on YouTube

  • Optimize your videos. Include relevant keywords on all video elements, like titles, tags, and video and thumbnail name files. Research complementary keywords and write them in your description.
  • Keep viewers engaged throughout the video. Since view duration is the critical metric, make your videos interesting. Hook the audience in the intro and keep them engaged using compelling storytelling and editing.
  • Link to other videos on your channel. Recommend related videos using cards and end cards. Group the videos into a playlist to increase views.

Why Understanding Social Media Algorithms is Important

Users follow many accounts on many different social media platforms. It’s difficult for them to sift through all the content from those accounts. That’s why social media developed particular algorithms. These algorithms refer to specific formulas social media platforms use to sort all posts in users’ timelines. They aim to deliver relevant content to their users and make them satisfied when using the application. In this case, businesses need to understand how algorithms work and work together with them to reach their target audience. Because algorithms are constantly evolving, your content marketing strategies need to adapt to them continuously.

11 Ways Drone Will Improve the life of others!

Article Sourced from Thrillist

Drones get a bad rap. Yes, they’ve enabled some next-level Big Brother surveillance and yes, they’re employed to conduct absolutely terrifying bombing campaigns. But just like a troubled, maligned starlet, everyone really wants to see them change for the better.

Here are the 11 ways unmanned aerial vehicles can and should be used to spread good. Keep reading if you care about pizza and/or saving all the animals.

Help combat global warming

Starting in 2013, NASA began sending remote-controlled planes filled with monitoring equipment to the edge of the atmosphere to do some unprecedented measurements on the thickness of the tropopause — the fluid layer between the stratosphere and troposphere. Translation for those of us without degrees in atmospheric science: they’re checking to see how water vapor and the ozone interact, and thus the possibility of retroactively curbing climate change. 

Provide unique news coverage

When warzones or crowds make it too difficult or dangerous to get the full picture, drones are a huge help, offering access to stories that an on-the-ground reporter wouldn’t be capable of capturing. And there’s no question they’ve become one of the most powerful tools for newsrooms.

Make agriculture more efficient

Like a protective parent, most farmers are all-consumed with the status of their crops’ health. Traditionally, that means surveying the growing fields with piloted aircraft or satellites, which can get expensive, fast. Having special agricultural drones outfitted to fly low and stream photos/videos, collect soil and water samples, and perhaps even serve as precision crop-dusters could be a game-changer when it comes to high-value crops.

Transport medical supplies to hard-to-reach locales

Around the world right now, over 1 billion people live without access to proper roads, which means over 1 billion people are potentially too remote to receive emergency aid. With the help of upstart drone companies like Matternet, that will all change. Its goal is to develop a network of reliable and easy-to-operate UAVs for organizations like Doctors Without Borders and other aid agencies to deliver urgent supplies in minutes, rather than days or weeks. 

Put out wildfires

It’s no surprise that fighting a raging forest fire is both incredibly dangerous and seriously complicated. Flames flare up unexpectedly, conditions change rapidly, and communication to people on the ground gets mucked up in thick clouds of smoke. That’s where the drones come in, collecting and sending info on wind conditions up close in real time. Down the road, they may even help snuff flames out themselves with robotic precision.

Provide fast medical help

As rapid as a normal 911 response is, there are plenty of medical emergencies that must be dealt with during the 10 minutes it takes an ambulance to arrive. Enter the Ambulance Drone, a recently unveiled concept designed to zoom to the GPS coordinates of an emergency call with a load of EMS-standard supplies, including a defibrillator. It’s also equipped with a microphone and speakers so a medical professional on the other end can provide simple instructions to revive or stabilize a victim.

Build bridges

Bridge-building is a notoriously fraught and dangerous undertaking, requiring tons of manpower and money. That’s why engineers are designing ways to offload the hassle to teams of drones, which have already proven successful in “weaving” mini pedestrian suspension bridges.

Deliver packages and pizza

While much has been made of the drone delivery program being developed by Amazon, DHL, and others, it’s hard to argue with the prospect of a delicious, piping-hot pie arriving in minutes whenever you happen to get hungry, with or without a physical address. So far, a few mom-and-pop pizzerias around the world and even Domino’s in the UK have been experimenting with drone delivery. The future sounds delicious.

Reforest the planet

We all know how destructive drones can be, but thanks to some ambitious Earth-loving engineers drones are also becoming a hugely restorative force, helping to re-forest some of the 15.3 billion trees destroyed each year. 

Help protect endangered species and habitats

Keeping tabs on endangered species and environments has always been an immensely crucial and difficult gig for biologists and researchers in the field, but it could get a lot easier with help from an army of low-cost, camera-equipped drones. By accessing treetops and other hard-to-reach areas without disturbing precious natural habitats, they’ll get a rare peek at the day-to-day goings on, like a bionic Jane Goodall. They’re also useful to track movements of hunters in places where poaching is a problem.

Entertain us

GoPros have made it easier than ever to capture kickass POV footage, but imagine how much more epic those wild and crazy stunts (and fireworks!) would look from the unique angle of a drone following every move? That’s exactly what the AirDog does. It’s an auto-stabilizing quadcopter with a camera mount designed to auto-track the movements of whoever’s wearing its tracker wristband.

UAVs for Construction
dji inspire
Article sourced from GBA Builders*

Over the past few years, the use of UAVs/UAS/Drones has increased significantly. Much of this usage has been for the better, some has been for the worse. Many “hobbyist” drone pilots began to enter the market illegally and performed work against FAA-mandated certification. To legally operate a drone for commercial applications, the pilot must pass FAA certification tests that are in place to maintain both safety in the skies and on the ground. To the uninitiated, this may seem like the difference of using a gypsy cab instead of a duly licensed taxi, but it isn’t. The FAA takes its role in burgeoning drone use very seriously, and those who get caught without the proper certifications are subject to some hefty fines and possibly even jail time.

But through its maturation in industry, drone technology has found a definitive and growing place on construction project sites. Construction companies are now adjusting the way they seek to accomplish tasks based on this new technology. Construction projects are complicated, time-consuming and resource-intensive endeavors that typically involve lots of legwork, stamina and attention to detail. The use of drone technology can help minimize the legwork – accelerating schedule times and increasing safety on site.

The following are just a few of the uses for drones on the modern construction site:

Surveying

Drones can quickly survey a job site and efficiently build maps. Instead of using larger human resources, heavy machinery and expensive surveying tools that produce complex data, drones can compile the data quickly and accurately, allowing the firm to cut the time and money it takes in half while providing greater accuracy.

Drones in construction have made surveying much easier by simplifying data collection, allowing the owner or manager the ability to focus their energies on putting collected data to use instead of figuring out how to get it. The drones can transmit data quickly to a live feed and SD data storage instantaneously. This makes the task of creating accurate maps and providing valuable data to numerous companies much easier. Information you acquire can be uploaded to a server where it can be accessed by individuals all over the globe who you allow authorization.

Progress Reports

Project sites may not always be easily accessible to your clients. They may just be too busy to stop by, or they may be halfway around the world and site visits get cost prohibitive. In this case, drones can relay a large amount of information in one, neat package. If a picture is worth a thousand words, then a flyover aerial or data-laden, interactive walk-through is worth what amount to the Library of Congress?

Job Site Monitoring

For project managers who routinely shuffle between multiple job sites, putting a drone in the air to monitor work progress, safety standards, incoming material inventory, etc. can save a lot of time, energy and money. The main responsibility of a project manager is to ensure the workers on their job site remain continuously productive. In any project, it is natural for there to be times of high and low energy, but a drone can help pinpoint chokepoints in your production schedule. It can provide you with a video log in case any equipment on site turns up missing.

Inspecting Structures

Commercial building management relies on yearly inspections to monitor wear and tear of their structures. Traditional inspection tactics can include precarious climbs up to the roof or other parts of the structure using scaffolding or a harness. The time saving that is realized when utilizing a drone for inspection has really transformed the construction industry. Whether it is for a building, bridge or tunnel, drones have significantly simplified the inspection process and thus had a direct impact on both schedule and budget.

Better Safety Records

Drones in construction can do a great job of hovering over a location that is too dangerous for a worker to access and can save lives by monitoring workplace conditions in areas that are very hard to reach. In manufacturing plants, drones can help with reconnaissance, sending images of the conditions that can be expected before a worker is dispatched.

Plant reliability and maintenance is another area of safety code that can benefit from drone use. With drones, it is possible to send back images to the engineering and maintenance teams in order to identify the cause of a malfunction or breakdown immediately.

In the past when managers were concerned about safety issues, they would walk around sometimes very large plants hoping to get a glimpse of what the issues were. And while getting a human pair of eyes and ears on the floor is always appreciated, it may not be the best method to efficiently identify safety issues. But with the use of a drone and monitoring device, a safety manager can see what is happening in real time and can make dramatic improvements instantly.

Maintaining Schedules & Budgets

By identifying the parts of the project that are going off-track, having the ability to prevent time-lost accidents or causalities and rigorously monitoring your job sites, a construction manager will be much better prepared to remove any additions to project schedules or costs. Many construction managers will tell you that maintaining real-time control over multiple, multi-faceted projects can be one of their greatest challenges. The more information you have at your fingertips can mean more control you have over your project ultimately. And if something does go wrong on your site (and every project will have something that goes wrong on site), the real-time information that a drone provides will allow you to correct the problem quickly – minimizing losses in both time and money.

And in a nutshell, that is what drones do best on construction sites; they minimize losses while maximizing efficiencies. UAVs have proven themselves in the construction industry as valuable tools in the project manager’s toolbox. And yes, I will drone on about it.

Why Agriculture Benefits With Drones

*Article from EasternPeak*

Drone best top applications in agriculture

The use of drones for precision agriculture is gaining momentum because of their capability to deliver the most up-to-date info fast and efficiently. The evolution of drone software and its overall affordability also account for the increased application of drones. Let’s now explore how drones can be used for agriculture, more specifically. 

Estimating soil condition

Smart farming is data-driven, enabling farmers to take action based on accurate information on soil conditions. Extracting this data had previously involved physical visits to the field and gathering metrics manually. Equipped with agriculture smart sensors, drones can collect and deliver this data – needless to say, they can also do it in a faster and more precise manner. 

Planting future crops

The soil gets prepared for planting and a drone shoots seeds in it, rather than using outdated planting techniques. Using drones for seed planting is relatively new, yet, some companies are experimenting with this approach.

For example, Agmaps (One of the software’s we use) is an Ohio based company that uses drone technology to gather various field data and provide field side reports.

Fighting infections and pests

Not only can agriculture drones inform farmers on soil conditions using thermal, multispectral and hyperspectral technology, they can also detect field areas inflicted by weeds, infections and pests. Based on this data, farmers can decide on the exact amounts of chemicals needed to fight infestations, and not only help reduce expenses, but also contribute to better field health. 

agriculture-drone-use-cases

Agriculture spraying

Smart farms also use drones for agriculture spraying, which helps limit human contact with fertilizers, pesticides and other harmful chemicals. Drones can handle this task faster and more efficiently than vehicles and airplanes; they are also a great alternative for farms that still use manual labor.

Drones are also irreplaceable when it comes to spot treatment. They can detect infected areas with sensors and cameras and work on them while leaving the healthy part of the field intact. This not only saves time and increases safety, but also helps reduce expenses.

Crop surveillance

Agricultural fields occupy large areas, and it’s often nearly impossible to estimate the overall state of crops. By using drones for agriculture mapping, farmers can stay updated on the health of plants in a particular area and indicate which field areas require attention.

To estimate the state of crops, drones inspect the field with infrared cameras and determine light absorption rates. Based on accurate, real-time info, farmers can take measures to improve the state of plants in any location.

Livestock monitoring

In livestock farming, drones can keep an eye on the cattle as it grazes on pastures, reducing the need for human workforce on horseback and trucks. Using thermal sensor technology, drones can find lost cattle, detect injured or sick animals, and calculate their exact numbers. Admittedly, drones are capable of doing a better cattle surveillance job than herding dogs.