The Ultimate Guide to Video Content Marketing for Increased Engagement

video content marketing
organic traffic

Video marketing strategy is not what it used to be a few years ago.

Today, it has gone to become a lot more serious, and much more effective, especially for businesses that have already managed to build an audience.

A large number of small businesses are taking advantage of this marketing tactic to stand out from the competition in order to achieve their goals.

Why video? Because it works. And it will keep working.

video content marketing

Look around and you’ll find that various types of video content are being consumed like never before.

YouTube, although is really categorized as a social network and video hosting site, has turned into the second biggest search engine in the world.

That’s right, not Bing or Yahoo, but YouTube is where people are searching right after Google for everything.

Recipes, explainer videos, product demos, how-to videos – you name it, they’re searching for it.

Here are some more video stats to convince you about the power video holds on the web:

  • 82% of Twitter users consume video content on the microblogging site.
  • 92% of mobile video viewers like to share them with other people.
  • 87% of Internet marketers leverage video content to meet their business goals.

This simply means that as a business you cannot and should not take video content marketing for granted.

With time most of your competition will be leveraging video, which means it should be a part of your core marketing strategy now.

The value of video should not be underestimated if you want to taste real success with your content marketing efforts.

Storytelling Via Video

Before we delve into how you can use video content marketing, it’s important to first understand what actually makes video click.

While there are a number of reasons that come to mind, the biggest one is that videos allow you to tell stories.

Stories that you can use to connect to your target audience.

Stories that you as a marketer can leverage to create powerful impressions and long-lasting relationships. Stories that simply deliver.

Yes, a video has the potential to help your prospects and customers understand your business and create a ground for future promotions.

But it’s also an amazing way to spread your ideas with meaningful stories. And that’s what makes it so exciting.

You, as a consumer, which will you most likely engage to? A product video that sounds like a sales pitch or a narrative that tells you the value of the product?

Consumers now are more connected to a brand if they feel like their lives will change once they use it. Connect with them emotionally, that’s the key.

Also, you can use videos to experiment with new and brave content to touch the emotional side of your target audience.

Because videos are a mixture of visuals, motion, and sounds, they allow you to create deep and more meaningful connections with people — while positioning your brand in the best possible way.

video content marketing

However, in order to make the most out of video and find success with it, you as a business should understand and know how to use it the right way.

Until and unless you realize the true power of creating quality videos and take the right steps to leverage it, you won’t see the kind of results you want to see.

What Exactly Is Video Content Marketing?

Video content marketing, or video marketing, is a method of digital marketing that utilizes video content in order to engage viewers and promote your brand.

Content marketing in its purest form is nothing but the production and online distribution of content that is educational slash informative in nature.

The goal of this content is to convert online content consumers into prospects/customers. And also to provide enough information to current customers and convince them to become repeat buyers.

video content marketing


Content marketing is used across various channels, with the help of different types of content.

This means it is not limited to text, and video is a big part of it.

Since video is a strong and effective way to spread your marketing message, it can take your content marketing efforts to the next level.

But once again, this depends on how well you execute your video content marketing campaign. And what you want to achieve from it.

5 Reasons Why Your Business Needs Video Content Marketing

By now, you should know what video content marketing exactly is and how it’s growing rapidly.

It’s a tactic that your business needs to incorporate in order to reach more potential customers and get a higher return from your online marketing efforts.

video content marketing


Let’s now look into a few strong reasons as to why you should invest in video content marketing and make it a part of your core business digital marketing strategy.

  1. More Conversions
  2. Better Emotional Connection
  3. Higher Accessibility
  4. Stronger Engagement Levels
  5. Easier SEO Results

1. More Conversions

When it comes to running a digital marketing campaign, the ultimate metric that matters is the conversion rate.

Because if you’re not converting your prospects into leads or customers, your business isn’t growing, it’s as simple as that.

By leveraging video marketing, you’ll be able to get more people to sign up for your newsletter or buy your new product.

When compared to other types of content, video content can give your prospects the needed clarity to make the final decision.

It gives you a certain edge over the competition and since the high-quality video isn’t as easy to produce, it can take a while before others catch up with you.

video marketing conversion rates

A recent research conducted shows that 71% of marketers have found video content more conversion-friendly. When done right, it can easily help you get better results with minimal effort.

2. Better Emotional Connection

If you look around the social media landscape, you’ll find that videos are being shared the most in comparison to other content types.

While there are many reasons as to why people like sharing videos, one of the strongest “why” is that people connect to the right video content on an emotional level.

By creating videos that appeal to the emotions of your target audience, you not only give them a reason to consume your content but also spread it across their own network.

video content marketing

For example, if you look at a traditional blog post, you won’t find the emotional cues that come with video content.

Right from the tone of voice to the sound effects/music being used, everything can have a positive impact on the viewer.

Which ultimately makes your content stand out from the rest and also memorable.

When interested people watch your video that evokes their strongest emotions (happiness, awe, anger, etc.), it may not push them towards taking action immediately.

However, it will help them make a buying decision later on when they see more such content from you.

So whether you are in the B2B or the B2C market, impressing the emotions of your audience with video marketing, can and will help you bring in more business.

3. Higher Accessibility

Let’s face it, video production is no longer the difficult task it used to be a few years ago.

You no longer need to spend a ton of time on creating a video or have a huge budget to achieve studio-level quality.

Yes, we’re talking about video content that only the big guys were able to produce before.

video content marketing

Thanks to the advancement in technology and with new/innovative tools available, creating and launching your own video has become much more affordable.

In fact, it will keep getting easier in the coming years as more and more businesses jump into producing their own videos and starting their own channels.

4. Stronger Engagement Levels

Many studies have proven that visual content works great when it comes to engaging your target audience.

People today like to consume content that is visually appealing and engrossing. Now, this isn’t limited to pictures or photographs.

Video content is proven to be a big part of the “visual content” movement.

video marketing stats

With more and more people watching video content on social media sites such as YouTube, Facebook, and Twitter, you can see firsthand how video is helping generate strong engagement from target users.

When you create and share video content with your social followers, you have a 10X chance of them engaging with your video, which often translates to more shares and comments.

However, do keep in mind that the quality of video content marketing matters to a huge extent and has a direct impact on the kind of results you are able to generate.5. Easier SEO Results

Does video marketing have an impact on SEO?

Can videos actually help you rank higher in the search engines for keywords that are hard to rank for? The answer is yes, given that you’re doing it right.

There is little doubt that Google and other major search engines like Bing love video content and won’t hesitate to rank it higher than traditional articles.

According to a study done by Comscore, by adding video content to your site, you have a 53% higher chance to end up on the first page of the SERPs.

This just goes on to show that quality video content can make a big difference to not only your conversion rate but also the organic search traffic you generate.

Understanding The Video Content Marketing Funnel

Using video for marketing becomes much more effective when you take a prospect through a well-defined content marketing funnel.

funnel

By implementing video, you will be able to generate more sales with your content strategy.

It doesn’t matter what type of video content you use, with the help of a proper video content marketing funnel, you can:

  • Create more awareness among your target audience about your product or service while creating a positive impression on them.This is the first and the most important stage of content marketing because, without awareness, it’s impossible to gain trust.
  • Focus on the problem and the solution you offer, clearly explaining the benefits of using your product and educating your audience.
    This is the second stage where you help your prospective buyers understand how exactly your product/service can help them.
  • Stand out from the competition and make it easy for prospects to reach a buying decision and do business with you.
    This is the final stage of the funnel where you can expect to actually close the sale.

In order to make the most of your content marketing funnel, it’s important that you use the right type of content to take potential buyers through it.

When you use video content, your funnel not only becomes stronger but you also end up getting a higher return on investment.

Right from building brand loyalty to increasing your conversion rate, you’ll find that video is the perfect medium to get more of everything.

7 Simple Tips For Efficient Video Content Marketing

If you want your video content marketing to deliver results, then you need to take a calculated approach to it.

You can’t just blindly play the video marketing game and expect to see returns.

Here are seven proven tips to help you make the most out of your video content marketing efforts.

  1. Grab their Attention Quick
  2. Deliver Real Value
  3. Go Beyond YouTube
  4. Stay Consistent in Your Approach
  5. Don’t Ignore the Quality Aspect
  6. Optimize for Silence
  7. Add a Call to Action

Tip #1: Grab their Attention Quick

Internet users are not as patient as they used to be. Today, it’s all about finding the best piece of content.

So don’t be surprised if people jump your video to look for another one if they don’t find it enticing enough.

how much video is typically watched

The solution is to hook your viewers without wasting their time and delivering on your promise.

You only have a few seconds to impress them (less than 10 to be precise).

So have an interesting, relevant start to the video, and don’t wait too long to reach the meat.

Whether your video is long or short, give your viewers a reason to watch it without skipping it.

Tip #2: Deliver Real Value

Powerful video marketing is all about giving immense value to the viewer in whatever form you choose.

Although it really doesn’t matter if it’s only a short video or a long one. Your content strategy should focus on adding value to the lives of your target audience.

How you provide this value is subjective. Because what’s valuable for your audience may not be that valuable for a different type of audience.

quality video marketing

So for instance, if you find that you can give value by creating and publishing entertaining yet informative video content, do that.

Or if you want to choose an even simpler route by creating videos offering specific (niche or industry-related) knowledge, even that’s fine.

Keep in mind that any video that you produce must be watchable and enjoyable. Because if it’s a drag, then it’s not valuable.

So be interesting. Stay relevant. Seek engagement.

Tip #3: Go Beyond YouTube

While there is no doubt that your video content marketing plan cannot be complete without YouTube, it’s not enough.

In other words, there are many other valuable video-sharing channels/platforms that you can tap into besides YouTube.

Platforms such as Vimeo, SnapChat, and using social channels’ features like Facebook live videos and Instagram Stories.

Your aim is to reach out to your target audience in the best possible way, and that can’t happen if you only focus on YouTube.

video marketing platforms

The most obvious reason why you need to consider other platforms is because of the potential to connect with a varied audience.

For instance, the kind of people you can reach with your videos on Facebook is not the same as YouTube.

Because Facebook users discover video content in a different way. Also, different platforms have people from various age groups using them.

This is why it makes sense to leverage as many video platforms as you can.

However, allocate the majority of your time to a platform where your target audience is most likely to be found.

Tip #4: Stay Consistent in Your Approach

Consistency plays a big role in making your video stand out from the competition.

Why? Because videos are visual, which means you’re not limited in how you present the content.

With every video you create, you can help your viewers resonate with your message by being consistent.

Your brand’s personality, look, and design matter to a great extent in keeping consistency high.

For example, if you are creating videos with people in them, then keep using the same cast so that your viewers see faces they’re already familiar with.

Similarly, if your videos only have a voice-over, see to it that the colors and the design in the video you use to stay consistent.

You may also want to plan your video content well in advance (create a video content calendar) to make sure you’re consistent with timing as well.

video content marketing

However, when it comes to video platforms, your videos need to be customized for each. The one size/look fits all approach doesn’t work here.

If you’re posting a video on Instagram, then it helps to create videos that look more natural, unedited, or spontaneous.

But on YouTube and Facebook, people expect a professional feel, so that’s what you give them.

Tip #5: Don’t Ignore the Quality Aspect

Just because you’re creating and uploading videos on YouTube or Facebook doesn’t mean that you should forget about quality.

In fact, keeping up with quality is extremely important on these social media sites because they’re moderated by real communities.

Users won’t think twice before giving your videos a thumbs down if they don’t see the quality.

video content marketing

So say no to low-definition video and hello to HD video content that people like to view and share with others.

As video platforms improve in quality and service, they expect to give their users a better experience.

Which will only happen if you stop testing the patience of your viewers with bad videos.

Remember, quality over quantity is the number one rule of creating amazing video content.

Tip #6: Optimize for Silence

Besides YouTube, other social media platforms such as Facebook, Twitter, and Instagram tend to auto-play videos without sound.

The user may or may not choose to watch the video with sound.

But in a HubSpot study, the stats show that up to 85% of videos viewed on Facebook are watched with volume down to zero.

video content marketing

The simple reason for the “silence revolution” in the online video world (especially on social media) is that people are increasingly watching videos- whether an organic video post or video ad, on their mobile devices.

Since the social experience is largely silent, especially with people around, it’s no wonder that many users prefer to view videos with the sound turned off.

So how do you impress users when they are only watching and not listening?

By creating attractive yet relevant visuals that make the video feel engrossing.

If there’s a dialogue in your video, then add English subtitles. In short, have sound in your video but also optimize for silence.

Tip #7: Add a Call to Action

What’s the use of video content marketing if there’s no proper call to action in place?

Businesswise, if you’re investing in video marketing, then you need measurable results.

Having a clear CTA makes real business sense and it should not be ignored.

Call to action in videos needs to be complicated.

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Simply prompting viewers to visit your website and landing page or subscribing to your newsletter at the end of the video is usually enough.

But if you want to go a step further, you may have a call to action come upright in the middle of the video when the viewer is deeply engrossed in the video.

video content marketing

However, stuffing your videos with multiple calls to action is a strict no-no.

The last thing you want is to come off as salesy or pushy to your viewers. Because annoyed viewers will move away from the video and avoid sharing it with others.

4 Quick Video Content Marketing Ideas You Can Use Today

Coming up with creative video content ideas can seem daunting but it’s not impossible, especially with tons of marketing tools available to help you with this.

That’s why what you do with video largely depends on your goals, so if you’re clear about them it shouldn’t be difficult.

Here are a few ideas that you can use in your business, depending on your marketing goals.

  1. Share your company’s or business’s value using videos which could be anything from repurposed blog posts to staff testimonials.
    The idea is to create video content that makes your brand stand out from the crowd.Remember, the more your audience sees your brand as unique and trustworthy, the better it is.
  2. Deliver company news and make important announcements with the help of videos that can be shared through your social media channels.
    Added a new feature to your product? Use a video explaining the benefits.Have a special event coming up? Create a video detailing the ins and outs of it, and how viewers can become a part of it.Running a special promotion? Run a video Facebook ad and share it with your target audience.
  3. Provide a product demo so that people who don’t want to read can see your product working.
    When your prospective customers see your product in a running condition, it positions you as a trusted brand.Show your audience what your product is about so that it sells itself.Make the video demo powerful enough to remove any doubts from your prospective customer’s minds.You can also create or add short customer testimonial video clips to add to your product demo video.
  4. Show that your brand or business is a thought leader by creating videos about your industry and about evergreen topics related to your subject matter expertise.
    Help your audience understand the difficult areas of your market.Make their lives easier with your videos and in return they will give you more business.

Regardless of the type of business you run, video content marketing can and will help you grow.

However, if you find creating and marketing with videos intimidating, you can contact us and we will be glad to help you execute your campaign

How Graphic Design Can Take Your Business to the Next Level

Graphic design. More than likely, your perception and meaning of what it is is different than the next.

What many don’t realize is that graphic design is everywhere. You couldn’t go anywhere or do anything without viewing some sort of graphic design.

Billboards. Brochures. A book cover. A website. A logo. I could go on for hours, but we don’t have that kind of time — right?! Instead, we need to be spending time improving our business to the best it can possibly get.

One of the most effective ways of taking your brand to the next level is through graphic design. By simply getting a professional logo and website designed, your company/business will earn credibility, trust, and recognition — instantly.

To elaborate, here’s some of the many ways graphic design can make a difference in your business.

Brand recognition

When you apply graphic design to all brand materials and collateral, you gain instant recognition. Maintaining consistency to have a cohesive look and feel can take your business to a new visual level.

With your set of design standards for your business in place, there’s no doubt that with good graphic design you’ll stand out from the rest.

Professionalism

Graphic design can easily be used to portray your business a certain way. Whether you want to be fun and quirky or professional and modern, through color selection, design style, and font choice — you dictate how you want to be seen through your design.

On the other hand, be sure you have a clear vision of who you are as a brand, so as not to portray yourself as something you’re not.

Well done graphic design should give credibility and professionalism to any brand, regardless of the style.

Cost effective

We all know budgets, it’s a part of doing business. However, don’t underestimate the power of investing in good graphic design.

Don’t think that you have to put up thousands for good graphic design though — bad graphic design can easily cost you a lot as well. Do your research first to ensure you make the right decision.

As many do have tight budgets, you might defer to those online DIY website builders and design templates. There is nothing wrong with this when you’re just starting out, but in order to scale your business and brand you’ve got to invest in it.

A well executed website is not just how it looks — there’s navigation, layout, functionality, usability, and so on. On your own, without the expertise, there’s no way you’d be able to carry this out properly.

Investing in graphic design is just that, an investment — but it’s not one you’ll regret. Save the time trying to do it yourself, and concentrate on building your business and growing revenue.

Communication

Graphic design many times is also referred to as visual communication. It’s the representation of your brand, that speaks to your audience and viewers.

A well thought out graphic design should be clear and concise. If someone looks at your logo, and says, “What is that?,” well, then, the designer didn’t do their job very well.

Deliver your message, on brand, and to the right audience. This is what good graphic design can do for you.

Boost sales

As a (biased) graphic designer myself, a business with really good graphic design intrigues me and I instantly become more interested in what they do.

Take for example Warby Parker. As a fellow spectacle wearer (glasses in layman’s terms), I was in search of a new pair a couple years ago and came across WP. Through their exquisite graphic design and easy to navigate website, they created one of the most enjoyable experiences for me as a customer. It was visually appealing, I was never lost, and I wanted to buy those glasses now. To make it even better, their glasses were of excellent quality, and affordable, so for that I’ll more than likely be a return customer.

Now let’s think of the opposite, I’ll use GlassesUSA. Same industry, same type of products. Initially going to their website it’s cluttered, there’s pop-ups, and completely overwhelming. Although their main navigation is fairly straightforward, their added navigation bars above and over-populated homepage make for a frazzled first impression.

Like the example above explains, good graphic design can easily influence your customers to buy from you (or not). It’s imperative you take the look of your brand seriously, otherwise how could you expect anyone else to?

How Brand Management Grows Business!

Are you wanting to launch your brand but have no idea where to start? Your brand is a lot more than just your product — it’s an expansion of you. From your brand’s core values to every customer and client, this is all a part of the bigger picture. 

Good brand management can make or break your business. It helps to get you off on the right foot. Digital marketing is also going to be key for your brand management strategy, but don’t worry. We’ll walk you through it!

What Is Brand Management?

Brand management can be broken down to mean, “a branding component that involves maintaining and bettering products, services, and brand perception. Brand management, when practiced correctly, gives cost leverage, increases customer loyalty, and establishes meaningful brand awareness. It also embodies the customer purchasing process relationship.”

Simply put, you want to implement solid brand management for your business to keep customers happy and boost your brand’s perception. Maintaining a positive image will help to cultivate positive relationships, thus allowing your brand to thrive. 

How Brand Management Works

Think of brand management as a garden. You plant your seed (your brand) in your garden, hoping for the ripest vegetables of your dreams. 

You’ve taken that first step, but now you must figure out exactly how to water your seeds to ensure they’ll grow and flourish into beautiful plants. How much water is too much? Does the soil need to be replaced? What about sunlight? These small factors are your brand (the vegetable plants) management that will lead to your eventual success. 

You can have the greatest product in the world, but with ineffective brand management, no one will have the chance to experience it. This is what makes your management strategy so important. Essentially, brand management works by ensuring that your product or service resonates with its potential customer — it is the rug that ties the room together — happy customer, happy life.

Principles of Brand Management

The principles of brand management are important to understand before moving forward in the process. Now that you know how brand management works, next are the key principles to get it to work.

Brand management principles to consider include: 

Brand Equity 

Your brand’s reputation is key. You want customers to trust the brand, so they’ll buy more or recommend it to a friend. Your brand name should be recognized in a positive manner, drawing people in.

Brand Loyalty

Brand loyalty is similar to brand equity when customers buy your product solely out of loyalty to you. This helps with word-of-mouth advertising and reputation to keep folks coming back.

Brand Recognition

Brand recognition can be self-explanatory but is still a key factor for the success of your business. You want your brand to be recognized by more and more people in a positive light to attract more business. They won’t even have to know your brand name and can still recognize your product.

Brand Management Strategies

Now it’s time for some strategies to get you started on your brand management journey.

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Do More, Be Unique

Do you have a unique, eye-catching angle on what it is you’re selling? What sets your product apart from the competition? Why should people want to buy your product?

Focus on your why. Remember why you loved your brand in the first place, and whatever that feeling is, use it to help with your branding.

Evaluate

Do you have an evaluation plan? Evaluate what performs well and what doesn’t. Be prepared to do this again and again over the lifespan of your business.

When something works, do more of it. If something doesn’t, reevaluate how you can make it better. The key to branding is to continue evolving.

Digital Marketing

Digital Marketing is the key to the future. There are so many things to consider when starting a brand and having a digital marketing component is one of them. From amazing visuals to social media strategy, digital marketing covers it all.

It may be worth it to invest in a graphic designer and social media manager. Humans (and especially those who shop) are inherently visual, so having a great design is imperative for good branding. 

Likewise, with digital marketing, everything is online these days. This is where your brand messaging will come to play as well, as you can really highlight what you want your brand to say and be. If your business is not online, you’re virtually invisible.

Brand Management Benefits

Now that you have an idea of what brand management is and why it’s important, here are some of the benefits you can expect to see:

  • Grows business
  • Cultivates customer loyalty
  • Creates brand awareness and recognition
  • Increases pricing and value of the product
  • Grows sales through loyal customers

Why wouldn’t you want to incorporate brand management into your business strategy? Branding is what makes or breaks a lot of products and services. 

If you want to become a household name, there are many benefits to doing so through brand management.

Here’s Why Having a Digital Presence Is Important for Businesses

It’s challenging to make it big in business, especially when there is such stiff competition in this digital age. Marketing strategies and tactics can differ from business to business. Big businesses can spend huge amounts on broadcast and print-based advertising, and conduct massive promotion campaigns because they have enough capital. Small businesses, on the other hand, have limited resources, so there are fewer options for flyers, calling cards, or brochures. However, the invention of the internet has changed the playing field drastically. It provides similar opportunities for marketing to every type of business. Internet marketing is not only affordable but is also a very effective form of marketing for most businesses. That’s why more and more businesses are focusing on having a strong online presence.

Setting up a business website is a vital step to bring your presence online. This will serve as an online portal where you can showcase your products or services, in addition, to communicate relevant information to your potential customers. A domain name is probably the first thing that will help your customers identify who you are and what your business is about. Therefore, you need to choose an appropriate domain name for your website that can convey your business in a way that’s straight to the point and easy to remember.

Here are a few tips to consider when choosing a domain name for your website:

  • Align your domain name with your business. If you have already chosen a business name, your domain name should be similar. This way, you can actually make it easy for your customers to remember you and your website.
  • Choose an easy name for your website domain that allows users to easily find you online.
  • A domain name should be short and simple.
  • Try not to use hyphens and numbers for your domain name. Unfortunately, it’s a common mistake, which is most likely to hinder people from finding your website.
  • Another important aspect when picking the right domain name is to make it memorable. Select a domain name that can stick in people’s mind, so that they can easily access your website.
  • If you like a domain name which is available, act now before it’s taken.

Why Digital Presence Is Important

No matter what your business is about, if you lack an online presence, you might get plunged into obscurity. Most people tend to use Google or other search engines to find information about a business or company. If they aren’t able to find anything about your business online, it can seriously impact your credibility and market reputation. Indeed, businesses need to build an online presence in order to boost their advertising, productivity, and sales.

Here is how an online presence can be very advantageous to businesses.

Easy Access

Being online helps your customers easily access you and your products or services. Similarly, it allows businesses to get to their target audience. A business’s online presence has changed the landscape of consumerism, as most customers now prefer buying from companies or brands that they have found online.

Establish Your Brand

A business needs to catch the eyes of its prospective customers in order to sell its services or products. However, there is no credibility of your business if it has no distinct image. Your brand needs a platform to set itself apart and become appealing to customers. Today, websites and social media are being used as the most potent marketing tools that help sell products or services to countless people. Most importantly, it’s cost-effective and doesn’t require heavy investments like traditional ways of marketing. With an online presence, you can establish an identity for your business, that can easily stand out.

Reach to a Larger Audience

The internet has brought everyone closer. This feature also serves as the best way to promote your products and services. With a digital presence, you can showcase your products to a larger audience and convert your leads into customers.

Virtual Office

Your website can become a virtual office for your company and work as a venue where your customers can visit, purchase products or services, and get feedback. Unlike the physical world market, online presence has no limit of geographical boundaries, which helps the business sell their brand anywhere in the world.

Beat Traditional Ways of Marketing

Digital presence can help businesses harmonize old ways of marketing and promotions. Provided that the digital platform is rapidly dominating the most sought-after information media, there is a likelihood of this medium to become the most effective promotion strategy for lost businesses if used effectively.

12 Reasons Why You Should Hire A Professional Web Designer

Nowadays, people depend a lot on the internet. They seek any sort of information on the internet through search engines. A website is not only a source of information but also a marketing platform for the organization. The first impression is the last impression, works in case of websites too. So having a best-designed website is highly important. Whether it is a business, an NGO, or an individual website, it benefits everyone. The best website comprises SEO friendly, attractive, quick & ease of use. Such a website helps to fetch more & more traffic.

There are website builders that offer a platform for people to build their own sites. But, it doesn’t offer the full range of services as a professional web design company. So, you need a separate platform for graphic design, SEO writing, & content marketing. Here follow the reasons to hire a professional web designer.

Reasons Why You Need a Professional Web Designer

1. High-Quality Work

This is the most important reason to hire an expert web designer. A professional web design company delivers high-quality work. The expert team members have mastery in web designing. They are very well aware & responsive to current market trends & new technologies. It eases them to design webs according to Modern trends.

2. Customized & Unique Design

An expert designer has solutions to your every need. They have the ability to build a customized website judging customer needs. A customized website differentiates itself from pre-designed templates. The web designing platforms may have templates, but the uniqueness is not assured. It’s like feeling in the skeletons. Whereas, the experts assure you of the uniqueness in content placement.

3. Planning Online Strategy

A professional web designer can create a solid strategic plan for your website. They will design your website by keeping your business model & future goals in mind. They lay a solid strategic foundation for your web to ensure its success.

4. Making Brand Perception

Brand perception is yet another important factor that helps you grow. The designers have the ability to create that perception to strengthen your brand. Professional web design helps you improve your status in the industry. It also makes you look serious.

5. Get Full-Time Support

The professional web designer will provide you 24×7 supports. Their team is always ready to assist you whenever needed. Whether it is bug fixing or updating the web pages, they are accessible to you at any hour. Being specialists they can solve your technical issues & queries easily. They ensure that your query is fully resolved. And follow up until you are completely satisfied. So you can count on them.

6. Making Website User-Friendly

It is a need of every website. The users feel comfortable while using such websites. There should have user-friendly content on web pages, as well as ease of use. It directly impacts user engagement with the website. The users are likely to visit your website more often. This results in buying your product or services frequently.

7. Getting Ahead in Competition

In this competitive world being one step ahead is always beneficial. A professionally designed website gives confidence to visitors. Having a fresh & modern website helps you stay ahead in the competition. The web designing expert can deliver extra features to your website.

8. Building SEO-Friendly Website

A website that tops in search engine results gets more traffic. An SEO-friendly website gets found easily search engines. One needs to follow SEO techniques & practices to stay on top of the search engine results. And only an SEO-friendly website allows you to perform all practices & techniques. Hence, a professional web designer is essential. They design web pages that help to perform all SEO techniques. This increases your web page visibility in search engines.

9. Keeping Website Updated

A website needs to be regularly updated to keep it trendy. Updating the website means to not only update the content but also the structure. You may able to update the content, especially using web builder platforms. But re-structuring website & web pages is not a child’s play. Sometimes the entire website needs a fresh look to keep-up in the race. A professional web designer is a must in such cases.

10. Build a Responsive Website

Following the current trend, a responsive website is the modern world’s need. The Internet has become handy & users tend to access webs through mobile phones. Having a responsive website is like halfway across to reach-out to your customer. A website designed by expert web designer performs well on all screen resolutions. Also, run perfectly on all platforms.

11. Fast Loading Webs

The website loading time is the most important factor in fetching online traffic. The websites that load fast receives more traffic. Slower websites are frustrating & make users leave the website. It is also true that people won’t return to such websites. There are various factors that affect website loading time. Only a skilled & an experienced web designer can provide a solution to this.

12. Time-Saving

Hiring a web designer means saving you valuable time. You can design your own websites through web building platforms. These platforms have ready templates & various tools. There are tutorials available on how to build a website. But learning through tutorials is time-consuming, yet no guarantee of perfection. So you end up wasting your productive time. So it is best to outsource it to web designing professionals.

These are some of the main reasons to hire skilled designers. Budget & offerings play a vital role in choosing a designer. The highly professional designers may charge you heavily. But they are also able to guarantee you the best output. But charging high doesn’t mean that they are experts. You need to make sure that they are well experienced to handle your website. You also need to cross-check their market credibility before finalizing. So choose your designer wisely.

Why Develop a Brand Identity? 4 Benefits of a Strong Brand Identity

Have you ever walked into an Abercrombie & Fitch?

If so, you probably noticed a few things like: Blaring pop music, dimly lit rooms, the stench of overly-priced cologne and the smiling faces of American teenagers covering the walls.

Love them or loathe them, the clothing retailer succeeded in creating a level of brand recognition most of their peers never will. Abercrombie’s unique brand identity allowed them to charge premium prices and dominate the teenage apparel sector, during the late 90s and early 00s.

You may not have a storefront, but you do have a brand.

Is it strong enough?

4 Benefits of a Strong Brand Identity

Too many people overlook their brand identity and go straight to promotion. They promote, promote, promote without giving much thought to how the identify of what they are promoting impacts the final outcome.

We live in a world of “me too” marketing, where we just want to be noticed. Most brands don’t care if you compare them with the competitor, and pricing is usually the only differentiator a prospective customer can decipher.

That’s why brands need to start adopting a growth marketing mindset. Marketing is not just about attention, it’s about changing beliefs in the target audience.

It’s not about promoting your brand. It’s about promoting how your brand is different.

Ultimately, brand is about caring about your business at every level and in every detail, from the big things like mission and vision, to your people, your customers, and every interaction anyone is ever going to have with you, no matter how small. Whether you know it or not, whether you have a swanky logo or not, you do have a brand. The question is whether or not it’s the brand you really want.

A clearly defined brand identity is like a North Star: It guides you in making a variety of important decisions that create a consistent company experience for customers, employees and key stakeholders alike.

1. Strong Branding Makes You Memorable

While many consumers take the time to research and compare options, others choose whatever they happen to recognize. It is for this reason, established companies like Coca-Cola, Starbucks and KFC spend billions a year on advertising.

They are capitalizing on the concept of brand recognition.

While you might not have the budget of a Fortune 500, you can still employ the same tactics in your online marketing. And, honestly, it doesn’t even have to be a tactic — making yourself recognizable to customers is just good common sense. A solid brand identity consists of standardized font, color and logo choices that are used to represent your business in all marketing materials.

2. Brand Recognition Builds Trust

Another less obvious benefit of perfecting brand identity? A smartly designed website can make your company appear stronger and bigger than competitors. Customers tend to place greater trust in more established companies.

A strong brand identity says, “We won’t take your money, and run away to Aruba.”

As a bonus, people also expect to pay more for established products and services. Send them the link to a janky WordPress site, or a poorly designed promotional offer, and they may say to themselves: Do these people really know what they are doing?

Of course, there will always be independent thinkers who won’t judge a book by its cover. However, those types of buyers are far and few between. Going the extra mile with a professionally branded site fosters trust.

3. Strong Branding Filters Out Bad Leads

Next, curating a strong brand identity filters leads on your behalf. The reality is you don’t want to do business with everyone; you want to do business with the people who are most aligned with your core values. The reason being? Those individuals will be your best customers.

For example, say you sell a premium coffee subscription service. Your ideal customer isn’t Mike who gladly pays 79 cents a cup at 7 Eleven every morning. Your ideal customer is Susan who considers coffee an affordable luxury and has been eyeing slow drips on Amazon since last Monday.

A thoughtfully curated brand identity will simultaneously attract Susan and detract Mike, thus making it easier for you to close sales and develop long-term customer relationships.

4. Brand Identity Supports Product Launches

No matter your vertical, opportunities to introduce new products and services to the marketplace will always exist. Listening to customers, anticipating their wants and creating innovative solutions is good business. The question is always: Can we afford to introduce something new right now?

Businesses with established strong brands, and loyal customer followings, have a leg up here. It’s easier and less expensive to introduce beta products to customers who already trust you, than to convince strangers to try something different. Consistent inbound marketing coupled with strong brand identity work together to create enthusiastic followings who want to hear from you.

How to Strengthen Your Brand Identity

There are several things you can do to support a cohesive brand identity. If you’re unsure where to begin, start with these quick tips:

  • Take a Visual Inventory: Are you using the same logo version across all platforms? How about your fonts, color schemes, photography and other design elements? Are they consistent and are they accurately representing the prices you charge?
  • Analyze Messaging: Is your website’s content an accurate representation of who you are as a company? Does your messaging have a clear point of view, and is it consistent across all platforms? Are you providing material for each stage of the Buyer’s Journey.
  • Create a Game Plan: Are there things you can update yourself right now, to at least make it more cohesive? If bigger changes are needed, what is your budget?
  • Get Staff On Board: Brand is about more than appearance, it’s the experience customers have when interacting with any facet of your company. Embody your brand values as a team.

Stand Out from The Crowd

As previously discussed, the question isn’t whether or not you have a brand — the question is whether or not it’s the one you really want. A strong brand identity can both initially attract customers to you and keep them coming back for more.

Due to increasing online competition, having a distinct identity and message has never been more important. The companies who take the time to really get clear on what they stand for, and communicate it in a way that makes people care, will always have a competitive edge.

Why Custom Website Design and Development Matters

*’Article Sourced from AGATEFIRE

Enhance The User Experience with Powerful Custom Website Design

Custom website design is rapidly becoming a must for both local and online businesses. This is especially true if they want to stay competitive in their industry or niche. With over 1.9 billion websites online in 2018, every new website needs something unique and special to stand out from the crowd.

Custom website design creates a unique customer experience that templates and cookie-cutter options cannot match. With online business, a website is frequently a potential customer’s first impression. If it is not a positive one, they move on to the millions of other options they have to choose from.

What Is The Power Of Unique Web Design?

From a business standpoint, custom design and development means creating a unique selling position in an industry or niche. The focus is laser-precise and every site visitor knows what they are getting with you. An emotional component also exists. Designers know how to add curiosity, comfort, and trust.

Templates Vs. Custom Website Design And Development

The web is full of free and low-cost templates that make a website look neat and organized. When it comes to rising above the competition, those traits do not begin to scratch the surface of what a skilled web design company can do.

Custom design and development professionals create for the individual company’s needs and goals. This includes both the public face of the company and the usability of the administrative backend. The first requires precision, user-friendliness, and features necessary to convert the visitor into a customer or client. The latter makes it much easier for staff to update and maintain the site.

The Custom Web Design Company Matters

Business owners need the type of boost to a business that unique web design and development can bring. By creating a user experience that focuses on intuitive comfort, brandable style, and trust, the chance of standing out and succeeding increases.