Drone Footage and The Perks

Drone footage has become increasingly popular in recent years, and for good reason. With the ability to capture stunning aerial views and unique perspectives, drones have revolutionized the way we approach video production and photography. Here are just a few of the many benefits of drone footage:

Cedar Point Marina
  1. Unique Perspective: One of the most obvious benefits of drone footage is the unique perspective it provides. By capturing views from above, drones can showcase landscapes and architecture in a way that traditional cameras simply cannot.
  2. Versatility: Drones are incredibly versatile and can be used in a wide range of settings. From real estate and construction projects to weddings and events, drones can capture footage from virtually any angle.
  3. Cost-Effective: Compared to other forms of aerial photography or videography, drones are often much more cost-effective. They can capture high-quality footage without the need for expensive equipment or aircraft.
  4. Efficiency: Drones can capture footage quickly and efficiently, allowing filmmakers and photographers to get the shots they need in less time. This can be especially useful for projects with tight deadlines or limited budgets.
  5. Safety: Finally, drones are a safer alternative to other forms of aerial photography or videography. They can capture footage from a distance, reducing the risk of accidents or injuries.
top view of green field
Photo by Tom Fisk on Pexels.com

In conclusion, drone footage offers a wide range of benefits for filmmakers, photographers, and businesses alike. With its unique perspective, versatility, and cost-effectiveness, it’s no wonder that drones have become an increasingly popular tool for capturing stunning footage. Whether you’re looking to showcase a landscape, document a construction project, or create an engaging marketing video, drones can help you achieve your goals in a more efficient and effective way.

Marketing Matters Now More Then Ever!

*Article by Forbes

It’s time to reclaim marketing as a key driver of business. Management guru Peter Drucker once said, “Because its purpose is to create a customer, the business enterprise has two — and only these two — basic functions: marketing and innovation.” Clearly most business leaders embrace innovation as the lifeblood of their companies today, but lately marketing has been relegated to a staff-driven, cost center by many.  And that has caused waste, missed opportunities, and failure for many businesses.

Marketing as it was originally intended, in its fullest, truest, and greatest form, is more important today than ever before.  The world is awash in innovative products, services, technologies, solutions, business models, etc. today.  These new offerings must be brought to market and commercialized in order to generate revenue and profit.  Innovation alone cannot sustain a company; it must be paired with marketing.

Marketing as it was originally intended, in its fullest, truest, and greatest form, is more... [+] important today than ever before.

The Decline of Marketing

Instead of being led and valued as a driver of business viability and growth, marketing has stagnated in recent years.  Gartner’s CMO Spend Survey shows that marketing budgets have leveled off to an average of 11% of company revenue, packaged goods companies including Unilever and P&G have scaled back their marketing spending, and companies from media groups such as Warner Bros. to retailers like Walmart and Starbucks have been cutting marketing staff.

Pundits have been declaring “marketing is dead” for nearly a decade now but predictions of marketing’s demise have increased with recent developments including the growth of artificial intelligence.  AI assistants are expected to use algorithms and predictive analytics to offer up information, goods, and services to customers – which suggests that marketing will have increasingly less impact on their decisions. The growth in number and market share of Amazon’s private label brands is another development that also seems to challenge the effectiveness of other companies’ marketing.  And those who worship at the temple of innovation believe that marketing is the cost you have to pay when your product is inferior.

So it’s not surprising that companies are cutting back on marketing.  Marketing as we’ve known it in recent years has lost its power and will likely continue to decline.  But if business leaders want to thrive in today’s cluttered, competitive, commoditizing marketplace, they need to unleash the powerful potential of marketing.

Innovation Needs Marketing

In a recent Harvard Business Review issue, two separate articles explained the importance of marketing in today’s innovation-fueled marketplace.  Although the first article intended to promote a new sales approach, it ultimately made the case for marketing.  Business school professors Thomas Steenburgh and Michael Ahearne observed, “Senior leaders have great confidence in their ability to develop innovations but not in their ability to commercialize them.”

The writers explained that breakthrough new products, unlike existing or incrementally better ones, require more intense and extensive engagement with customers.  Whereas curiosity might fuel customers’ interest in a groundbreaking innovation early on, they are much more likely to be uncertain and raise doubts later in the sales cycle as they consider how their business and they themselves might need to change to adopt it.

text on white paper
Photo by Eva Elijas on Pexels.com

As a result, the professors suggested sales teams develop a psychological profile of the ideal customer – those who are more adaptable, those whose organizational culture supports learning and change, etc.  And they said the training salespeople receive about a new offering should be less about its bells and whistles and more about the evaluation criteria that customers are likely to apply to it.  The marketing function enables both of these.

Marketing is about connecting the right customers to the right product.  Marketing helps sales teams, and people throughout the company, think from the outside-in about what is being offered, convey its value in customer-centric ways, and persist through barriers that can only be addressed through deep customer knowledge and insight.  The article’s authors concluded that new-to-the-world products require transformation in the organization that offers the innovation as much as the one that buys it.  Unleashing the full power of marketing is critical to achieving that transformation.

The IMD professors who wrote the second article also support the need for inventiveness in establishing and deploying novel offerings.  “Executives recognize that to devise ingenious innovations, they must break paradigms and shift mindsets,” they observed.  “But when it comes to delivery, they often lapse into standard ways of thinking.”

They contrasted the failure of the Sony Reader to the “technically inferior but hugely successful” Amazon Kindle to explain the importance of go-to-market strategies to the success of new product launches.  All the creativity that went into the development of the Reader “was undone by a lack of originality in execution,” they explained.  The new product depended upon content but Sony didn’t enlist the book publishing industry as an ally.  “Sony engineered an elegant device,” they authors concluded, “but Amazon designed an original solution.” And they went on to discuss how the way an idea is framed affects how people perceive its value. “Filmless photography” was a limiting way to introduce to customers Kodak’s first digital camera and a threatening way to describe it in the Kodak organization itself.

The marketing function can and should overcome such challenges.  Marketing involves considering and addressing the entire customer experience, it provides the right context for people to understand the innovation, and it helps identify new partners and channels necessary to engage with customers at the right place, time, and manner.

Both articles make clear marketing’s essential role in the innovation process.

Marketing Is Misunderstood

If marketing is so critical to business today, why is it overlooked or undervalued by so many?  The way marketing has come to be defined and executed is to blame.  Marketing has been reduced to customer acquisition and retention.  These days, what most people consider marketing is really simply advertising.  Search, email, content, and other common forms of marketing today are primarily methods for generating or maintaining awareness or repeat purchase.  They are the “announcements and persuasive messages” referred to in the American Marketing Association’s (AMA) definition of advertising, and their intent is to “inform and/or persuade” people.

But marketing is supposed to be so much more than this.  Marketing didn’t get its start in the “Mad Men” era with creative directors dreaming up catchy jingles and persuasive copy to induce purchases.  It was born out of the Industrial Revolution, when manufacturers needed to develop products that would appeal to customers and to find ways to engage customers with them.  The AMA’s definition of marketing reflects the function’s foundational role to business:  Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Marketing, therefore, needs to be less about what happens after an innovation is ready to launch, and more about getting it to be ready in the first place — by creating a new market or expanding an existing one; developing or understanding how it will fit into customers’ needs, wants, values, and lives; and building a customer experience that turns the offering into a complete customer solution.  And marketing needs to be less defined by a budget and managed by a department, and more embraced as a business discipline throughout the organization.

As business continues to be driven by innovation in 2019 and beyond, marketing must be embraced, developed and valued more than ever.

Do websites still matter in 2023?

In 2023, having a website is going to matter more than ever. The internet has become an integral part of our lives and the importance of having a strong online presence cannot be overstated. A website is essentially the digital face of your brand and it is often the first point of contact for potential customers. With more and more people turning to online sources for information and shopping, your website is going to be the key to your success. A well-designed and user-friendly website can help you build credibility and trust with your target audience. It can also provide a platform for you to showcase your products or services, engage with your customers, and generate leads. In short, having a website is no longer a luxury, but a necessity for any business looking to succeed in 2023 and beyond.

turned on computer monitor displaying text

If you are one of the many people questioning a website and how it can help scale your business, contact us to get a head start on your digital footprint.

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19th Designs The Sky Isnt The Limit

Why SMS Marketing is useful

Reasons why you should consider text message marketing as part of your customer communications

As more brands look to target customers on the move, SMS is becoming an increasingly essential part of effective multi-channel marketing. However, with few digital marketing agencies featuring SMS as a core offering, their clients are potentially missing out on communications with customers and increased ROI.

Organisations mistakenly believe that mobile marketing requires heavy investment in apps and does not allow for personalised, targeted communication and lacks strong analysis to support ROI. The reality is that access to mobile communications is far easier than perceived and gaining access to mobile consumers (smartphone and non-smartphone) can be as simple as sending a personalised, targeted text message. The means to instigate two-way SMS messaging between a company and their mobile users is essential to building a brand in households around the world provided consumer privacy is protected through legal requirements for opt-in.

person holding ceramic cup on table
Photo by Bibhash (knapsnack.life) Banerjee on Pexels.com

In this post we will summarise the key findings from our latest whitepaper which we explain in our webinar on The benefits of using SMS in your marketing mix and discuss why SMS should be used in a communications mix as well as looking at how it can be used as part of a multi-channel strategy for engaging with customers across the customer lifecycle.

1. It’s a direct, immediate channel

SMS is one of the most immediate channels available; with a read rate of 97% within 15 minutes delivery, you can be reassured that your time critical messages will be read almost instantly. A significant 45% of SMS campaigns generate a successful ROI, reaching over 50% when combined with other popular channels such as email and social media.

2. You can use shortcodes to simplify response and build your database

Have your customers make the first move by adding a shortcode or keyword to print collateral, advertisements and advertising boards as well as social media. This strategy means that customers soon become familiar with a brand’s code and keyword and are therefore more likely to interact and respond.

pexels-photo-1275929.jpeg
Photo by Tyler Lastovich on Pexels.com

3. It can support and integrate with other channels

It is important that all channels work well together within the marketing mix and SMS is no exception. SMS is a great standalone channel, however it also has the ability to enhance and support other marketing mediums, such as social media and email.

As well as being great on its own, SMS can also function to enhance and support other popular mediums among consumers, such as social media and email.

For example they can serve to remind customers to read an email sent by a brand hours or even days before. A simple follow up SMS asking “have you read our email?” can help increase email open rates by 20%–30%.

4. You can learn more about your customers

SMS is a great channel to get feedback from your customers via surveys. Research shows that on average 31% of consumers will respond to a survey via SMS with the average response time for users being just over 5 minutes. Meaning you can get great results in a short period of time.

5. You can increase customer engagement

Think of SMS as a way to enhance how your brand engages with your customers across the entire customer lifecycle. Businesses should remember to vary the type of content they send out – while customers may value updates and news on forthcoming developments within the brand, this information is best delivered via email where longer, more creative messaging is more appropriate.

Although marketers may feel that texting is invasive, many consumers are now familiar with text from when using local services like dentists, garages or hairdressers or public services like the NHS. This is a great example of how the NHS is engaging its audience in an admittedly high-engagement occasion!

Additionally, brands can use texting for more immediate, expected sales-related offers such as vouchers, discounts, promotions or even birthday messages.

6. Response data enables you to monitor, track and improve

Tracking meaningful ROI, identifying customers engaging via text message and monitoring delivery rates are all possible through SMS revealing the realities to the misconception of SMS being an untrackable channel and bringing it more in line with what has been possible with email for years.

By using these analytics, businesses can create further targeted campaigns and continually build a better understanding of their mobile database. Not only does it mean they save money and improve ROI but by profiling and segmenting out numbers that are least likely to respond, SMS allows a company to target those customers via email or another channel.

7 Benefits of Hiring a Social Media Manager for your Business

*Article sourced by LinkedIn

In today’s society, social media plays a huge role in the success of any business. Having a well-established social media presence is essential to building a brand and getting your company out there. However, if you want to stay ahead of the curve and make the most out of your exposure through multiple platforms, you’ll need a professional who understands how to market, build a brand and reach a wider audience — you’ll need a social media manager.

In this article, I will share what a social media manager is and the benefits they bring to your business.

What is a Social Media Manager?

A social media manager is responsible for monitoring the performance of your social media pages, generating content that drives LEADS, and also with the marketing strategies that can increase your brand’s visibility, traffic, and engagements. 

How can they help with your business?

Now that you know what a social media manager is, let’s talk about what they actually do for your business. Here are 7 things that they can do for you.

  1. Developing your brand. When it comes to increasing your brand awareness as well as establishing your brand reputation, a social media manager will be able to handle it for you. They got the necessary skills and knowledge that could really change and improve your online presence.
  2. Identify your target customers. If you want to bring your business online, you need to create your buyer persona, or know who your target audience. You need to know what their interests are, their behavior, as well as where they spend their time at.
  3. Setting clear objectives. Having clear objectives for your business will keep you on the right track and focus on the things that matter. A social media manager can audit your page and tell what needs to improve on and how you are going to do it.
  4. Creating visuals and strategies. When it comes to growing your brand, you need to create content that resonates to your audience. With that said, having creative visuals that can catch your target customers’ attention.
  5. Content marketing. Just like how important it is to create visuals that would really catch your audience’s attention, the content’s caption is also very important, especially how you can effectively strategize your marketing plan.
  6. Engaging with your audience. This is one of the most time-consuming tasks when it comes to building your online presence. You have to engage with your audience. Reply to comments and messages, provide value and share your knowledge in the community that you are in. If you have a social media manager, they can take this off your plate so you’ll have more time to focus on other things!
  7. Creating a marketing plan that fits your business. This is also one of the best things that they can help you with. You need a marketing plan that suits your business needs to effectively achieve the goals of your business. Social media managers have the knowledge to plan, strategize, and implement marketing strategies. 
birds eye view of buildings under construction
Construction Progress Flight

Hiring a social media manager will really help you save your time and connect with your target customers to increase your brand’s visibility and build your brand reputation. If you don’t have the time to build your online presence, then hiring a social media manager will be the best choice for you!

I hope that this article helped you in making a decision if you need a social media manager for your business. 

Looking back on 2022

2022 was a year for growth, trials, challenges, successes and more! We are so thankful for all of our clients that have allowed us to continue to grow throughout the year. While this year was a memorable one we are excited for the opportunity that 2023 presents us, cheers to making our business focused on growing yours!

Drones Bringing Higher Yields to the Table

It used to be that agriculture involved quite a bit of guesswork: What would the weather patterns be? What kind of crop yield could be expected? 

Over the years, farmers have found innovative ways to answer these questions as much as possible with new technologies. Agriculture drones are the next step in this process. Agriculture drones can be used to do anything from precision agriculture, to efficiently dispersing weed control or fertilizers, to optimizing field management. The results include reduced operation costs, improved crop quality, and an increased yield rate.

The rapidly changing world of agriculture

The farming operations of today look quite different than even a few decades ago. New technology has allowed the growers of today to optimize each part of their operations — from field spraying to grow cycles and crop health. 

A big part of that transformation can be attributed to drones and other types of unmanned aerial vehicles (UAV). With an agriculture drone, farmers get in-depth data analysis and mission planning as well as new tools capable of handling physical work.

Whether you’re an independent farmer or a leader of a larger organization, drone technology can help you beat your harvest goals and yield more crops with fewer resources. Two of the main ways that the right UAV and payload can help are efficient crop spraying and field mapping. 

T10 SprayingThe Agras T10

Spraying a field with a UAV

The Agras line of spraying drones from DJI can help precisely deliver the following: 

  • Fertilizer
  • Herbicide
  • Fungicide
  • Pesticide
  • Seeds
  • Desiccants

The efficient application of the above is a persistent challenge for any grower. If you spray too much concentrated in one place, you run up extra costs and potentially decrease the quality of your produce. Too low a concentration, however, and you leave your crops vulnerable to being overgrown with weeds, malnourished, or eaten by insects and other predators — potentially decreasing the yield rate.

However, the right farming drones and spraying payloads can distribute chemicals evenly and efficiently. 

The results? Improved crop quality and a higher yield rate without intense manual labor. DJI drones can be used on nearly any kind of crop, including rice, wheat, corn, citrus trees, cotton, and much more. 

T10 overhead

In addition to covering more land at a lower price, drone spraying can offer major environmental benefits. Drones can more efficiently distribute pesticides so that you use less for the same overall effect. UAV seeding can also help maximize the efficient use of your land. With climate change and development expected to eat into the total amount of land globally available for farming, effective land use will be key to maintaining successful results in the years ahead. 

Using drones to gather data for precision agriculture

Smart spraying and seeding aren’t the only ways to increase overall agricultural efficiency, cut costs, or increase yields. Drones can also be used to map out an area and create new insights — taking the guesswork out of much of the growing process. 

P4M OutdoorThe P4 Multispectral

One of the keys to all of this is remote sensing technology, which picks up radiation on the ground and can track everything from physical characteristics to the amount of heat an area is generating. The best agriculture mapping drones take this concept further with what’s called multispectral imaging. This means that they can capture light sensors both visible and invisible within a set range. Two key types of maps that can be created with this kind of agricultural drone include:

  • RGB maps: A birds-eye view but even better, even a basic Red Green Blue (RGB) map can offer fresh information. These maps allow you to see exactly how much land you have to grow on to the centimeter and assist with crop monitoring over an extended period of time, helping you adjust from season to season.
  • NDVI maps: Normalized Difference Vegetation Index (NDVI) takes the insights of an RGB map one step further. The map shows the amount of infrared light reflected in an area, which is an indicator of malnourishment and drought. According to Go Intelligence, this kind of data collection can be used to spot problem crops as much as two weeks before physical signs emerge, making it an invaluable tool for farmers trying to accurately predict their yield rate. 
RGB vs NDVI

For more information on how drone data can transform the way you grow, read our eBook “Multispectral Imaging Drones for Agriculture: Crop Health Data at Your Disposal.

Multispectral Imaging Drone eBook

The right agriculture drones and payloads

When you’re looking for the best in agricultural technology, you want the drones and payloads of DJI. Our solutions are designed with the needs of growers in mind. DJI drones have sprayed over 350,000 square kilometers to date, and that’s just based on data that was manually uploaded by users. 

Our top agricultural drones include:

The Agras T30 (or T20 or T10)T30 Render

The newest in a line of successful Agras drones, the Agras T30 is your ideal solution for spraying larger fields thanks to its 40kg capacity, a flow rate of up to 50 kg per minute, a spreading width of up to 7 meters, and an hourly spreading capacity of 1 ton for urea. This translates to the ability to cover up to 40 acres per hour.  

The mighty T30, however, isn’t the only drone Agras drone to choose from. The Agras T10 and Agras T20 are each designed to offer the same crop spraying capabilities but are more ideal for smaller and mid-size fields. 

Phantom 4 RTK

P4 RTK RenderWhile the Agras line was designed with field spraying in mind, the Phantom 4 RTK is the perfect tool for field mapping. This drone can help to generate precise maps thanks to an RTK module that is integrated directly into the drone. The new TimeSync system continually aligns the flight controller, camera, and RTK module for fixed positioning data you can trust. This drone is the perfect complement to any surveying job, from the farm to the construction site. 

P4 Multispectral

P4M Render

Designed with the agriculture sector in mind, the P4 Multispectral blends perfectly into your workflows. Use this tool takes advantage of multispectral imaging to gain immediate insights into your plants’ health. Features include an integrated spectral sunlight sensor and an RTK Module that allows for accuracy down to the centimeter.

Spot Spraying With Drones: Using Technology to Cut Herbicide Use in Half

Cropland weed management is a global challenge. Weed pressure in the field decreases crop yield as a result of resource competition. To combat weeds and protect their crops, farmers are increasingly adopting herbicides in farm management. However, overuse of herbicides not only increases farmers’ operational costs but also undermines the health of the ecosystem. Many countries have set a goal to reduce agricultural chemical usage. The European Green Deal aims to decrease agricultural chemical usage by 50% by the year 2030. Drone and Aerial Software Developer DJI recently proved that precision agriculture and drone technology might help to achieve these goals by implementing multispectral scouting and precise spraying with drones.

Agriculture drone、Pesticide sprayer、Unmanned aircraft、Use of drones in agriculture、 Crop spraying、Agricultural technology

Cirsium arvense

Cirsium arvense is a widespread weed across many continents, including Europe. It competes with crop plants for soil resources and releases chemical toxins poisonous to other plants, causing severe yield loss. It can spread from seeds and from modified, underground stems, making land tilling and plowing ineffective in controlling Cirsium arvense spread. Herbicide spraying is the most commonly used management method. Traditionally, in autumn or spring, before or after seeding, farmers use a tractor to spray the entire field, 300L/ha, of an herbicide solution containing 5L of glyphosate.

The Mission

Noticing that Cirsium arvense often presents in only some portions of the field rather than the entire field, DJI partner, PlantaDrone, from Hungary, decided to adopt a spot spraying solution using drones to try to decrease chemical usage.

First, they flew a DJI P4 Multispectral drone over an 18-hectare cereal field to collect multispectral images and then used DJI Terra to process and generate an NDVI (Normalized Difference Vegetation Index) map from these images. Given that this was before seeding and no other crop plants were present in the field, NDVI effectively located Cirsium arvense patches in the field (the green patches shown in the picture below).

Agriculture drone、Pesticide sprayer、Unmanned aircraft、Use of drones in agriculture、 Crop spraying、Agricultural technology
NDVI map of cropland field with Cirsium arvense distribution

Based on the NDVI map, they generated a prescription map. Three different dosages of glyphosate solution were sprayed, depending on the infection density of the weed spots (weak, moderate, and strong infection). An 8L/ha solution was sprayed on the weakly infected areas (0≤0.1), 10L/ha on the moderately infected areas (0.1≥0.2) (E. SZALMA (2021). Areas with NDVI≤0 were not sprayed. In every 10L of the solution, there is 3.5L of glyphosate (35% concentration).

Agriculture drone、Pesticide sprayer、Unmanned aircraft、Use of drones in agriculture、 Crop spraying、Agricultural technology
Prescription map and flight routes

This prescription mission was then sent from Terra to the DJI Agras drone for spot spraying.

Agriculture drone、Pesticide sprayer、Unmanned aircraft、Use of drones in agriculture、 Crop spraying、Agricultural technology
Spot spraying mission with Agras drone

Results

The drone used 83L of the solution, containing 29L of glyphosate. Compared with a blanket application with a tractor, which would use a total of 90L, 67.78% of chemicals were saved, meaning a savings of 14.57 EUR per hectare for farmers (E. SZALMA (2021).

Application MethodTotal Glyphosate UsageTotal CostTotal SavingTotal Saving Per Hectare
Blanket application with tractor90L387 EUR 00
Spot spraying with drone29L124.7 EUR262.3 EUR14.57 EUR

After successfully helping farmers to reduce glyphosate usage and chemical costs through spot spraying, Elemér Szalma, Engineer from PlantaDrone, believes that drone technology will be significant for the EU’s Green Deal. “If we want to achieve the agricultural chemical decrease goals of the EU’s Green Deal by the year 2030, our best chances are zone/spot spraying/spreading, and Variable Rate Application.”

FlyDragon Aviation co ltd developed an AI drone for oil palm tree spot spraying.

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The Ultimate Guide to Video Content Marketing for Increased Engagement

video content marketing
organic traffic

Video marketing strategy is not what it used to be a few years ago.

Today, it has gone to become a lot more serious, and much more effective, especially for businesses that have already managed to build an audience.

A large number of small businesses are taking advantage of this marketing tactic to stand out from the competition in order to achieve their goals.

Why video? Because it works. And it will keep working.

video content marketing

Look around and you’ll find that various types of video content are being consumed like never before.

YouTube, although is really categorized as a social network and video hosting site, has turned into the second biggest search engine in the world.

That’s right, not Bing or Yahoo, but YouTube is where people are searching right after Google for everything.

Recipes, explainer videos, product demos, how-to videos – you name it, they’re searching for it.

Here are some more video stats to convince you about the power video holds on the web:

  • 82% of Twitter users consume video content on the microblogging site.
  • 92% of mobile video viewers like to share them with other people.
  • 87% of Internet marketers leverage video content to meet their business goals.

This simply means that as a business you cannot and should not take video content marketing for granted.

With time most of your competition will be leveraging video, which means it should be a part of your core marketing strategy now.

The value of video should not be underestimated if you want to taste real success with your content marketing efforts.

Storytelling Via Video

Before we delve into how you can use video content marketing, it’s important to first understand what actually makes video click.

While there are a number of reasons that come to mind, the biggest one is that videos allow you to tell stories.

Stories that you can use to connect to your target audience.

Stories that you as a marketer can leverage to create powerful impressions and long-lasting relationships. Stories that simply deliver.

Yes, a video has the potential to help your prospects and customers understand your business and create a ground for future promotions.

But it’s also an amazing way to spread your ideas with meaningful stories. And that’s what makes it so exciting.

You, as a consumer, which will you most likely engage to? A product video that sounds like a sales pitch or a narrative that tells you the value of the product?

Consumers now are more connected to a brand if they feel like their lives will change once they use it. Connect with them emotionally, that’s the key.

Also, you can use videos to experiment with new and brave content to touch the emotional side of your target audience.

Because videos are a mixture of visuals, motion, and sounds, they allow you to create deep and more meaningful connections with people — while positioning your brand in the best possible way.

video content marketing

However, in order to make the most out of video and find success with it, you as a business should understand and know how to use it the right way.

Until and unless you realize the true power of creating quality videos and take the right steps to leverage it, you won’t see the kind of results you want to see.

What Exactly Is Video Content Marketing?

Video content marketing, or video marketing, is a method of digital marketing that utilizes video content in order to engage viewers and promote your brand.

Content marketing in its purest form is nothing but the production and online distribution of content that is educational slash informative in nature.

The goal of this content is to convert online content consumers into prospects/customers. And also to provide enough information to current customers and convince them to become repeat buyers.

video content marketing


Content marketing is used across various channels, with the help of different types of content.

This means it is not limited to text, and video is a big part of it.

Since video is a strong and effective way to spread your marketing message, it can take your content marketing efforts to the next level.

But once again, this depends on how well you execute your video content marketing campaign. And what you want to achieve from it.

5 Reasons Why Your Business Needs Video Content Marketing

By now, you should know what video content marketing exactly is and how it’s growing rapidly.

It’s a tactic that your business needs to incorporate in order to reach more potential customers and get a higher return from your online marketing efforts.

video content marketing


Let’s now look into a few strong reasons as to why you should invest in video content marketing and make it a part of your core business digital marketing strategy.

  1. More Conversions
  2. Better Emotional Connection
  3. Higher Accessibility
  4. Stronger Engagement Levels
  5. Easier SEO Results

1. More Conversions

When it comes to running a digital marketing campaign, the ultimate metric that matters is the conversion rate.

Because if you’re not converting your prospects into leads or customers, your business isn’t growing, it’s as simple as that.

By leveraging video marketing, you’ll be able to get more people to sign up for your newsletter or buy your new product.

When compared to other types of content, video content can give your prospects the needed clarity to make the final decision.

It gives you a certain edge over the competition and since the high-quality video isn’t as easy to produce, it can take a while before others catch up with you.

video marketing conversion rates

A recent research conducted shows that 71% of marketers have found video content more conversion-friendly. When done right, it can easily help you get better results with minimal effort.

2. Better Emotional Connection

If you look around the social media landscape, you’ll find that videos are being shared the most in comparison to other content types.

While there are many reasons as to why people like sharing videos, one of the strongest “why” is that people connect to the right video content on an emotional level.

By creating videos that appeal to the emotions of your target audience, you not only give them a reason to consume your content but also spread it across their own network.

video content marketing

For example, if you look at a traditional blog post, you won’t find the emotional cues that come with video content.

Right from the tone of voice to the sound effects/music being used, everything can have a positive impact on the viewer.

Which ultimately makes your content stand out from the rest and also memorable.

When interested people watch your video that evokes their strongest emotions (happiness, awe, anger, etc.), it may not push them towards taking action immediately.

However, it will help them make a buying decision later on when they see more such content from you.

So whether you are in the B2B or the B2C market, impressing the emotions of your audience with video marketing, can and will help you bring in more business.

3. Higher Accessibility

Let’s face it, video production is no longer the difficult task it used to be a few years ago.

You no longer need to spend a ton of time on creating a video or have a huge budget to achieve studio-level quality.

Yes, we’re talking about video content that only the big guys were able to produce before.

video content marketing

Thanks to the advancement in technology and with new/innovative tools available, creating and launching your own video has become much more affordable.

In fact, it will keep getting easier in the coming years as more and more businesses jump into producing their own videos and starting their own channels.

4. Stronger Engagement Levels

Many studies have proven that visual content works great when it comes to engaging your target audience.

People today like to consume content that is visually appealing and engrossing. Now, this isn’t limited to pictures or photographs.

Video content is proven to be a big part of the “visual content” movement.

video marketing stats

With more and more people watching video content on social media sites such as YouTube, Facebook, and Twitter, you can see firsthand how video is helping generate strong engagement from target users.

When you create and share video content with your social followers, you have a 10X chance of them engaging with your video, which often translates to more shares and comments.

However, do keep in mind that the quality of video content marketing matters to a huge extent and has a direct impact on the kind of results you are able to generate.5. Easier SEO Results

Does video marketing have an impact on SEO?

Can videos actually help you rank higher in the search engines for keywords that are hard to rank for? The answer is yes, given that you’re doing it right.

There is little doubt that Google and other major search engines like Bing love video content and won’t hesitate to rank it higher than traditional articles.

According to a study done by Comscore, by adding video content to your site, you have a 53% higher chance to end up on the first page of the SERPs.

This just goes on to show that quality video content can make a big difference to not only your conversion rate but also the organic search traffic you generate.

Understanding The Video Content Marketing Funnel

Using video for marketing becomes much more effective when you take a prospect through a well-defined content marketing funnel.

funnel

By implementing video, you will be able to generate more sales with your content strategy.

It doesn’t matter what type of video content you use, with the help of a proper video content marketing funnel, you can:

  • Create more awareness among your target audience about your product or service while creating a positive impression on them.This is the first and the most important stage of content marketing because, without awareness, it’s impossible to gain trust.
  • Focus on the problem and the solution you offer, clearly explaining the benefits of using your product and educating your audience.
    This is the second stage where you help your prospective buyers understand how exactly your product/service can help them.
  • Stand out from the competition and make it easy for prospects to reach a buying decision and do business with you.
    This is the final stage of the funnel where you can expect to actually close the sale.

In order to make the most of your content marketing funnel, it’s important that you use the right type of content to take potential buyers through it.

When you use video content, your funnel not only becomes stronger but you also end up getting a higher return on investment.

Right from building brand loyalty to increasing your conversion rate, you’ll find that video is the perfect medium to get more of everything.

7 Simple Tips For Efficient Video Content Marketing

If you want your video content marketing to deliver results, then you need to take a calculated approach to it.

You can’t just blindly play the video marketing game and expect to see returns.

Here are seven proven tips to help you make the most out of your video content marketing efforts.

  1. Grab their Attention Quick
  2. Deliver Real Value
  3. Go Beyond YouTube
  4. Stay Consistent in Your Approach
  5. Don’t Ignore the Quality Aspect
  6. Optimize for Silence
  7. Add a Call to Action

Tip #1: Grab their Attention Quick

Internet users are not as patient as they used to be. Today, it’s all about finding the best piece of content.

So don’t be surprised if people jump your video to look for another one if they don’t find it enticing enough.

how much video is typically watched

The solution is to hook your viewers without wasting their time and delivering on your promise.

You only have a few seconds to impress them (less than 10 to be precise).

So have an interesting, relevant start to the video, and don’t wait too long to reach the meat.

Whether your video is long or short, give your viewers a reason to watch it without skipping it.

Tip #2: Deliver Real Value

Powerful video marketing is all about giving immense value to the viewer in whatever form you choose.

Although it really doesn’t matter if it’s only a short video or a long one. Your content strategy should focus on adding value to the lives of your target audience.

How you provide this value is subjective. Because what’s valuable for your audience may not be that valuable for a different type of audience.

quality video marketing

So for instance, if you find that you can give value by creating and publishing entertaining yet informative video content, do that.

Or if you want to choose an even simpler route by creating videos offering specific (niche or industry-related) knowledge, even that’s fine.

Keep in mind that any video that you produce must be watchable and enjoyable. Because if it’s a drag, then it’s not valuable.

So be interesting. Stay relevant. Seek engagement.

Tip #3: Go Beyond YouTube

While there is no doubt that your video content marketing plan cannot be complete without YouTube, it’s not enough.

In other words, there are many other valuable video-sharing channels/platforms that you can tap into besides YouTube.

Platforms such as Vimeo, SnapChat, and using social channels’ features like Facebook live videos and Instagram Stories.

Your aim is to reach out to your target audience in the best possible way, and that can’t happen if you only focus on YouTube.

video marketing platforms

The most obvious reason why you need to consider other platforms is because of the potential to connect with a varied audience.

For instance, the kind of people you can reach with your videos on Facebook is not the same as YouTube.

Because Facebook users discover video content in a different way. Also, different platforms have people from various age groups using them.

This is why it makes sense to leverage as many video platforms as you can.

However, allocate the majority of your time to a platform where your target audience is most likely to be found.

Tip #4: Stay Consistent in Your Approach

Consistency plays a big role in making your video stand out from the competition.

Why? Because videos are visual, which means you’re not limited in how you present the content.

With every video you create, you can help your viewers resonate with your message by being consistent.

Your brand’s personality, look, and design matter to a great extent in keeping consistency high.

For example, if you are creating videos with people in them, then keep using the same cast so that your viewers see faces they’re already familiar with.

Similarly, if your videos only have a voice-over, see to it that the colors and the design in the video you use to stay consistent.

You may also want to plan your video content well in advance (create a video content calendar) to make sure you’re consistent with timing as well.

video content marketing

However, when it comes to video platforms, your videos need to be customized for each. The one size/look fits all approach doesn’t work here.

If you’re posting a video on Instagram, then it helps to create videos that look more natural, unedited, or spontaneous.

But on YouTube and Facebook, people expect a professional feel, so that’s what you give them.

Tip #5: Don’t Ignore the Quality Aspect

Just because you’re creating and uploading videos on YouTube or Facebook doesn’t mean that you should forget about quality.

In fact, keeping up with quality is extremely important on these social media sites because they’re moderated by real communities.

Users won’t think twice before giving your videos a thumbs down if they don’t see the quality.

video content marketing

So say no to low-definition video and hello to HD video content that people like to view and share with others.

As video platforms improve in quality and service, they expect to give their users a better experience.

Which will only happen if you stop testing the patience of your viewers with bad videos.

Remember, quality over quantity is the number one rule of creating amazing video content.

Tip #6: Optimize for Silence

Besides YouTube, other social media platforms such as Facebook, Twitter, and Instagram tend to auto-play videos without sound.

The user may or may not choose to watch the video with sound.

But in a HubSpot study, the stats show that up to 85% of videos viewed on Facebook are watched with volume down to zero.

video content marketing

The simple reason for the “silence revolution” in the online video world (especially on social media) is that people are increasingly watching videos- whether an organic video post or video ad, on their mobile devices.

Since the social experience is largely silent, especially with people around, it’s no wonder that many users prefer to view videos with the sound turned off.

So how do you impress users when they are only watching and not listening?

By creating attractive yet relevant visuals that make the video feel engrossing.

If there’s a dialogue in your video, then add English subtitles. In short, have sound in your video but also optimize for silence.

Tip #7: Add a Call to Action

What’s the use of video content marketing if there’s no proper call to action in place?

Businesswise, if you’re investing in video marketing, then you need measurable results.

Having a clear CTA makes real business sense and it should not be ignored.

Call to action in videos needs to be complicated.

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Simply prompting viewers to visit your website and landing page or subscribing to your newsletter at the end of the video is usually enough.

But if you want to go a step further, you may have a call to action come upright in the middle of the video when the viewer is deeply engrossed in the video.

video content marketing

However, stuffing your videos with multiple calls to action is a strict no-no.

The last thing you want is to come off as salesy or pushy to your viewers. Because annoyed viewers will move away from the video and avoid sharing it with others.

4 Quick Video Content Marketing Ideas You Can Use Today

Coming up with creative video content ideas can seem daunting but it’s not impossible, especially with tons of marketing tools available to help you with this.

That’s why what you do with video largely depends on your goals, so if you’re clear about them it shouldn’t be difficult.

Here are a few ideas that you can use in your business, depending on your marketing goals.

  1. Share your company’s or business’s value using videos which could be anything from repurposed blog posts to staff testimonials.
    The idea is to create video content that makes your brand stand out from the crowd.Remember, the more your audience sees your brand as unique and trustworthy, the better it is.
  2. Deliver company news and make important announcements with the help of videos that can be shared through your social media channels.
    Added a new feature to your product? Use a video explaining the benefits.Have a special event coming up? Create a video detailing the ins and outs of it, and how viewers can become a part of it.Running a special promotion? Run a video Facebook ad and share it with your target audience.
  3. Provide a product demo so that people who don’t want to read can see your product working.
    When your prospective customers see your product in a running condition, it positions you as a trusted brand.Show your audience what your product is about so that it sells itself.Make the video demo powerful enough to remove any doubts from your prospective customer’s minds.You can also create or add short customer testimonial video clips to add to your product demo video.
  4. Show that your brand or business is a thought leader by creating videos about your industry and about evergreen topics related to your subject matter expertise.
    Help your audience understand the difficult areas of your market.Make their lives easier with your videos and in return they will give you more business.

Regardless of the type of business you run, video content marketing can and will help you grow.

However, if you find creating and marketing with videos intimidating, you can contact us and we will be glad to help you execute your campaign

Benefits of Drones in Agriculture: Ways Drones Are Saving Time and Money for Farmers

With the advancement of technology, drones have evolved and are being used in various fields, including agriculture. Many companies are coming up with drone solutions to help farmers in their daily activities. For example, if you have a large farm and want to spray crops, it is much more effective to use drones for this purpose. Drones can also be used for accurate seeds, which no other technology can do so easily. This blog will look at the benefits of drones in agriculture.

Table of Contents

When were Drones First Used in Agriculture?

The history of drones in agriculture is longer than we can think. Can you imagine that about 100 years ago, this type of drone was first introduced in the USA? At that time, USDA and the US Army used drone technology in Dayton, Ohio. 

After that, agricultural drone technology development was envious. Again in 1939, Royal New Zealand Air Force applied drones to spray seeds and mix fertilizer. From then, drone solutions started their way to the present time, and now the benefits drones are giving to the farmers are a tremendous help. 

The future of drones in the most significant industry like farming of the world will bring a revolution. Now commercial drone usage has started, and drone construction also increases.

Benefits of Drones in Agriculture

Different types of drones come into the market. Among them, agricultural drones are unique for many reasons. It has several benefits. They are saving money, reducing labor, increasing production, using fewer chemicals and pesticides, maintaining proper input for land, and many more. 

All of them are not strong enough and not worth mentioning here. That’s why I find some unique but most important benefits of agricultural drones. Let’s have a look at them.

Benefits of Drones in Agriculture

Drones for Agriculture Mapping

Agriculture mapping is also known as surveying the crop field. In the traditional methods, a person had to inspect all the land by himself, but after the evolution of drone software, it can take hundreds and thousands of photos and map your entire field within a concise time. 

These aerial vehicles can take photos from the top to help you know the actual condition of crop health of your entire field in a very short time. Another benefit of drone technology mapping is measuring the input ingredients ratio. 

Some agriculture drone software is so advanced in its sensor and GPS that it can make its flight pattern to ensure proper mapping. Sometimes this unmanned aircraft can provide real-time plant health reports to you. It is one of the key benefits of drone technology to increase agricultural productivity.

Drones for Precision Agriculture

Another major benefit that drones give to the agriculture industry is precision farming. This term is becoming increasingly popular day by day and becoming more in discussion while ‘Drones In Agriculture’ is the topic. But most of us don’t know what precision agriculture is. Precision agriculture is also known as precision farming.

It means a way of crop management or crop monitoring where crop inputs like water and fertilizer give on time and increase farm productivity. Besides these chemical applications, the precision application is also done by drones. It will help the farmer to grow healthy plants in his field and increase crop production. 

Drone applications have some features that can manage autonomous flight, flight time, flight parameters, multispectral sensors, take accurate, real-time info, and many more to help precision agriculture.

Crop Surveillance

Drones for Precision Agriculture

In the agriculture industry, there are so many things to do in the field. All these are not possible by man to do physical visits without the help of others. But now, it is hard to find the perfect person to inspect croplands. 

In this case, the development of agricultural drone types has helped a lot in crop surveillance. The modern drone software features have improved drone navigation, flight time, and many more things.These custom-made drone Software make drone capabilities more surveillance friendly. 

Now drones can do many things like checking the health of plants, crop damage, crop health monitoring, crop diseases, plant conditions, and many more. These features make farm management decisions easy for the farmer. The drone will help you observe all your land very closely with its strong sensor and camera, and you will take steps based on the situation. 

This robotic device can also work with cattle behavior patterns. By doing this, It is also going to make the cattle surveillance job easy and bring a revolution in this sector too.

Crop Condition Report Making

Another major benefit of agricultural drones is their report-making capability. The updated drones have a mighty sensor in them. These sensors can scan the land and also the plant health to bring insightful info to the farmer. 

This info can make a complete report to give complete knowledge of plant physiology. After a certain period, this drone type will make accurate, nearly real-time info about all essential things for the irrigation system. 

These unmanned aircraft can do image processing work like professional image processing software to arrange the crop condition report into a more easy-to-read format or readable format. The aerial surveying by these devices makes a visual prototype report to agricultural producers. 

These things reduce the human workforce and manual labor in the agricultural field. By reducing manual labor, it is giving some economic benefits to agricultural producers.

Drones for Seed Planting

The outdated planting techniques of seed was a result of production inefficiencies. But new-generation technologies like drones make agriculture smart and bring environmental benefits to us. The flight management software makes the drone flight time and pattern accurate. As a result, it becomes very easy to plant seeds of our future crops and get more benefits. 

The way a drone can plant seeds is almost impossible for a human to do. An accurate seed plantation is much more important than any other thing in farming. Nowadays, agricultural consumption has increased by a few times, but the production is not so high. For this reason, we need to find a human alternative for farms, and drones can be that alternative.

Drones in Agriculture Facts

The facts about the agricultural drones mean some different but unique information about it. These facts related to agricultural drones can change your present concept about it. Here I present some of the points for you to make your knowledge update. 

  • The price of drones in agriculture is not as high as we think. Though they are very much productive and helping technology in this sector, and the market for agriculture drones is increasing day by day, the costs of drones decrease by a huge amount. 
  • To some people, drones in agriculture look like a revolution, but some think it is a burden. They have a very narrow concept about this technology. But actually, the person core farm processes will think of it as a blessing after using.
  • You will not believe that agricultural drones can help you in the crop collection process when they ripen. However, this is not true for all types of crops. But it is accurate, and in the future, it will be more improved.
  • The best use of drones in Agriculture is spraying. Drones for agriculture spraying are thought to be the best feature of this device. It goes under a careful preparation process before doing actual spray. 

Types of Drones Used in Agriculture

There are several drones on the market. But all of them are not for irrigation. Some drones are unique in specific sectors. Agricultural drones are different from others. We think that we can categorize drones into three categories based on their features and mastery in various farming sections.

Mapping Master

they are mainly rotary drones. They have more than two copters. This feature makes it more expert in navigation systems. You can easily navigate this drone in any direction, better mapping your land and taking many images of your land. These images make a visual prototype for the farmer. It also can survey the land after any natural disaster. This type of drone takes less time and space to fly.

Spraying Master

They are fixed-winged drones. They have only one propeller to take off from the land and make a visit for almost 20 minutes. They are more battery-friendly drones. They take time and space to take off like an airplane runway.  With the long wings, they can spray a wide area of your land and can lift heavy weights. You can spray the exact amounts of chemicals needed for your crop.

Scanning Master

Drones with powerful scanners and cameras are very much needed for the best agricultural production. These types of drones can scan your land to give you in-depth knowledge about plant health. The cameras have been compelling to make field topography. All these things help proper application of chemicals field health checks.