Drone Footage and The Perks

Drone footage has become increasingly popular in recent years, and for good reason. With the ability to capture stunning aerial views and unique perspectives, drones have revolutionized the way we approach video production and photography. Here are just a few of the many benefits of drone footage:

Cedar Point Marina
  1. Unique Perspective: One of the most obvious benefits of drone footage is the unique perspective it provides. By capturing views from above, drones can showcase landscapes and architecture in a way that traditional cameras simply cannot.
  2. Versatility: Drones are incredibly versatile and can be used in a wide range of settings. From real estate and construction projects to weddings and events, drones can capture footage from virtually any angle.
  3. Cost-Effective: Compared to other forms of aerial photography or videography, drones are often much more cost-effective. They can capture high-quality footage without the need for expensive equipment or aircraft.
  4. Efficiency: Drones can capture footage quickly and efficiently, allowing filmmakers and photographers to get the shots they need in less time. This can be especially useful for projects with tight deadlines or limited budgets.
  5. Safety: Finally, drones are a safer alternative to other forms of aerial photography or videography. They can capture footage from a distance, reducing the risk of accidents or injuries.
top view of green field
Photo by Tom Fisk on Pexels.com

In conclusion, drone footage offers a wide range of benefits for filmmakers, photographers, and businesses alike. With its unique perspective, versatility, and cost-effectiveness, it’s no wonder that drones have become an increasingly popular tool for capturing stunning footage. Whether you’re looking to showcase a landscape, document a construction project, or create an engaging marketing video, drones can help you achieve your goals in a more efficient and effective way.

Marketing Matters Now More Then Ever!

*Article by Forbes

It’s time to reclaim marketing as a key driver of business. Management guru Peter Drucker once said, “Because its purpose is to create a customer, the business enterprise has two — and only these two — basic functions: marketing and innovation.” Clearly most business leaders embrace innovation as the lifeblood of their companies today, but lately marketing has been relegated to a staff-driven, cost center by many.  And that has caused waste, missed opportunities, and failure for many businesses.

Marketing as it was originally intended, in its fullest, truest, and greatest form, is more important today than ever before.  The world is awash in innovative products, services, technologies, solutions, business models, etc. today.  These new offerings must be brought to market and commercialized in order to generate revenue and profit.  Innovation alone cannot sustain a company; it must be paired with marketing.

Marketing as it was originally intended, in its fullest, truest, and greatest form, is more... [+] important today than ever before.

The Decline of Marketing

Instead of being led and valued as a driver of business viability and growth, marketing has stagnated in recent years.  Gartner’s CMO Spend Survey shows that marketing budgets have leveled off to an average of 11% of company revenue, packaged goods companies including Unilever and P&G have scaled back their marketing spending, and companies from media groups such as Warner Bros. to retailers like Walmart and Starbucks have been cutting marketing staff.

Pundits have been declaring “marketing is dead” for nearly a decade now but predictions of marketing’s demise have increased with recent developments including the growth of artificial intelligence.  AI assistants are expected to use algorithms and predictive analytics to offer up information, goods, and services to customers – which suggests that marketing will have increasingly less impact on their decisions. The growth in number and market share of Amazon’s private label brands is another development that also seems to challenge the effectiveness of other companies’ marketing.  And those who worship at the temple of innovation believe that marketing is the cost you have to pay when your product is inferior.

So it’s not surprising that companies are cutting back on marketing.  Marketing as we’ve known it in recent years has lost its power and will likely continue to decline.  But if business leaders want to thrive in today’s cluttered, competitive, commoditizing marketplace, they need to unleash the powerful potential of marketing.

Innovation Needs Marketing

In a recent Harvard Business Review issue, two separate articles explained the importance of marketing in today’s innovation-fueled marketplace.  Although the first article intended to promote a new sales approach, it ultimately made the case for marketing.  Business school professors Thomas Steenburgh and Michael Ahearne observed, “Senior leaders have great confidence in their ability to develop innovations but not in their ability to commercialize them.”

The writers explained that breakthrough new products, unlike existing or incrementally better ones, require more intense and extensive engagement with customers.  Whereas curiosity might fuel customers’ interest in a groundbreaking innovation early on, they are much more likely to be uncertain and raise doubts later in the sales cycle as they consider how their business and they themselves might need to change to adopt it.

text on white paper
Photo by Eva Elijas on Pexels.com

As a result, the professors suggested sales teams develop a psychological profile of the ideal customer – those who are more adaptable, those whose organizational culture supports learning and change, etc.  And they said the training salespeople receive about a new offering should be less about its bells and whistles and more about the evaluation criteria that customers are likely to apply to it.  The marketing function enables both of these.

Marketing is about connecting the right customers to the right product.  Marketing helps sales teams, and people throughout the company, think from the outside-in about what is being offered, convey its value in customer-centric ways, and persist through barriers that can only be addressed through deep customer knowledge and insight.  The article’s authors concluded that new-to-the-world products require transformation in the organization that offers the innovation as much as the one that buys it.  Unleashing the full power of marketing is critical to achieving that transformation.

The IMD professors who wrote the second article also support the need for inventiveness in establishing and deploying novel offerings.  “Executives recognize that to devise ingenious innovations, they must break paradigms and shift mindsets,” they observed.  “But when it comes to delivery, they often lapse into standard ways of thinking.”

They contrasted the failure of the Sony Reader to the “technically inferior but hugely successful” Amazon Kindle to explain the importance of go-to-market strategies to the success of new product launches.  All the creativity that went into the development of the Reader “was undone by a lack of originality in execution,” they explained.  The new product depended upon content but Sony didn’t enlist the book publishing industry as an ally.  “Sony engineered an elegant device,” they authors concluded, “but Amazon designed an original solution.” And they went on to discuss how the way an idea is framed affects how people perceive its value. “Filmless photography” was a limiting way to introduce to customers Kodak’s first digital camera and a threatening way to describe it in the Kodak organization itself.

The marketing function can and should overcome such challenges.  Marketing involves considering and addressing the entire customer experience, it provides the right context for people to understand the innovation, and it helps identify new partners and channels necessary to engage with customers at the right place, time, and manner.

Both articles make clear marketing’s essential role in the innovation process.

Marketing Is Misunderstood

If marketing is so critical to business today, why is it overlooked or undervalued by so many?  The way marketing has come to be defined and executed is to blame.  Marketing has been reduced to customer acquisition and retention.  These days, what most people consider marketing is really simply advertising.  Search, email, content, and other common forms of marketing today are primarily methods for generating or maintaining awareness or repeat purchase.  They are the “announcements and persuasive messages” referred to in the American Marketing Association’s (AMA) definition of advertising, and their intent is to “inform and/or persuade” people.

But marketing is supposed to be so much more than this.  Marketing didn’t get its start in the “Mad Men” era with creative directors dreaming up catchy jingles and persuasive copy to induce purchases.  It was born out of the Industrial Revolution, when manufacturers needed to develop products that would appeal to customers and to find ways to engage customers with them.  The AMA’s definition of marketing reflects the function’s foundational role to business:  Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Marketing, therefore, needs to be less about what happens after an innovation is ready to launch, and more about getting it to be ready in the first place — by creating a new market or expanding an existing one; developing or understanding how it will fit into customers’ needs, wants, values, and lives; and building a customer experience that turns the offering into a complete customer solution.  And marketing needs to be less defined by a budget and managed by a department, and more embraced as a business discipline throughout the organization.

As business continues to be driven by innovation in 2019 and beyond, marketing must be embraced, developed and valued more than ever.

Do websites still matter in 2023?

In 2023, having a website is going to matter more than ever. The internet has become an integral part of our lives and the importance of having a strong online presence cannot be overstated. A website is essentially the digital face of your brand and it is often the first point of contact for potential customers. With more and more people turning to online sources for information and shopping, your website is going to be the key to your success. A well-designed and user-friendly website can help you build credibility and trust with your target audience. It can also provide a platform for you to showcase your products or services, engage with your customers, and generate leads. In short, having a website is no longer a luxury, but a necessity for any business looking to succeed in 2023 and beyond.

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If you are one of the many people questioning a website and how it can help scale your business, contact us to get a head start on your digital footprint.

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19th Designs The Sky Isnt The Limit

Why SMS Marketing is useful

Reasons why you should consider text message marketing as part of your customer communications

As more brands look to target customers on the move, SMS is becoming an increasingly essential part of effective multi-channel marketing. However, with few digital marketing agencies featuring SMS as a core offering, their clients are potentially missing out on communications with customers and increased ROI.

Organisations mistakenly believe that mobile marketing requires heavy investment in apps and does not allow for personalised, targeted communication and lacks strong analysis to support ROI. The reality is that access to mobile communications is far easier than perceived and gaining access to mobile consumers (smartphone and non-smartphone) can be as simple as sending a personalised, targeted text message. The means to instigate two-way SMS messaging between a company and their mobile users is essential to building a brand in households around the world provided consumer privacy is protected through legal requirements for opt-in.

person holding ceramic cup on table
Photo by Bibhash (knapsnack.life) Banerjee on Pexels.com

In this post we will summarise the key findings from our latest whitepaper which we explain in our webinar on The benefits of using SMS in your marketing mix and discuss why SMS should be used in a communications mix as well as looking at how it can be used as part of a multi-channel strategy for engaging with customers across the customer lifecycle.

1. It’s a direct, immediate channel

SMS is one of the most immediate channels available; with a read rate of 97% within 15 minutes delivery, you can be reassured that your time critical messages will be read almost instantly. A significant 45% of SMS campaigns generate a successful ROI, reaching over 50% when combined with other popular channels such as email and social media.

2. You can use shortcodes to simplify response and build your database

Have your customers make the first move by adding a shortcode or keyword to print collateral, advertisements and advertising boards as well as social media. This strategy means that customers soon become familiar with a brand’s code and keyword and are therefore more likely to interact and respond.

pexels-photo-1275929.jpeg
Photo by Tyler Lastovich on Pexels.com

3. It can support and integrate with other channels

It is important that all channels work well together within the marketing mix and SMS is no exception. SMS is a great standalone channel, however it also has the ability to enhance and support other marketing mediums, such as social media and email.

As well as being great on its own, SMS can also function to enhance and support other popular mediums among consumers, such as social media and email.

For example they can serve to remind customers to read an email sent by a brand hours or even days before. A simple follow up SMS asking “have you read our email?” can help increase email open rates by 20%–30%.

4. You can learn more about your customers

SMS is a great channel to get feedback from your customers via surveys. Research shows that on average 31% of consumers will respond to a survey via SMS with the average response time for users being just over 5 minutes. Meaning you can get great results in a short period of time.

5. You can increase customer engagement

Think of SMS as a way to enhance how your brand engages with your customers across the entire customer lifecycle. Businesses should remember to vary the type of content they send out – while customers may value updates and news on forthcoming developments within the brand, this information is best delivered via email where longer, more creative messaging is more appropriate.

Although marketers may feel that texting is invasive, many consumers are now familiar with text from when using local services like dentists, garages or hairdressers or public services like the NHS. This is a great example of how the NHS is engaging its audience in an admittedly high-engagement occasion!

Additionally, brands can use texting for more immediate, expected sales-related offers such as vouchers, discounts, promotions or even birthday messages.

6. Response data enables you to monitor, track and improve

Tracking meaningful ROI, identifying customers engaging via text message and monitoring delivery rates are all possible through SMS revealing the realities to the misconception of SMS being an untrackable channel and bringing it more in line with what has been possible with email for years.

By using these analytics, businesses can create further targeted campaigns and continually build a better understanding of their mobile database. Not only does it mean they save money and improve ROI but by profiling and segmenting out numbers that are least likely to respond, SMS allows a company to target those customers via email or another channel.

Looking back on 2022

2022 was a year for growth, trials, challenges, successes and more! We are so thankful for all of our clients that have allowed us to continue to grow throughout the year. While this year was a memorable one we are excited for the opportunity that 2023 presents us, cheers to making our business focused on growing yours!

Drones Bringing Higher Yields to the Table

It used to be that agriculture involved quite a bit of guesswork: What would the weather patterns be? What kind of crop yield could be expected? 

Over the years, farmers have found innovative ways to answer these questions as much as possible with new technologies. Agriculture drones are the next step in this process. Agriculture drones can be used to do anything from precision agriculture, to efficiently dispersing weed control or fertilizers, to optimizing field management. The results include reduced operation costs, improved crop quality, and an increased yield rate.

The rapidly changing world of agriculture

The farming operations of today look quite different than even a few decades ago. New technology has allowed the growers of today to optimize each part of their operations — from field spraying to grow cycles and crop health. 

A big part of that transformation can be attributed to drones and other types of unmanned aerial vehicles (UAV). With an agriculture drone, farmers get in-depth data analysis and mission planning as well as new tools capable of handling physical work.

Whether you’re an independent farmer or a leader of a larger organization, drone technology can help you beat your harvest goals and yield more crops with fewer resources. Two of the main ways that the right UAV and payload can help are efficient crop spraying and field mapping. 

T10 SprayingThe Agras T10

Spraying a field with a UAV

The Agras line of spraying drones from DJI can help precisely deliver the following: 

  • Fertilizer
  • Herbicide
  • Fungicide
  • Pesticide
  • Seeds
  • Desiccants

The efficient application of the above is a persistent challenge for any grower. If you spray too much concentrated in one place, you run up extra costs and potentially decrease the quality of your produce. Too low a concentration, however, and you leave your crops vulnerable to being overgrown with weeds, malnourished, or eaten by insects and other predators — potentially decreasing the yield rate.

However, the right farming drones and spraying payloads can distribute chemicals evenly and efficiently. 

The results? Improved crop quality and a higher yield rate without intense manual labor. DJI drones can be used on nearly any kind of crop, including rice, wheat, corn, citrus trees, cotton, and much more. 

T10 overhead

In addition to covering more land at a lower price, drone spraying can offer major environmental benefits. Drones can more efficiently distribute pesticides so that you use less for the same overall effect. UAV seeding can also help maximize the efficient use of your land. With climate change and development expected to eat into the total amount of land globally available for farming, effective land use will be key to maintaining successful results in the years ahead. 

Using drones to gather data for precision agriculture

Smart spraying and seeding aren’t the only ways to increase overall agricultural efficiency, cut costs, or increase yields. Drones can also be used to map out an area and create new insights — taking the guesswork out of much of the growing process. 

P4M OutdoorThe P4 Multispectral

One of the keys to all of this is remote sensing technology, which picks up radiation on the ground and can track everything from physical characteristics to the amount of heat an area is generating. The best agriculture mapping drones take this concept further with what’s called multispectral imaging. This means that they can capture light sensors both visible and invisible within a set range. Two key types of maps that can be created with this kind of agricultural drone include:

  • RGB maps: A birds-eye view but even better, even a basic Red Green Blue (RGB) map can offer fresh information. These maps allow you to see exactly how much land you have to grow on to the centimeter and assist with crop monitoring over an extended period of time, helping you adjust from season to season.
  • NDVI maps: Normalized Difference Vegetation Index (NDVI) takes the insights of an RGB map one step further. The map shows the amount of infrared light reflected in an area, which is an indicator of malnourishment and drought. According to Go Intelligence, this kind of data collection can be used to spot problem crops as much as two weeks before physical signs emerge, making it an invaluable tool for farmers trying to accurately predict their yield rate. 
RGB vs NDVI

For more information on how drone data can transform the way you grow, read our eBook “Multispectral Imaging Drones for Agriculture: Crop Health Data at Your Disposal.

Multispectral Imaging Drone eBook

The right agriculture drones and payloads

When you’re looking for the best in agricultural technology, you want the drones and payloads of DJI. Our solutions are designed with the needs of growers in mind. DJI drones have sprayed over 350,000 square kilometers to date, and that’s just based on data that was manually uploaded by users. 

Our top agricultural drones include:

The Agras T30 (or T20 or T10)T30 Render

The newest in a line of successful Agras drones, the Agras T30 is your ideal solution for spraying larger fields thanks to its 40kg capacity, a flow rate of up to 50 kg per minute, a spreading width of up to 7 meters, and an hourly spreading capacity of 1 ton for urea. This translates to the ability to cover up to 40 acres per hour.  

The mighty T30, however, isn’t the only drone Agras drone to choose from. The Agras T10 and Agras T20 are each designed to offer the same crop spraying capabilities but are more ideal for smaller and mid-size fields. 

Phantom 4 RTK

P4 RTK RenderWhile the Agras line was designed with field spraying in mind, the Phantom 4 RTK is the perfect tool for field mapping. This drone can help to generate precise maps thanks to an RTK module that is integrated directly into the drone. The new TimeSync system continually aligns the flight controller, camera, and RTK module for fixed positioning data you can trust. This drone is the perfect complement to any surveying job, from the farm to the construction site. 

P4 Multispectral

P4M Render

Designed with the agriculture sector in mind, the P4 Multispectral blends perfectly into your workflows. Use this tool takes advantage of multispectral imaging to gain immediate insights into your plants’ health. Features include an integrated spectral sunlight sensor and an RTK Module that allows for accuracy down to the centimeter.

Spot Spraying With Drones: Using Technology to Cut Herbicide Use in Half

Cropland weed management is a global challenge. Weed pressure in the field decreases crop yield as a result of resource competition. To combat weeds and protect their crops, farmers are increasingly adopting herbicides in farm management. However, overuse of herbicides not only increases farmers’ operational costs but also undermines the health of the ecosystem. Many countries have set a goal to reduce agricultural chemical usage. The European Green Deal aims to decrease agricultural chemical usage by 50% by the year 2030. Drone and Aerial Software Developer DJI recently proved that precision agriculture and drone technology might help to achieve these goals by implementing multispectral scouting and precise spraying with drones.

Agriculture drone、Pesticide sprayer、Unmanned aircraft、Use of drones in agriculture、 Crop spraying、Agricultural technology

Cirsium arvense

Cirsium arvense is a widespread weed across many continents, including Europe. It competes with crop plants for soil resources and releases chemical toxins poisonous to other plants, causing severe yield loss. It can spread from seeds and from modified, underground stems, making land tilling and plowing ineffective in controlling Cirsium arvense spread. Herbicide spraying is the most commonly used management method. Traditionally, in autumn or spring, before or after seeding, farmers use a tractor to spray the entire field, 300L/ha, of an herbicide solution containing 5L of glyphosate.

The Mission

Noticing that Cirsium arvense often presents in only some portions of the field rather than the entire field, DJI partner, PlantaDrone, from Hungary, decided to adopt a spot spraying solution using drones to try to decrease chemical usage.

First, they flew a DJI P4 Multispectral drone over an 18-hectare cereal field to collect multispectral images and then used DJI Terra to process and generate an NDVI (Normalized Difference Vegetation Index) map from these images. Given that this was before seeding and no other crop plants were present in the field, NDVI effectively located Cirsium arvense patches in the field (the green patches shown in the picture below).

Agriculture drone、Pesticide sprayer、Unmanned aircraft、Use of drones in agriculture、 Crop spraying、Agricultural technology
NDVI map of cropland field with Cirsium arvense distribution

Based on the NDVI map, they generated a prescription map. Three different dosages of glyphosate solution were sprayed, depending on the infection density of the weed spots (weak, moderate, and strong infection). An 8L/ha solution was sprayed on the weakly infected areas (0≤0.1), 10L/ha on the moderately infected areas (0.1≥0.2) (E. SZALMA (2021). Areas with NDVI≤0 were not sprayed. In every 10L of the solution, there is 3.5L of glyphosate (35% concentration).

Agriculture drone、Pesticide sprayer、Unmanned aircraft、Use of drones in agriculture、 Crop spraying、Agricultural technology
Prescription map and flight routes

This prescription mission was then sent from Terra to the DJI Agras drone for spot spraying.

Agriculture drone、Pesticide sprayer、Unmanned aircraft、Use of drones in agriculture、 Crop spraying、Agricultural technology
Spot spraying mission with Agras drone

Results

The drone used 83L of the solution, containing 29L of glyphosate. Compared with a blanket application with a tractor, which would use a total of 90L, 67.78% of chemicals were saved, meaning a savings of 14.57 EUR per hectare for farmers (E. SZALMA (2021).

Application MethodTotal Glyphosate UsageTotal CostTotal SavingTotal Saving Per Hectare
Blanket application with tractor90L387 EUR 00
Spot spraying with drone29L124.7 EUR262.3 EUR14.57 EUR

After successfully helping farmers to reduce glyphosate usage and chemical costs through spot spraying, Elemér Szalma, Engineer from PlantaDrone, believes that drone technology will be significant for the EU’s Green Deal. “If we want to achieve the agricultural chemical decrease goals of the EU’s Green Deal by the year 2030, our best chances are zone/spot spraying/spreading, and Variable Rate Application.”

FlyDragon Aviation co ltd developed an AI drone for oil palm tree spot spraying.

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Benefits of Drones in Agriculture: Ways Drones Are Saving Time and Money for Farmers

With the advancement of technology, drones have evolved and are being used in various fields, including agriculture. Many companies are coming up with drone solutions to help farmers in their daily activities. For example, if you have a large farm and want to spray crops, it is much more effective to use drones for this purpose. Drones can also be used for accurate seeds, which no other technology can do so easily. This blog will look at the benefits of drones in agriculture.

Table of Contents

When were Drones First Used in Agriculture?

The history of drones in agriculture is longer than we can think. Can you imagine that about 100 years ago, this type of drone was first introduced in the USA? At that time, USDA and the US Army used drone technology in Dayton, Ohio. 

After that, agricultural drone technology development was envious. Again in 1939, Royal New Zealand Air Force applied drones to spray seeds and mix fertilizer. From then, drone solutions started their way to the present time, and now the benefits drones are giving to the farmers are a tremendous help. 

The future of drones in the most significant industry like farming of the world will bring a revolution. Now commercial drone usage has started, and drone construction also increases.

Benefits of Drones in Agriculture

Different types of drones come into the market. Among them, agricultural drones are unique for many reasons. It has several benefits. They are saving money, reducing labor, increasing production, using fewer chemicals and pesticides, maintaining proper input for land, and many more. 

All of them are not strong enough and not worth mentioning here. That’s why I find some unique but most important benefits of agricultural drones. Let’s have a look at them.

Benefits of Drones in Agriculture

Drones for Agriculture Mapping

Agriculture mapping is also known as surveying the crop field. In the traditional methods, a person had to inspect all the land by himself, but after the evolution of drone software, it can take hundreds and thousands of photos and map your entire field within a concise time. 

These aerial vehicles can take photos from the top to help you know the actual condition of crop health of your entire field in a very short time. Another benefit of drone technology mapping is measuring the input ingredients ratio. 

Some agriculture drone software is so advanced in its sensor and GPS that it can make its flight pattern to ensure proper mapping. Sometimes this unmanned aircraft can provide real-time plant health reports to you. It is one of the key benefits of drone technology to increase agricultural productivity.

Drones for Precision Agriculture

Another major benefit that drones give to the agriculture industry is precision farming. This term is becoming increasingly popular day by day and becoming more in discussion while ‘Drones In Agriculture’ is the topic. But most of us don’t know what precision agriculture is. Precision agriculture is also known as precision farming.

It means a way of crop management or crop monitoring where crop inputs like water and fertilizer give on time and increase farm productivity. Besides these chemical applications, the precision application is also done by drones. It will help the farmer to grow healthy plants in his field and increase crop production. 

Drone applications have some features that can manage autonomous flight, flight time, flight parameters, multispectral sensors, take accurate, real-time info, and many more to help precision agriculture.

Crop Surveillance

Drones for Precision Agriculture

In the agriculture industry, there are so many things to do in the field. All these are not possible by man to do physical visits without the help of others. But now, it is hard to find the perfect person to inspect croplands. 

In this case, the development of agricultural drone types has helped a lot in crop surveillance. The modern drone software features have improved drone navigation, flight time, and many more things.These custom-made drone Software make drone capabilities more surveillance friendly. 

Now drones can do many things like checking the health of plants, crop damage, crop health monitoring, crop diseases, plant conditions, and many more. These features make farm management decisions easy for the farmer. The drone will help you observe all your land very closely with its strong sensor and camera, and you will take steps based on the situation. 

This robotic device can also work with cattle behavior patterns. By doing this, It is also going to make the cattle surveillance job easy and bring a revolution in this sector too.

Crop Condition Report Making

Another major benefit of agricultural drones is their report-making capability. The updated drones have a mighty sensor in them. These sensors can scan the land and also the plant health to bring insightful info to the farmer. 

This info can make a complete report to give complete knowledge of plant physiology. After a certain period, this drone type will make accurate, nearly real-time info about all essential things for the irrigation system. 

These unmanned aircraft can do image processing work like professional image processing software to arrange the crop condition report into a more easy-to-read format or readable format. The aerial surveying by these devices makes a visual prototype report to agricultural producers. 

These things reduce the human workforce and manual labor in the agricultural field. By reducing manual labor, it is giving some economic benefits to agricultural producers.

Drones for Seed Planting

The outdated planting techniques of seed was a result of production inefficiencies. But new-generation technologies like drones make agriculture smart and bring environmental benefits to us. The flight management software makes the drone flight time and pattern accurate. As a result, it becomes very easy to plant seeds of our future crops and get more benefits. 

The way a drone can plant seeds is almost impossible for a human to do. An accurate seed plantation is much more important than any other thing in farming. Nowadays, agricultural consumption has increased by a few times, but the production is not so high. For this reason, we need to find a human alternative for farms, and drones can be that alternative.

Drones in Agriculture Facts

The facts about the agricultural drones mean some different but unique information about it. These facts related to agricultural drones can change your present concept about it. Here I present some of the points for you to make your knowledge update. 

  • The price of drones in agriculture is not as high as we think. Though they are very much productive and helping technology in this sector, and the market for agriculture drones is increasing day by day, the costs of drones decrease by a huge amount. 
  • To some people, drones in agriculture look like a revolution, but some think it is a burden. They have a very narrow concept about this technology. But actually, the person core farm processes will think of it as a blessing after using.
  • You will not believe that agricultural drones can help you in the crop collection process when they ripen. However, this is not true for all types of crops. But it is accurate, and in the future, it will be more improved.
  • The best use of drones in Agriculture is spraying. Drones for agriculture spraying are thought to be the best feature of this device. It goes under a careful preparation process before doing actual spray. 

Types of Drones Used in Agriculture

There are several drones on the market. But all of them are not for irrigation. Some drones are unique in specific sectors. Agricultural drones are different from others. We think that we can categorize drones into three categories based on their features and mastery in various farming sections.

Mapping Master

they are mainly rotary drones. They have more than two copters. This feature makes it more expert in navigation systems. You can easily navigate this drone in any direction, better mapping your land and taking many images of your land. These images make a visual prototype for the farmer. It also can survey the land after any natural disaster. This type of drone takes less time and space to fly.

Spraying Master

They are fixed-winged drones. They have only one propeller to take off from the land and make a visit for almost 20 minutes. They are more battery-friendly drones. They take time and space to take off like an airplane runway.  With the long wings, they can spray a wide area of your land and can lift heavy weights. You can spray the exact amounts of chemicals needed for your crop.

Scanning Master

Drones with powerful scanners and cameras are very much needed for the best agricultural production. These types of drones can scan your land to give you in-depth knowledge about plant health. The cameras have been compelling to make field topography. All these things help proper application of chemicals field health checks.

Variable rate application with spraying drones

*Article sourced from Pix4d Fields

Precision agriculture helped to reduce the cost of a ripening agent by 20% and achieve a 93% accuracy rate in sugarcane production forecast.

Trinoo is a precision agriculture company specializing in drone spraying for agriculture. It has been active since 2018, backed up by 2 years of research in the use of drones for spraying products in sugarcane cultivation. The company is located in the largest sugarcane production area in Colombia – the department of Valle del Cauca. This area has 14 sugarcane mills, where on average 240,000 hectares of sugarcane are harvested per year.

Reducing the sugarcane ripening agents and forecasting the crop production

One of the most important sugar mills in Colombia was looking to improve their efficiency in sugarcane ripening and to have a more accurate forecast of the production of tons of sugarcane per hectare of their fields. They decided to work together with Trinoo and in defining the scope of the project, the two companies established a research protocol that included:

  • the technology to be used for image capture and subsequent processing
  • the time when images should be taken according to crop development
  • the sugarcane varieties to be analyzed, amongst other factors

The project’s goal was to reduce the use of ripening agents and improve the production of tons of sugarcane per hectare forecast. This would reduce production costs per hectare and improve the cash flow of the mill by providing more accurate field production forecasts up to 120 days before harvest.

Project details

LocationValle del Cauca, Colombia
Project durationJanuary – October, 2020
Area covered600 hectares
Number of images30 000
SoftwarePIX4Dfields
HardwareParrot Bluegrass drone for data capture
DJI Agras MG-1P drone for spraying
Parrot Sequoia camera
Image resolution8cm/pix-10cm/pix
DJI Agras MG-1P drone used for spraying of sugarcane

Parrot Bluegrass drone used for data capture (left) and DJI Agras MG-1P drone used for spraying

Applying the ripening agent with aerial spraying drones and variable rate maps

For the maturation process, a ripening agent is applied from the air on the crop leaves. It is induced to concentrate higher levels of sucrose in its stalk, which increases the sugar production per ton of sugarcane harvested per hectare. This work has traditionally been carried out with a uniform dose without taking into account that each lot, given the soil conditions, rainfall regime, and agronomic management presents different levels of development.

Additionally, the standard methodology used so far is the collection of samples in the field that are then analyzed in the laboratory, a process that generates variations due to the difficulty of having a truly representative sample of the entire lot.

Orthomosaic of sugarcane generated in Pix4Dfields

Orthomosaic of sugarcane generated in PIX4Dfields

The maturation process, once combined with precision agriculture can be done with a variable rate, spraying more or less product with a spraying drone, according to the development stage of the crop. Trinoo proposed capturing images with a drone and spectral cameras, processing the images, and creating spraying drone variable rate maps in PIX4Dfields to apply the ripening agent.

Variable-rate application map of sugarcane created in Pix4Dfields

Variable-rate application map of sugarcane created in PIX4Dfields

Developing a sugarcane production forecasting algorithm

For this project, Trinoo developed an algorithm to calculate the tons of sugarcane per hectare from vegetation indices and other variables recommended by Trinoo’s client’s sugar mill harvesting team. In the field, the average size of the plots to be surveyed is 15 hectares, which generates challenges due to latency effects and disconnection of the drone in the farthest points from where the pilot was.

For the development of the forecasting algorithm, the starting point was the vegetation indices generated in PIX4Dfields. Then the patterning process had to be carried out, which is the identification of the spectral signature of each sugarcane variety and its relationship with the tons of sugarcane per hectare (biomass production), including variables such as age and variety of sugarcane being analyzed.

NDVI index map used as a starting point to develop a sugarcane forecasting algorithm

NDVI index map used as a starting point to develop a sugarcane forecasting algorithm

Project results

Reducing the ripening agent cost by 20%

By using precision agriculture methods and spraying drones, Trinoo’s new service generated from this research project resulted in reducing the ripening agent purchase for sugarcane growers by 20%.

“That would mean for our customers – approximately USD 200,000 per year of savings. For the case of the entire sector made up of the 14 sugarcane mills located in Valle del Cauca, it could result in savings of USD 800,000 to USD one million per year”, points out Felipe Barney Arango, Innovation coordinator at Trinoo.

applying the ripening agent with a spraying drone according to the locations identified on the variable rate application map

Trinoo team applying the ripening agent with a spraying drone according to the locations identified on the variable rate application map

Achieving 93% accuracy rate in forecasting the sugarcane production

In the forecast of tons of cane per hectare, Trinoo achieved a 93% accuracy rate. “This information can improve the cash flow projection of the companies, the factory planning, and the sales projection of each sugar mill by being able to anticipate with up to 120 days the number of tons of sugarcane that will arrive from the field. This ultimately generates substantial savings in the planning of labor demand and amount of product to be marketed”, concludes Felipe.

Advantages of PIX4Dfields

For this research Trinoo processed 30000 images with PIX4Dfields, distributed in 26 projects. They found the following software advantages:

  • High usability of the software with very intuitive functions that facilitate the work of the image processing technician.
  • Low demand of computing capacity, allowing to run the software on a computer with only 4 GB RAM at an acceptable speed of image processing.
  • Easy export of reports, results, images, and polygons, facilitating the integration of the work with other processes.
  • The high variety of vegetative indices allowing multiple combinations of analysis.
The Role of Drones in Precision Agriculture

With the world supply at an all-time high and commodity prices at an all-time low as a result of increasing demands in food production and consumption, the modern farming industry is at a crossroads. There is a greater need than ever before for farmers and agronomists across the globe to improve resource management in response to tightening budgets, while the “farm to fork” movement has seen rising pressure for enhanced product traceability, as consumers become more interested in the origin of the goods they purchase and how they were grown.

Furthermore, climate change continues to create new layers of complexity for the agriculture industry in protecting the security of the supply chain. Rapidly evolving environmental conditions further exacerbate these challenges, and the latest figures show that the overall loss to agriculture across Europe from climate change could be as high as 16% by 2050. Indeed, optimizing sustainability credentials to minimize the impact on the health and well-being of the public and the planet will remain a priority, particularly as enhanced sustainability measures could also provide additional economic benefits by enabling agriculture professionals to focus their resources and efforts more effectively.

A landmark report published by the Intergovernmental Panel on Climate Change (IPCC) states that sustainable land management could be key to reversing the impact of climate change on land degradation – a significant consequence of human and agricultural activity and extreme weather conditions, in which the quality of land and soil is polluted or degraded. The report claims that this could provide “cost-effective, immediate and long-term benefits”.  With this in mind, it is crucial that farms change how they operate to not only mitigate the effects of climate change, but to protect themselves against economic loss.

The Rise of Precision Agriculture

To balance feeding the planet with reducing global emissions, ambitious plans have been put in place. The U.K.’s National Farmers’ Union (NFU), for example, has outlined its goal of making British agriculture carbon neutral by 2040, with the introduction of a range of measures to improve land management, increase farming efficiencies, and boost the wider bioeconomy. Although there is no single answer to the problem, the NFU has advocated working “smarter” to cut direct pollution from farming, by delivering the same value with fewer emissions.

Precision agriculture practices, which can help farmers make better informed decisions, have evolved significantly over recent years, with the global market now estimated to reach $43.4 billion by 2025. While drones, also known as unmanned aerial vehicles (UAVs), have not yet made it into the mainstream agriculture space, they are playing an increasingly important role in precision farming, helping agriculture professionals lead the way with sustainable farming practices, while also protecting and increasing profitability.

The use of global positioning system (GPS) technology, together with geographic information system (GIS) tools, form a large part of these precision agriculture practices allowing fine-scale monitoring and mapping of yield and crop parameter data within fields. These provide more intense and efficient cultivation methods, which can help farmers adjust fertilizer prescriptions or identify crop diseases before they become widespread. With more data at their fingertips, farmers can make decisions based on economic and environmental factors – for example, by optimizing fertilizer treatment and applying only the right amount at the right time, significant cost and environmental savings can be made.

The Adoption of Drones

The use of drones in the agriculture industry is steadily growing as part of an effective approach to sustainable agricultural management that allows agronomists, agricultural engineers, and farmers to help streamline their operations, using robust data analytics to gain effective insights into their crops. Crop monitoring, for example, is made easier by using drone data to accurately plan and make ongoing improvements, such as the use of ditches and evolving fertilizer applications. Products can be accurately traced from farm to fork using GPS locations for every point in the journey, rather than more traditional time and labor-intensive data collection.

UAVs are particularly useful for the careful monitoring of large areas of farmland, considering factors such as slope and elevation, for example, to identify the most suitable seeding prescriptions. The technology has also proven useful in gaining an extensive overview of plant emergence and population, as more accurate data can help with replanting decisions, as well as thinning and pruning activity and the improvement of crop models.

Crucially, the high-resolution nature of drone data can be used to assess the fertility of crops, allowing agricultural professionals to more accurately apply fertilizer, reduce wastage, and plan – and troubleshoot – irrigation systems. The technology can also be particularly effective following natural disasters, such as a flood, to help farmers to assess damage across terrains that may not be readily accessible on foot.

Taking Drones Further

The potential for UAVs in the improvement of sustainable agriculture is huge. Already the agriculture drone market is predicted to be worth US$32.4 billion – an indication that the industry is beginning to recognize the benefits over more traditional methods, such as ground mapping.

Given the extensive terrain that requires surveying, drones offer increased efficiency, allowing users to capture high-resolution imagery more quickly than alternative methods. Particularly in these volatile market conditions, estimating annual yield can help guide decision-making and manage expectations. In addition, UAVs are now seen as a safer option for mapping difficult areas, such as uneven or expansive fields, that can be hazardous for operators – particularly compared to terrestrial techniques, which must be carried out on-foot.

Where satellites and manned aircrafts have traditionally been used to monitor agriculture, UAVs are quickly becoming recognized as a more accurate and cost-effective replacement. Studies have shown that drone imagery provides a higher rate of accuracy and resolution – even on cloudy days. While using traditional terrestrial approaches to collect data in challenging weather conditions could potentially delay projects for days, accurate crop health assessments can be made throughout the year using UAVs.


The cameras on satellites and manned aircrafts have also historically been insufficient to map fields clearly, making it impossible to gain an exact picture of plants. In contrast, UAV technology provides users with an accurate picture of the different plant parts – even allowing the early identification of pests and diseases. Historically, processing these high-quality images took longer than ground mapping and satellite methods, however thanks to new software solutions, the processing time has been reduced to only a few minutes. This means it can be carried out while still in the field, allowing evidence-based decisions to be made immediately and data to be directly inputted into precision farming equipment, considerably speeding up the process.

Key Considerations

Once farmers have decided to employ drones in agricultural management, there are several factors to consider before investment. Rotary drones and fixed-wing drones are two types of UAVs that each bring distinct advantages. A rotary system, such as a quadcopter or multicopter, is ideal for mapping and inspecting small areas, thanks to its ability to take high resolution imagery at closer range, using mm per pixel. The take-off and landing area can also be very small, which suits more urban areas. In contrast, a fixed-wing drone is often more suitable and beneficial for agricultural applications, where mapped areas are usually large and take-off and landing space is not limited. Its endurance and high cruising speed allows a greater area of land to be mapped up to 2.6x faster, with an object resolution of cm/inch per pixel, and users also benefit from its ability to withstand high wind resistance – an important factor when mapping large areas of open land – as well as reduced labor costs.

In addition to the choice of device, agricultural professionals must also consider the benefits of using a third party to assist with flying the drones, or whether it is more beneficial to train a team in-house. Companies are increasingly opting to use drones in-house, due to the long-term cost benefits and potential return-on-investment. Advances in technology now means that UAVs can also be seamlessly integrated with existing farm management information systems (FMIS), to reduce time spent planning and in the field. Helping to streamline workflows further, partnerships between hardware and software manufacturers can also support agricultural professionals with the processing and analysis following data collection – all in one system.

This allows agricultural professionals to fly the drone and process the images using accompanying software, before exporting the data directly to an application map for use on farming equipment, such as sprayers. These measures enable precision application and ensure less wastage of materials, which can help save costs. Linking the farmer, drone maker, software, ag service provider, and agronomist together, this level of seamless integration enables a complete drone to tractor workflow – leading the way in intelligent agriculture and optimizing farm management methods.

It is also crucial for operators to keep up to date with regulations, such as controlled airspaces around airports and individuals’ privacy. Legislation is continuously evolving and is not currently harmonized across the world. Since regulations vary substantially between regions, having the right team in place can help drone operators in the agriculture industry choose a compliant model, ensure they have the correct certification and fly according to the latest guidance and safety and regulatory standards.

Flying High

With rising emissions from agriculture an increasing problem, changes in farming need to be made to help mitigate climate change and protect against future environmental impact. Agricultural mapping with drones has become more accessible, allowing operators to gain crucial insights into the health of crops and plan accordingly. Not only does the technology have a positive environmental impact, but it can also result in significant cost savings for farmers and agricultural professionals in the long-term. Drones have become an efficient way to quickly and easily map difficult terrain – particularly compared to more traditional methods of mapping, such as manned aircrafts and satellites. This is helping agriculture become a data-driven industry. T

The future for drone technology in improving sustainability is promising. The next step will be the use of artificial intelligence (AI) to automatically analyze the resulting data. Not only would this encourage more efficient operations but enabling more frequent health assessments would also help improve sustainability throughout the industry.

Case Study: Reducing Herbicide Use in Brazil

Drones have been used to help reduce herbicide use by 52% in a Brazilian soybean field. With a flight time of up to 90 minutes, the senseFly eBee X allows up to 500 hectares (1,200 acres) to be mapped, providing high quality images of fields. Accurate images of the landscape were processed and analyzed using Pix 4D Fields to automatically detect areas with weed infestation. The team quickly and efficiently gained access to the results and classification of weed infestation level within hours, with detailed accounts of weed thresholds. The results generated by the fleet of eBee X fixed-wing drones using Pix 4D Fields processing technology helped to generate herbicide application maps that saved, on average, 52% of herbicides for farmers in the 2018/19 season in Brazil.