Spot Spraying With Drones: Using Technology to Cut Herbicide Use in Half

Cropland weed management is a global challenge. Weed pressure in the field decreases crop yield as a result of resource competition. To combat weeds and protect their crops, farmers are increasingly adopting herbicides in farm management. However, overuse of herbicides not only increases farmers’ operational costs but also undermines the health of the ecosystem. Many countries have set a goal to reduce agricultural chemical usage. The European Green Deal aims to decrease agricultural chemical usage by 50% by the year 2030. Drone and Aerial Software Developer DJI recently proved that precision agriculture and drone technology might help to achieve these goals by implementing multispectral scouting and precise spraying with drones.

Agriculture drone、Pesticide sprayer、Unmanned aircraft、Use of drones in agriculture、 Crop spraying、Agricultural technology

Cirsium arvense

Cirsium arvense is a widespread weed across many continents, including Europe. It competes with crop plants for soil resources and releases chemical toxins poisonous to other plants, causing severe yield loss. It can spread from seeds and from modified, underground stems, making land tilling and plowing ineffective in controlling Cirsium arvense spread. Herbicide spraying is the most commonly used management method. Traditionally, in autumn or spring, before or after seeding, farmers use a tractor to spray the entire field, 300L/ha, of an herbicide solution containing 5L of glyphosate.

The Mission

Noticing that Cirsium arvense often presents in only some portions of the field rather than the entire field, DJI partner, PlantaDrone, from Hungary, decided to adopt a spot spraying solution using drones to try to decrease chemical usage.

First, they flew a DJI P4 Multispectral drone over an 18-hectare cereal field to collect multispectral images and then used DJI Terra to process and generate an NDVI (Normalized Difference Vegetation Index) map from these images. Given that this was before seeding and no other crop plants were present in the field, NDVI effectively located Cirsium arvense patches in the field (the green patches shown in the picture below).

Agriculture drone、Pesticide sprayer、Unmanned aircraft、Use of drones in agriculture、 Crop spraying、Agricultural technology
NDVI map of cropland field with Cirsium arvense distribution

Based on the NDVI map, they generated a prescription map. Three different dosages of glyphosate solution were sprayed, depending on the infection density of the weed spots (weak, moderate, and strong infection). An 8L/ha solution was sprayed on the weakly infected areas (0≤0.1), 10L/ha on the moderately infected areas (0.1≥0.2) (E. SZALMA (2021). Areas with NDVI≤0 were not sprayed. In every 10L of the solution, there is 3.5L of glyphosate (35% concentration).

Agriculture drone、Pesticide sprayer、Unmanned aircraft、Use of drones in agriculture、 Crop spraying、Agricultural technology
Prescription map and flight routes

This prescription mission was then sent from Terra to the DJI Agras drone for spot spraying.

Agriculture drone、Pesticide sprayer、Unmanned aircraft、Use of drones in agriculture、 Crop spraying、Agricultural technology
Spot spraying mission with Agras drone

Results

The drone used 83L of the solution, containing 29L of glyphosate. Compared with a blanket application with a tractor, which would use a total of 90L, 67.78% of chemicals were saved, meaning a savings of 14.57 EUR per hectare for farmers (E. SZALMA (2021).

Application MethodTotal Glyphosate UsageTotal CostTotal SavingTotal Saving Per Hectare
Blanket application with tractor90L387 EUR 00
Spot spraying with drone29L124.7 EUR262.3 EUR14.57 EUR

After successfully helping farmers to reduce glyphosate usage and chemical costs through spot spraying, Elemér Szalma, Engineer from PlantaDrone, believes that drone technology will be significant for the EU’s Green Deal. “If we want to achieve the agricultural chemical decrease goals of the EU’s Green Deal by the year 2030, our best chances are zone/spot spraying/spreading, and Variable Rate Application.”

FlyDragon Aviation co ltd developed an AI drone for oil palm tree spot spraying.

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The Ultimate Guide to Video Content Marketing for Increased Engagement

video content marketing
organic traffic

Video marketing strategy is not what it used to be a few years ago.

Today, it has gone to become a lot more serious, and much more effective, especially for businesses that have already managed to build an audience.

A large number of small businesses are taking advantage of this marketing tactic to stand out from the competition in order to achieve their goals.

Why video? Because it works. And it will keep working.

video content marketing

Look around and you’ll find that various types of video content are being consumed like never before.

YouTube, although is really categorized as a social network and video hosting site, has turned into the second biggest search engine in the world.

That’s right, not Bing or Yahoo, but YouTube is where people are searching right after Google for everything.

Recipes, explainer videos, product demos, how-to videos – you name it, they’re searching for it.

Here are some more video stats to convince you about the power video holds on the web:

  • 82% of Twitter users consume video content on the microblogging site.
  • 92% of mobile video viewers like to share them with other people.
  • 87% of Internet marketers leverage video content to meet their business goals.

This simply means that as a business you cannot and should not take video content marketing for granted.

With time most of your competition will be leveraging video, which means it should be a part of your core marketing strategy now.

The value of video should not be underestimated if you want to taste real success with your content marketing efforts.

Storytelling Via Video

Before we delve into how you can use video content marketing, it’s important to first understand what actually makes video click.

While there are a number of reasons that come to mind, the biggest one is that videos allow you to tell stories.

Stories that you can use to connect to your target audience.

Stories that you as a marketer can leverage to create powerful impressions and long-lasting relationships. Stories that simply deliver.

Yes, a video has the potential to help your prospects and customers understand your business and create a ground for future promotions.

But it’s also an amazing way to spread your ideas with meaningful stories. And that’s what makes it so exciting.

You, as a consumer, which will you most likely engage to? A product video that sounds like a sales pitch or a narrative that tells you the value of the product?

Consumers now are more connected to a brand if they feel like their lives will change once they use it. Connect with them emotionally, that’s the key.

Also, you can use videos to experiment with new and brave content to touch the emotional side of your target audience.

Because videos are a mixture of visuals, motion, and sounds, they allow you to create deep and more meaningful connections with people — while positioning your brand in the best possible way.

video content marketing

However, in order to make the most out of video and find success with it, you as a business should understand and know how to use it the right way.

Until and unless you realize the true power of creating quality videos and take the right steps to leverage it, you won’t see the kind of results you want to see.

What Exactly Is Video Content Marketing?

Video content marketing, or video marketing, is a method of digital marketing that utilizes video content in order to engage viewers and promote your brand.

Content marketing in its purest form is nothing but the production and online distribution of content that is educational slash informative in nature.

The goal of this content is to convert online content consumers into prospects/customers. And also to provide enough information to current customers and convince them to become repeat buyers.

video content marketing


Content marketing is used across various channels, with the help of different types of content.

This means it is not limited to text, and video is a big part of it.

Since video is a strong and effective way to spread your marketing message, it can take your content marketing efforts to the next level.

But once again, this depends on how well you execute your video content marketing campaign. And what you want to achieve from it.

5 Reasons Why Your Business Needs Video Content Marketing

By now, you should know what video content marketing exactly is and how it’s growing rapidly.

It’s a tactic that your business needs to incorporate in order to reach more potential customers and get a higher return from your online marketing efforts.

video content marketing


Let’s now look into a few strong reasons as to why you should invest in video content marketing and make it a part of your core business digital marketing strategy.

  1. More Conversions
  2. Better Emotional Connection
  3. Higher Accessibility
  4. Stronger Engagement Levels
  5. Easier SEO Results

1. More Conversions

When it comes to running a digital marketing campaign, the ultimate metric that matters is the conversion rate.

Because if you’re not converting your prospects into leads or customers, your business isn’t growing, it’s as simple as that.

By leveraging video marketing, you’ll be able to get more people to sign up for your newsletter or buy your new product.

When compared to other types of content, video content can give your prospects the needed clarity to make the final decision.

It gives you a certain edge over the competition and since the high-quality video isn’t as easy to produce, it can take a while before others catch up with you.

video marketing conversion rates

A recent research conducted shows that 71% of marketers have found video content more conversion-friendly. When done right, it can easily help you get better results with minimal effort.

2. Better Emotional Connection

If you look around the social media landscape, you’ll find that videos are being shared the most in comparison to other content types.

While there are many reasons as to why people like sharing videos, one of the strongest “why” is that people connect to the right video content on an emotional level.

By creating videos that appeal to the emotions of your target audience, you not only give them a reason to consume your content but also spread it across their own network.

video content marketing

For example, if you look at a traditional blog post, you won’t find the emotional cues that come with video content.

Right from the tone of voice to the sound effects/music being used, everything can have a positive impact on the viewer.

Which ultimately makes your content stand out from the rest and also memorable.

When interested people watch your video that evokes their strongest emotions (happiness, awe, anger, etc.), it may not push them towards taking action immediately.

However, it will help them make a buying decision later on when they see more such content from you.

So whether you are in the B2B or the B2C market, impressing the emotions of your audience with video marketing, can and will help you bring in more business.

3. Higher Accessibility

Let’s face it, video production is no longer the difficult task it used to be a few years ago.

You no longer need to spend a ton of time on creating a video or have a huge budget to achieve studio-level quality.

Yes, we’re talking about video content that only the big guys were able to produce before.

video content marketing

Thanks to the advancement in technology and with new/innovative tools available, creating and launching your own video has become much more affordable.

In fact, it will keep getting easier in the coming years as more and more businesses jump into producing their own videos and starting their own channels.

4. Stronger Engagement Levels

Many studies have proven that visual content works great when it comes to engaging your target audience.

People today like to consume content that is visually appealing and engrossing. Now, this isn’t limited to pictures or photographs.

Video content is proven to be a big part of the “visual content” movement.

video marketing stats

With more and more people watching video content on social media sites such as YouTube, Facebook, and Twitter, you can see firsthand how video is helping generate strong engagement from target users.

When you create and share video content with your social followers, you have a 10X chance of them engaging with your video, which often translates to more shares and comments.

However, do keep in mind that the quality of video content marketing matters to a huge extent and has a direct impact on the kind of results you are able to generate.5. Easier SEO Results

Does video marketing have an impact on SEO?

Can videos actually help you rank higher in the search engines for keywords that are hard to rank for? The answer is yes, given that you’re doing it right.

There is little doubt that Google and other major search engines like Bing love video content and won’t hesitate to rank it higher than traditional articles.

According to a study done by Comscore, by adding video content to your site, you have a 53% higher chance to end up on the first page of the SERPs.

This just goes on to show that quality video content can make a big difference to not only your conversion rate but also the organic search traffic you generate.

Understanding The Video Content Marketing Funnel

Using video for marketing becomes much more effective when you take a prospect through a well-defined content marketing funnel.

funnel

By implementing video, you will be able to generate more sales with your content strategy.

It doesn’t matter what type of video content you use, with the help of a proper video content marketing funnel, you can:

  • Create more awareness among your target audience about your product or service while creating a positive impression on them.This is the first and the most important stage of content marketing because, without awareness, it’s impossible to gain trust.
  • Focus on the problem and the solution you offer, clearly explaining the benefits of using your product and educating your audience.
    This is the second stage where you help your prospective buyers understand how exactly your product/service can help them.
  • Stand out from the competition and make it easy for prospects to reach a buying decision and do business with you.
    This is the final stage of the funnel where you can expect to actually close the sale.

In order to make the most of your content marketing funnel, it’s important that you use the right type of content to take potential buyers through it.

When you use video content, your funnel not only becomes stronger but you also end up getting a higher return on investment.

Right from building brand loyalty to increasing your conversion rate, you’ll find that video is the perfect medium to get more of everything.

7 Simple Tips For Efficient Video Content Marketing

If you want your video content marketing to deliver results, then you need to take a calculated approach to it.

You can’t just blindly play the video marketing game and expect to see returns.

Here are seven proven tips to help you make the most out of your video content marketing efforts.

  1. Grab their Attention Quick
  2. Deliver Real Value
  3. Go Beyond YouTube
  4. Stay Consistent in Your Approach
  5. Don’t Ignore the Quality Aspect
  6. Optimize for Silence
  7. Add a Call to Action

Tip #1: Grab their Attention Quick

Internet users are not as patient as they used to be. Today, it’s all about finding the best piece of content.

So don’t be surprised if people jump your video to look for another one if they don’t find it enticing enough.

how much video is typically watched

The solution is to hook your viewers without wasting their time and delivering on your promise.

You only have a few seconds to impress them (less than 10 to be precise).

So have an interesting, relevant start to the video, and don’t wait too long to reach the meat.

Whether your video is long or short, give your viewers a reason to watch it without skipping it.

Tip #2: Deliver Real Value

Powerful video marketing is all about giving immense value to the viewer in whatever form you choose.

Although it really doesn’t matter if it’s only a short video or a long one. Your content strategy should focus on adding value to the lives of your target audience.

How you provide this value is subjective. Because what’s valuable for your audience may not be that valuable for a different type of audience.

quality video marketing

So for instance, if you find that you can give value by creating and publishing entertaining yet informative video content, do that.

Or if you want to choose an even simpler route by creating videos offering specific (niche or industry-related) knowledge, even that’s fine.

Keep in mind that any video that you produce must be watchable and enjoyable. Because if it’s a drag, then it’s not valuable.

So be interesting. Stay relevant. Seek engagement.

Tip #3: Go Beyond YouTube

While there is no doubt that your video content marketing plan cannot be complete without YouTube, it’s not enough.

In other words, there are many other valuable video-sharing channels/platforms that you can tap into besides YouTube.

Platforms such as Vimeo, SnapChat, and using social channels’ features like Facebook live videos and Instagram Stories.

Your aim is to reach out to your target audience in the best possible way, and that can’t happen if you only focus on YouTube.

video marketing platforms

The most obvious reason why you need to consider other platforms is because of the potential to connect with a varied audience.

For instance, the kind of people you can reach with your videos on Facebook is not the same as YouTube.

Because Facebook users discover video content in a different way. Also, different platforms have people from various age groups using them.

This is why it makes sense to leverage as many video platforms as you can.

However, allocate the majority of your time to a platform where your target audience is most likely to be found.

Tip #4: Stay Consistent in Your Approach

Consistency plays a big role in making your video stand out from the competition.

Why? Because videos are visual, which means you’re not limited in how you present the content.

With every video you create, you can help your viewers resonate with your message by being consistent.

Your brand’s personality, look, and design matter to a great extent in keeping consistency high.

For example, if you are creating videos with people in them, then keep using the same cast so that your viewers see faces they’re already familiar with.

Similarly, if your videos only have a voice-over, see to it that the colors and the design in the video you use to stay consistent.

You may also want to plan your video content well in advance (create a video content calendar) to make sure you’re consistent with timing as well.

video content marketing

However, when it comes to video platforms, your videos need to be customized for each. The one size/look fits all approach doesn’t work here.

If you’re posting a video on Instagram, then it helps to create videos that look more natural, unedited, or spontaneous.

But on YouTube and Facebook, people expect a professional feel, so that’s what you give them.

Tip #5: Don’t Ignore the Quality Aspect

Just because you’re creating and uploading videos on YouTube or Facebook doesn’t mean that you should forget about quality.

In fact, keeping up with quality is extremely important on these social media sites because they’re moderated by real communities.

Users won’t think twice before giving your videos a thumbs down if they don’t see the quality.

video content marketing

So say no to low-definition video and hello to HD video content that people like to view and share with others.

As video platforms improve in quality and service, they expect to give their users a better experience.

Which will only happen if you stop testing the patience of your viewers with bad videos.

Remember, quality over quantity is the number one rule of creating amazing video content.

Tip #6: Optimize for Silence

Besides YouTube, other social media platforms such as Facebook, Twitter, and Instagram tend to auto-play videos without sound.

The user may or may not choose to watch the video with sound.

But in a HubSpot study, the stats show that up to 85% of videos viewed on Facebook are watched with volume down to zero.

video content marketing

The simple reason for the “silence revolution” in the online video world (especially on social media) is that people are increasingly watching videos- whether an organic video post or video ad, on their mobile devices.

Since the social experience is largely silent, especially with people around, it’s no wonder that many users prefer to view videos with the sound turned off.

So how do you impress users when they are only watching and not listening?

By creating attractive yet relevant visuals that make the video feel engrossing.

If there’s a dialogue in your video, then add English subtitles. In short, have sound in your video but also optimize for silence.

Tip #7: Add a Call to Action

What’s the use of video content marketing if there’s no proper call to action in place?

Businesswise, if you’re investing in video marketing, then you need measurable results.

Having a clear CTA makes real business sense and it should not be ignored.

Call to action in videos needs to be complicated.

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Simply prompting viewers to visit your website and landing page or subscribing to your newsletter at the end of the video is usually enough.

But if you want to go a step further, you may have a call to action come upright in the middle of the video when the viewer is deeply engrossed in the video.

video content marketing

However, stuffing your videos with multiple calls to action is a strict no-no.

The last thing you want is to come off as salesy or pushy to your viewers. Because annoyed viewers will move away from the video and avoid sharing it with others.

4 Quick Video Content Marketing Ideas You Can Use Today

Coming up with creative video content ideas can seem daunting but it’s not impossible, especially with tons of marketing tools available to help you with this.

That’s why what you do with video largely depends on your goals, so if you’re clear about them it shouldn’t be difficult.

Here are a few ideas that you can use in your business, depending on your marketing goals.

  1. Share your company’s or business’s value using videos which could be anything from repurposed blog posts to staff testimonials.
    The idea is to create video content that makes your brand stand out from the crowd.Remember, the more your audience sees your brand as unique and trustworthy, the better it is.
  2. Deliver company news and make important announcements with the help of videos that can be shared through your social media channels.
    Added a new feature to your product? Use a video explaining the benefits.Have a special event coming up? Create a video detailing the ins and outs of it, and how viewers can become a part of it.Running a special promotion? Run a video Facebook ad and share it with your target audience.
  3. Provide a product demo so that people who don’t want to read can see your product working.
    When your prospective customers see your product in a running condition, it positions you as a trusted brand.Show your audience what your product is about so that it sells itself.Make the video demo powerful enough to remove any doubts from your prospective customer’s minds.You can also create or add short customer testimonial video clips to add to your product demo video.
  4. Show that your brand or business is a thought leader by creating videos about your industry and about evergreen topics related to your subject matter expertise.
    Help your audience understand the difficult areas of your market.Make their lives easier with your videos and in return they will give you more business.

Regardless of the type of business you run, video content marketing can and will help you grow.

However, if you find creating and marketing with videos intimidating, you can contact us and we will be glad to help you execute your campaign

Variable rate application with spraying drones

*Article sourced from Pix4d Fields

Precision agriculture helped to reduce the cost of a ripening agent by 20% and achieve a 93% accuracy rate in sugarcane production forecast.

Trinoo is a precision agriculture company specializing in drone spraying for agriculture. It has been active since 2018, backed up by 2 years of research in the use of drones for spraying products in sugarcane cultivation. The company is located in the largest sugarcane production area in Colombia – the department of Valle del Cauca. This area has 14 sugarcane mills, where on average 240,000 hectares of sugarcane are harvested per year.

Reducing the sugarcane ripening agents and forecasting the crop production

One of the most important sugar mills in Colombia was looking to improve their efficiency in sugarcane ripening and to have a more accurate forecast of the production of tons of sugarcane per hectare of their fields. They decided to work together with Trinoo and in defining the scope of the project, the two companies established a research protocol that included:

  • the technology to be used for image capture and subsequent processing
  • the time when images should be taken according to crop development
  • the sugarcane varieties to be analyzed, amongst other factors

The project’s goal was to reduce the use of ripening agents and improve the production of tons of sugarcane per hectare forecast. This would reduce production costs per hectare and improve the cash flow of the mill by providing more accurate field production forecasts up to 120 days before harvest.

Project details

LocationValle del Cauca, Colombia
Project durationJanuary – October, 2020
Area covered600 hectares
Number of images30 000
SoftwarePIX4Dfields
HardwareParrot Bluegrass drone for data capture
DJI Agras MG-1P drone for spraying
Parrot Sequoia camera
Image resolution8cm/pix-10cm/pix
DJI Agras MG-1P drone used for spraying of sugarcane

Parrot Bluegrass drone used for data capture (left) and DJI Agras MG-1P drone used for spraying

Applying the ripening agent with aerial spraying drones and variable rate maps

For the maturation process, a ripening agent is applied from the air on the crop leaves. It is induced to concentrate higher levels of sucrose in its stalk, which increases the sugar production per ton of sugarcane harvested per hectare. This work has traditionally been carried out with a uniform dose without taking into account that each lot, given the soil conditions, rainfall regime, and agronomic management presents different levels of development.

Additionally, the standard methodology used so far is the collection of samples in the field that are then analyzed in the laboratory, a process that generates variations due to the difficulty of having a truly representative sample of the entire lot.

Orthomosaic of sugarcane generated in Pix4Dfields

Orthomosaic of sugarcane generated in PIX4Dfields

The maturation process, once combined with precision agriculture can be done with a variable rate, spraying more or less product with a spraying drone, according to the development stage of the crop. Trinoo proposed capturing images with a drone and spectral cameras, processing the images, and creating spraying drone variable rate maps in PIX4Dfields to apply the ripening agent.

Variable-rate application map of sugarcane created in Pix4Dfields

Variable-rate application map of sugarcane created in PIX4Dfields

Developing a sugarcane production forecasting algorithm

For this project, Trinoo developed an algorithm to calculate the tons of sugarcane per hectare from vegetation indices and other variables recommended by Trinoo’s client’s sugar mill harvesting team. In the field, the average size of the plots to be surveyed is 15 hectares, which generates challenges due to latency effects and disconnection of the drone in the farthest points from where the pilot was.

For the development of the forecasting algorithm, the starting point was the vegetation indices generated in PIX4Dfields. Then the patterning process had to be carried out, which is the identification of the spectral signature of each sugarcane variety and its relationship with the tons of sugarcane per hectare (biomass production), including variables such as age and variety of sugarcane being analyzed.

NDVI index map used as a starting point to develop a sugarcane forecasting algorithm

NDVI index map used as a starting point to develop a sugarcane forecasting algorithm

Project results

Reducing the ripening agent cost by 20%

By using precision agriculture methods and spraying drones, Trinoo’s new service generated from this research project resulted in reducing the ripening agent purchase for sugarcane growers by 20%.

“That would mean for our customers – approximately USD 200,000 per year of savings. For the case of the entire sector made up of the 14 sugarcane mills located in Valle del Cauca, it could result in savings of USD 800,000 to USD one million per year”, points out Felipe Barney Arango, Innovation coordinator at Trinoo.

applying the ripening agent with a spraying drone according to the locations identified on the variable rate application map

Trinoo team applying the ripening agent with a spraying drone according to the locations identified on the variable rate application map

Achieving 93% accuracy rate in forecasting the sugarcane production

In the forecast of tons of cane per hectare, Trinoo achieved a 93% accuracy rate. “This information can improve the cash flow projection of the companies, the factory planning, and the sales projection of each sugar mill by being able to anticipate with up to 120 days the number of tons of sugarcane that will arrive from the field. This ultimately generates substantial savings in the planning of labor demand and amount of product to be marketed”, concludes Felipe.

Advantages of PIX4Dfields

For this research Trinoo processed 30000 images with PIX4Dfields, distributed in 26 projects. They found the following software advantages:

  • High usability of the software with very intuitive functions that facilitate the work of the image processing technician.
  • Low demand of computing capacity, allowing to run the software on a computer with only 4 GB RAM at an acceptable speed of image processing.
  • Easy export of reports, results, images, and polygons, facilitating the integration of the work with other processes.
  • The high variety of vegetative indices allowing multiple combinations of analysis.
How Brand Management Grows Business!

Are you wanting to launch your brand but have no idea where to start? Your brand is a lot more than just your product — it’s an expansion of you. From your brand’s core values to every customer and client, this is all a part of the bigger picture. 

Good brand management can make or break your business. It helps to get you off on the right foot. Digital marketing is also going to be key for your brand management strategy, but don’t worry. We’ll walk you through it!

What Is Brand Management?

Brand management can be broken down to mean, “a branding component that involves maintaining and bettering products, services, and brand perception. Brand management, when practiced correctly, gives cost leverage, increases customer loyalty, and establishes meaningful brand awareness. It also embodies the customer purchasing process relationship.”

Simply put, you want to implement solid brand management for your business to keep customers happy and boost your brand’s perception. Maintaining a positive image will help to cultivate positive relationships, thus allowing your brand to thrive. 

How Brand Management Works

Think of brand management as a garden. You plant your seed (your brand) in your garden, hoping for the ripest vegetables of your dreams. 

You’ve taken that first step, but now you must figure out exactly how to water your seeds to ensure they’ll grow and flourish into beautiful plants. How much water is too much? Does the soil need to be replaced? What about sunlight? These small factors are your brand (the vegetable plants) management that will lead to your eventual success. 

You can have the greatest product in the world, but with ineffective brand management, no one will have the chance to experience it. This is what makes your management strategy so important. Essentially, brand management works by ensuring that your product or service resonates with its potential customer — it is the rug that ties the room together — happy customer, happy life.

Principles of Brand Management

The principles of brand management are important to understand before moving forward in the process. Now that you know how brand management works, next are the key principles to get it to work.

Brand management principles to consider include: 

Brand Equity 

Your brand’s reputation is key. You want customers to trust the brand, so they’ll buy more or recommend it to a friend. Your brand name should be recognized in a positive manner, drawing people in.

Brand Loyalty

Brand loyalty is similar to brand equity when customers buy your product solely out of loyalty to you. This helps with word-of-mouth advertising and reputation to keep folks coming back.

Brand Recognition

Brand recognition can be self-explanatory but is still a key factor for the success of your business. You want your brand to be recognized by more and more people in a positive light to attract more business. They won’t even have to know your brand name and can still recognize your product.

Brand Management Strategies

Now it’s time for some strategies to get you started on your brand management journey.

Digital Marketing Specialist Master’s Program

Digital Marketing Specialist Master's Program

Do More, Be Unique

Do you have a unique, eye-catching angle on what it is you’re selling? What sets your product apart from the competition? Why should people want to buy your product?

Focus on your why. Remember why you loved your brand in the first place, and whatever that feeling is, use it to help with your branding.

Evaluate

Do you have an evaluation plan? Evaluate what performs well and what doesn’t. Be prepared to do this again and again over the lifespan of your business.

When something works, do more of it. If something doesn’t, reevaluate how you can make it better. The key to branding is to continue evolving.

Digital Marketing

Digital Marketing is the key to the future. There are so many things to consider when starting a brand and having a digital marketing component is one of them. From amazing visuals to social media strategy, digital marketing covers it all.

It may be worth it to invest in a graphic designer and social media manager. Humans (and especially those who shop) are inherently visual, so having a great design is imperative for good branding. 

Likewise, with digital marketing, everything is online these days. This is where your brand messaging will come to play as well, as you can really highlight what you want your brand to say and be. If your business is not online, you’re virtually invisible.

Brand Management Benefits

Now that you have an idea of what brand management is and why it’s important, here are some of the benefits you can expect to see:

  • Grows business
  • Cultivates customer loyalty
  • Creates brand awareness and recognition
  • Increases pricing and value of the product
  • Grows sales through loyal customers

Why wouldn’t you want to incorporate brand management into your business strategy? Branding is what makes or breaks a lot of products and services. 

If you want to become a household name, there are many benefits to doing so through brand management.

Thermal Imaging on Drones and Its Benefits

19th UAS Precision

Thermal imaging or thermography is a technique in which thermographic cameras are used for detecting the radiation present in the range of infrared rays. Radiation that has a wavelength ranging between nine and fourteen micrometers is identified by the thermographic cameras.

Drones or unmanned aerial vehicles are aircraft that are not operated by onboard pilots and are controlled by automatic devices or pilots on the ground. They are used for a number of purposes and missions.

Combining thermal imaging and drones results in an extraordinary and extremely useful technique known as thermal imaging on drones.

What is meant by Thermal Imaging on Drones?

Thermal imaging on drones refers to the incorporation of thermographic cameras inside drones. Thermographic cameras are installed inside the unmanned aircraft and these aircraft are then used for different tasks.

These drones are then launched and sent to the area that needs to be examined using thermography. The minute thermographic cameras in the drones come in action; they begin analyzing the area under study. The thermograms produced by these cameras are recorded and can be viewed by the person controlling the drone. He can easily identify the object he is interested in by seeing the radiation emitted by that body. As the temperature of a certain object rises, it emits more radiation. By analyzing the radiations and the color produced by them, the controller is able to locate the entity he seeks.

What are the Benefits of Thermal Imaging on Drones?

Thermographic cameras in drones have several benefits. Firstly, this technique helps in examining inaccessible areas. Lots of areas cannot be accessed by people or other objects. On the other hand, drones can easily enter areas of minute sizes because of their small size. This makes it quite convenient for different people or companies to get thermal images of complicated areas.

Secondly, before the creation of this technique, sky workers holding thermographic equipment or thermographic cameras on tripod stands were used to examine an area thermographically. Both these methods were laborious as well as inconvenient. As drones can easily become airborne and can stay in the air for as long as forty hours, this technique is extremely effective.

Thirdly, thermal imaging on drones helps in saving time. You can use UAVs at any time of the day you want and can get results very quickly. This saves a lot of time that can otherwise be utilized for completing other important tasks related to a mission.

Fourthly, this technique helps in saving funds as well. You don’t need to hire people or install a thermographic camera at several points of high altitude for examining an area. With the help of a thermographic camera in a single drone, you can survey and get thermographic images of an area from a variety of different points quite easily. This makes this technique cost-effective and extremely easy.

As thermal imaging on drones offers all these benefits, it is becoming quite common. Individuals, multinationals, government agencies, and military organizations are using this method for carrying out numerous important projects.

Here’s Why Having a Digital Presence Is Important for Businesses

It’s challenging to make it big in business, especially when there is such stiff competition in this digital age. Marketing strategies and tactics can differ from business to business. Big businesses can spend huge amounts on broadcast and print-based advertising, and conduct massive promotion campaigns because they have enough capital. Small businesses, on the other hand, have limited resources, so there are fewer options for flyers, calling cards, or brochures. However, the invention of the internet has changed the playing field drastically. It provides similar opportunities for marketing to every type of business. Internet marketing is not only affordable but is also a very effective form of marketing for most businesses. That’s why more and more businesses are focusing on having a strong online presence.

Setting up a business website is a vital step to bring your presence online. This will serve as an online portal where you can showcase your products or services, in addition, to communicate relevant information to your potential customers. A domain name is probably the first thing that will help your customers identify who you are and what your business is about. Therefore, you need to choose an appropriate domain name for your website that can convey your business in a way that’s straight to the point and easy to remember.

Here are a few tips to consider when choosing a domain name for your website:

  • Align your domain name with your business. If you have already chosen a business name, your domain name should be similar. This way, you can actually make it easy for your customers to remember you and your website.
  • Choose an easy name for your website domain that allows users to easily find you online.
  • A domain name should be short and simple.
  • Try not to use hyphens and numbers for your domain name. Unfortunately, it’s a common mistake, which is most likely to hinder people from finding your website.
  • Another important aspect when picking the right domain name is to make it memorable. Select a domain name that can stick in people’s mind, so that they can easily access your website.
  • If you like a domain name which is available, act now before it’s taken.

Why Digital Presence Is Important

No matter what your business is about, if you lack an online presence, you might get plunged into obscurity. Most people tend to use Google or other search engines to find information about a business or company. If they aren’t able to find anything about your business online, it can seriously impact your credibility and market reputation. Indeed, businesses need to build an online presence in order to boost their advertising, productivity, and sales.

Here is how an online presence can be very advantageous to businesses.

Easy Access

Being online helps your customers easily access you and your products or services. Similarly, it allows businesses to get to their target audience. A business’s online presence has changed the landscape of consumerism, as most customers now prefer buying from companies or brands that they have found online.

Establish Your Brand

A business needs to catch the eyes of its prospective customers in order to sell its services or products. However, there is no credibility of your business if it has no distinct image. Your brand needs a platform to set itself apart and become appealing to customers. Today, websites and social media are being used as the most potent marketing tools that help sell products or services to countless people. Most importantly, it’s cost-effective and doesn’t require heavy investments like traditional ways of marketing. With an online presence, you can establish an identity for your business, that can easily stand out.

Reach to a Larger Audience

The internet has brought everyone closer. This feature also serves as the best way to promote your products and services. With a digital presence, you can showcase your products to a larger audience and convert your leads into customers.

Virtual Office

Your website can become a virtual office for your company and work as a venue where your customers can visit, purchase products or services, and get feedback. Unlike the physical world market, online presence has no limit of geographical boundaries, which helps the business sell their brand anywhere in the world.

Beat Traditional Ways of Marketing

Digital presence can help businesses harmonize old ways of marketing and promotions. Provided that the digital platform is rapidly dominating the most sought-after information media, there is a likelihood of this medium to become the most effective promotion strategy for lost businesses if used effectively.

12 Reasons Why You Should Hire A Professional Web Designer

Nowadays, people depend a lot on the internet. They seek any sort of information on the internet through search engines. A website is not only a source of information but also a marketing platform for the organization. The first impression is the last impression, works in case of websites too. So having a best-designed website is highly important. Whether it is a business, an NGO, or an individual website, it benefits everyone. The best website comprises SEO friendly, attractive, quick & ease of use. Such a website helps to fetch more & more traffic.

There are website builders that offer a platform for people to build their own sites. But, it doesn’t offer the full range of services as a professional web design company. So, you need a separate platform for graphic design, SEO writing, & content marketing. Here follow the reasons to hire a professional web designer.

Reasons Why You Need a Professional Web Designer

1. High-Quality Work

This is the most important reason to hire an expert web designer. A professional web design company delivers high-quality work. The expert team members have mastery in web designing. They are very well aware & responsive to current market trends & new technologies. It eases them to design webs according to Modern trends.

2. Customized & Unique Design

An expert designer has solutions to your every need. They have the ability to build a customized website judging customer needs. A customized website differentiates itself from pre-designed templates. The web designing platforms may have templates, but the uniqueness is not assured. It’s like feeling in the skeletons. Whereas, the experts assure you of the uniqueness in content placement.

3. Planning Online Strategy

A professional web designer can create a solid strategic plan for your website. They will design your website by keeping your business model & future goals in mind. They lay a solid strategic foundation for your web to ensure its success.

4. Making Brand Perception

Brand perception is yet another important factor that helps you grow. The designers have the ability to create that perception to strengthen your brand. Professional web design helps you improve your status in the industry. It also makes you look serious.

5. Get Full-Time Support

The professional web designer will provide you 24×7 supports. Their team is always ready to assist you whenever needed. Whether it is bug fixing or updating the web pages, they are accessible to you at any hour. Being specialists they can solve your technical issues & queries easily. They ensure that your query is fully resolved. And follow up until you are completely satisfied. So you can count on them.

6. Making Website User-Friendly

It is a need of every website. The users feel comfortable while using such websites. There should have user-friendly content on web pages, as well as ease of use. It directly impacts user engagement with the website. The users are likely to visit your website more often. This results in buying your product or services frequently.

7. Getting Ahead in Competition

In this competitive world being one step ahead is always beneficial. A professionally designed website gives confidence to visitors. Having a fresh & modern website helps you stay ahead in the competition. The web designing expert can deliver extra features to your website.

8. Building SEO-Friendly Website

A website that tops in search engine results gets more traffic. An SEO-friendly website gets found easily search engines. One needs to follow SEO techniques & practices to stay on top of the search engine results. And only an SEO-friendly website allows you to perform all practices & techniques. Hence, a professional web designer is essential. They design web pages that help to perform all SEO techniques. This increases your web page visibility in search engines.

9. Keeping Website Updated

A website needs to be regularly updated to keep it trendy. Updating the website means to not only update the content but also the structure. You may able to update the content, especially using web builder platforms. But re-structuring website & web pages is not a child’s play. Sometimes the entire website needs a fresh look to keep-up in the race. A professional web designer is a must in such cases.

10. Build a Responsive Website

Following the current trend, a responsive website is the modern world’s need. The Internet has become handy & users tend to access webs through mobile phones. Having a responsive website is like halfway across to reach-out to your customer. A website designed by expert web designer performs well on all screen resolutions. Also, run perfectly on all platforms.

11. Fast Loading Webs

The website loading time is the most important factor in fetching online traffic. The websites that load fast receives more traffic. Slower websites are frustrating & make users leave the website. It is also true that people won’t return to such websites. There are various factors that affect website loading time. Only a skilled & an experienced web designer can provide a solution to this.

12. Time-Saving

Hiring a web designer means saving you valuable time. You can design your own websites through web building platforms. These platforms have ready templates & various tools. There are tutorials available on how to build a website. But learning through tutorials is time-consuming, yet no guarantee of perfection. So you end up wasting your productive time. So it is best to outsource it to web designing professionals.

These are some of the main reasons to hire skilled designers. Budget & offerings play a vital role in choosing a designer. The highly professional designers may charge you heavily. But they are also able to guarantee you the best output. But charging high doesn’t mean that they are experts. You need to make sure that they are well experienced to handle your website. You also need to cross-check their market credibility before finalizing. So choose your designer wisely.

The Benefits of Hiring a Professional Graphic Designer

*Article source from Yadonia Group

Visually appealing and eye catching graphic design is a must for every business today. A distinct visual presence can help your business stand out in the crowd. A great l…

Visually appealing and eye catching graphic design is a must for every business today. A distinct visual presence can help your business stand out in the crowd. A great logo can go a long way towards providing a face for your business that your customers can relate to. In fact, go over a list of the leading businesses around the world and you will see that they invest heavily on graphic design. This is because customers today are savvier than ever. Professional graphics capture their attention and convince them that the business is reliable.

However, when it comes to designing graphics, it is important that you don’t go DIY. As a business owner or manager, you probably have enough on your plate without you having to become the de factor graphic designer. Therefore, the best option is to hire a professional to design the graphics for your business. You can enjoy numerous benefits by hiring a professional graphic designer. Here’s a look at the top 5:

1. Save Time

Since you don’t have to do much except sharing your ideas and selecting the designer, getting a professional to handle your graphics helps you save time. You can focus on the core areas of your business that really impact performance and growth rather than trying to come up with designs that you feel will appeal to your target audience. Plus, since graphic designers have the skills, experience and tools to do the job, they can complete the project quickly.

2. Cost-Effective

One reason businesses feel they should handle graphic design on their own is because of the cost involved. After all, when you hire a professional for the job, you will have to pay them for the work they do. However, what you may not realize is that hiring a professional will prove cost-effective in the long run. You can discuss with them the different ways in which you can keep costs down when it comes to marketing. Plus, you can specify the budget at the start of the project and not have to spend a dime more than that.

3. Competitive Edge

As mentioned, a professionally designed logo can help your business stand out in the crowd. You need to be distinct and unique to capture the attention of your target audience. This is simply not possible if your graphic designing project is handled by a novice or an inexperienced person. Therefore, you should hire a professional to gain a competitive edge.

4. Consistency

One of the key factors people look for in brand marketing and promotion is consistency. Your message has to be consistent and a professional graphic designer can help you achieve just that. From your logo to your website, the design should be cohesive and consistent throughout. Maintaining that same level of consistency without an experienced hand to guide you can be next to impossible.

5. The Professional Touch

Last, but not the least, professional graphic designers have several years of experience in the field. They bring all their knowledge and expertise to bear when working on your project. Sometimes, you might have the right ideas but don’t know how to bring them to life. In some cases, businesses have no idea about what their branding and graphics should look like. In either case, a professional graphic designer can make up for the shortcomings and deliver the results you expect, providing 100% satisfaction.

So, as you can see, there are numerous reasons why investing in professional graphic design is the right option for your business. If you want your business graphics to stand out, get an experienced graphic designer on board right away.

THE BENEFITS OF ANIMATED LOGOS AND WHY YOUR BUSINESS NEEDS ONE

Every business needs a logo. They play a crucial role in your business by establishing a good first impression and creating a strong foundation for brand identity. Your logo not only helps people remember your brand, but it separates you from your competitors, builds trust, and honestly, it’s expected.

However, an animated logo is not something that’s expected, and that’s one of the biggest reasons why you need one.

Animated Logos Increase Brand Awareness

Like we said above, logos in general are an integral tool for promoting awareness of your brand. You can safely assume that if a static logo does this, an animated logo will do it even better. They’re memorable, recognizable, and versatile. It may take a few different interactions for consumers to have any brand recognition with a static logo, but you can count on an animated logo imprinting in someone’s mind almost immediately.

Animated Logos Make for Better Storytelling

Not only does an animated logo help you tell your company’s overall narrative, it becomes a flexible asset for video content., too. This narrative and the video content you produce help your audience make emotional connections to your brand, and if your brand has a strong story to tell, people are much more likely to relate to it.

Animated Logos Elevate Your Brand’s Presentation

We all know first impressions are important. Consumers want to do business with companies that appear professional and trustworthy. In more instances than not, one of the first things we consider when judging the standard of a company is how they present themselves, and in this determination, we look at the quality of their logo.

As consumers continue to transition to online video content over television, their expectations for websites and how companies present themselves change, too. When you choose to have a custom animated logo designed for your brand, you’re keeping up with current trends. When consumers see you meeting the demands of the market, you appear more professional to them.

Animated Logos Are Incredibly Versatile

You don’t need a video content library to utilize an animated logo. In fact, there are several ways to leverage an animated logo if you don’t have a backlog of videos:

  • Social media posts
  • Your website
  • Presentations
  • Online promotions

We strongly believe that if a company is serious about building a strong, memorable brand, that they have to invest in a logo. When you add animation to that logo, you’re taking things to the next level and putting yourself head and shoulders above your competitors. Here at Terrier Tenacity, we love creating animated logos that give our clients the edge they need. If you’re interested in how we can help, just reach out! We’re happy to provide our clients with no-obligation consultations.

How E-Commerce Helps Small Businesses

Article source from BGSU*

Disruptions caused by federal, state and local reactions to the pandemic upended what we knew about running a small business, forcing professionals to find ways to connect with consumers and keep their doors open.

E-commerce, which comprises buying and selling on digital platforms in business-to-business and business-to-consumer channels, became a lifeline. The benefits of buying online include convenience for the customer, increased selection and safety during the pandemic. On the other hand, potential costs to the customer include limited access to customer service, long delivery times and lost purchases.

How Did Pandemic Restrictions Affect Small Businesses?

The crushing impact of the government mandates on small- and medium-sized enterprises (SME) was sudden and devastating.

A survey of 5,800 SME conducted by the Proceedings of the National Academy of Sciences in the first months of shutdowns — before the trillions of dollars in federal bailouts became available — found that 43% closed at least temporarily because of government restrictions. The impact on SME employment, which accounts for half of all U.S. jobs, amounted to staff reductions of 30%.

Moreover, the survey found median monthly expenses of $10,000, combined with lost revenue and limited cash reserves, required SMEs to cut costs drastically (layoffs and shutdowns), take on additional debt or go out of business. Federal Reserve economists estimate that 200,000 excess SME failures (above the normal forecast for the period) occurred before states began lifting pandemic restrictions.

During all that, small businesses and independently owned franchises that cater to local clientele, especially those who need customers coming through the doors — food services, hospitality, arts and entertainment and retail — had to adjust their models to include e-commerce to survive.

How Did E-Commerce Help Businesses Manage the COVID-19 Mandates?

From global enterprises to local mom and pops, businesses had to re-think ways to leverage digital platforms and reach consumers in their homes. The film industry, for instance, began releasing motion pictures straight to subscribed streaming because theaters were closed. Likewise, specialty retailers in verticals from outdoor recreation to home workout equipment began offering free delivery and other perks through their e-commerce presence.

Groceries, convenience stores and restaurants joined the digital revolution by adopting online platforms that enabled customers to shop and pay online and pick up at the curb or request at-home delivery via gig-economy transportation.

It was a business revolution that took just three months.

McKinsey & Co. reviewed e-commerce data from 2009 through the first quarter of 2020. The curve of a graph representing the percentage of U.S. companies with digital platforms showed a moderate increase until December 2019, when it went nearly vertical, increasing from 15% to 35% by the end of Q1 2020.

“If you’re feeling whiplash, it might be the ten years forward we just jumped in 90 days’ time,” McKinsey said.

Is Ecommerce Now a Competitive Mandatory?

While e-commerce enabled small businesses to connect with consumers during the most severe pandemic mandates, the McKinsey report also noted that it allows customers to access more sellers and try new brands.

“Consumers and customers have begun to alter their buying patterns and shift to digital channels, products and services — opening up entirely new fronts in the competition for customers,” it wrote in an appendix to the report.