Coffee and laptop with a web designer working on a laptop
The Insider’s Guide to Why SEO Matters

*Article from engaged digital

Looking for a way to transform your website, company, and profit margins?

It may sound like a dream, but it isn’t. Search Engine Optimization (SEO) is your answer to changing the game on your digital presence and staying competitive in the industry.

The good news is, you don’t have to get a degree in marketing to understand SEO or even to implement it. Businesses of all sizes are upping their SEO game and seeing immediate payoffs.

Read on to learn why SEO matters now in your digital strategy.

1. SEO Gives You Organic Traffic

This is the number one reason for why SEO matters today. When you optimize your website for search engines, you give your website the chance to rank highly in searches.

The higher your website appears on search results lists, the more likely you are to get clicks from interested users. This is organic traffic.

The best thing about organic traffic is that it is free! You need to put some time and effort in, but over time, the ROI is really good.  Organic traffic is a great channel for leads and conversions, as they find you due to searching for products or services your business offers.

2. Get Your Brand Noticed

As a business owner, you are likely seeking ways to get your brand noticed. SEO will let your website soar to the top of search results so that your brand can easily be recognized by a wide variety of users.

The more highly and consistently your website ranks, the greater the odds of your brand image sticking in the minds of consumers–and staying there. Top of mind awareness is something you should be striving for.

3. Increase Conversions

Because SEO gives you organic traffic and ‘free’ marketing, it is also a fantastic tool for increasing conversions. More leads mean more potential for conversions. The mere fact that people found your site because of a search increases the chance of a conversion.

Businesses are also able to rank highly because they are “trusted” by search engines. This means that they comply with SEO guidelines, have good, solid backlinks, contain quality content and are generally more credible.

4. Organize Your Website and Impress Users

For SEO to work effectively, you have to structure your website around certain keywords and subjects. This leads to carefully curated and fresh content.

Because of Google’s SEO guidelines, websites that use SEO professionally will have organized and distinct pages. This can lead to a more positive user experience overall.

5. Broaden Online Reach

Because so many consumers are comfortable relying on search engines to buy products, query information, and find jobs, you’ll be able to expand your audience from local to global with SEO.

The higher your ranking on a search results page (SERP) due to your SEO efforts, the more likely you are to appear on the radar of companies and searchers from across the globe.

The greater your online reach, the greater your potential to gain more conversions.

6. Maximize Social Media Efforts

Social media in and of itself can lead to increased sales for your business, with the right strategy in mind.

SEO can contribute to your social media presence. Sometimes users will be searching for recent rather than dated content. Social media posts will surface as fresh content that works collaboratively with Search Engine Optimization.

Why SEO Matters

Search Engine Optimization is becoming the leader in inbound and digital marketing. If you’re wondering why SEO matters, take a look at what it can do for your business.

SEO matters because it keeps your business competitive and enables you to get more (free) organic traffic to your website. It organizes your site effectively, increases conversion rates, and reaches more audiences.

All of this can lead to greater profit margins, a larger customer base, and an elevated brand image.

At Engaged Digital, we believe in the power of SEO. Let us help you today with your SEO so that you can take advantage of its amazing benefits, stay competitive as a company, and grow your business.

Why Agriculture Benefits With Drones

*Article from EasternPeak*

Drone best top applications in agriculture

The use of drones for precision agriculture is gaining momentum because of their capability to deliver the most up-to-date info fast and efficiently. The evolution of drone software and its overall affordability also account for the increased application of drones. Let’s now explore how drones can be used for agriculture, more specifically. 

Estimating soil condition

Smart farming is data-driven, enabling farmers to take action based on accurate information on soil conditions. Extracting this data had previously involved physical visits to the field and gathering metrics manually. Equipped with agriculture smart sensors, drones can collect and deliver this data – needless to say, they can also do it in a faster and more precise manner. 

Planting future crops

The soil gets prepared for planting and a drone shoots seeds in it, rather than using outdated planting techniques. Using drones for seed planting is relatively new, yet, some companies are experimenting with this approach.

For example, Agmaps (One of the software’s we use) is an Ohio based company that uses drone technology to gather various field data and provide field side reports.

Fighting infections and pests

Not only can agriculture drones inform farmers on soil conditions using thermal, multispectral and hyperspectral technology, they can also detect field areas inflicted by weeds, infections and pests. Based on this data, farmers can decide on the exact amounts of chemicals needed to fight infestations, and not only help reduce expenses, but also contribute to better field health. 

agriculture-drone-use-cases

Agriculture spraying

Smart farms also use drones for agriculture spraying, which helps limit human contact with fertilizers, pesticides and other harmful chemicals. Drones can handle this task faster and more efficiently than vehicles and airplanes; they are also a great alternative for farms that still use manual labor.

Drones are also irreplaceable when it comes to spot treatment. They can detect infected areas with sensors and cameras and work on them while leaving the healthy part of the field intact. This not only saves time and increases safety, but also helps reduce expenses.

Crop surveillance

Agricultural fields occupy large areas, and it’s often nearly impossible to estimate the overall state of crops. By using drones for agriculture mapping, farmers can stay updated on the health of plants in a particular area and indicate which field areas require attention.

To estimate the state of crops, drones inspect the field with infrared cameras and determine light absorption rates. Based on accurate, real-time info, farmers can take measures to improve the state of plants in any location.

Livestock monitoring

In livestock farming, drones can keep an eye on the cattle as it grazes on pastures, reducing the need for human workforce on horseback and trucks. Using thermal sensor technology, drones can find lost cattle, detect injured or sick animals, and calculate their exact numbers. Admittedly, drones are capable of doing a better cattle surveillance job than herding dogs. 

Why You Should Use Motion Graphics in your Marketing

*Article Orginally Posted by School of Motion*

The rise of visual media within content marketing
In the modern digital marketplace, content is king. If you want to attract the eyeballs and clicks needed to survive online, you have to produce something worth seeing, reading, and sharing. While a number of sites use click-bait or outright plagiarism to bring in potential customers, quality content always rises to top…and nothing adds more quality than solid motion design.

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Sure, we are a little biased in this case. We run an online school for motion designers, and we think all of these artists deserve a ton of paying work. That doesn’t mean we aren’t right. Modern online content can always benefit with the addition of motion design graphics. Whether you’re dropping an informative GIF or a full-on animation, plugging in some MoGraph will set your site out ahead of the pack.

In this article, we’ll take a look at:

Why content marketing is here to stay
The rise in video content
Creating content for social media
Why motion graphics are an effective medium
Why motion graphics are cost-effective
How you can train your team and add motion to your tool kit
Content Marketing is Here to Stay
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What is Content Marketing? Simply put, it’s most of the internet these days. Content marketing is a way for companies to reach out to their communities and potential customers through articles, videos, podcasts, and social media messaging. These can come in a number of forms, but the main idea is to provide some form of free information in exchange for the viewer’s attention.

Surprise! You’re reading some content right now. Okay, that wasn’t much of a surprise.

Content Marketing can be an article about “10 ways brighter smiles improve your work life” written by a toothpaste company, or a video showcasing all the unconventional uses of a blender. It’s entertaining with a pinch of educational, and it advertises a product without feeling like an advertisement. According to HubSpot, roughly 70% of companies are using content marketing to push their products and services.

With so much of the online world saturated with content marketing, it’s become harder and harder to stand out. Articles and social posts just won’t cut it…which is why more marketers are turning to video content.

The Rise of Video Content in Marketing

As more and more companies flooded the internet with listicles and click-bait, marketers turned to video content to grab viewers’ attention. If you’ve watched YouTube for more than ten minutes, you’ve noticed the new ads. They can range from the high-end (professional videos with actors and effects and 1-7 cute dogs) to the cringe-inducing (hiring D-list TikTok stars to pretend to be wowed by a mobile game/Tinder competitor).

Regardless of the quality, these video ads are likely still more effective than even the best article. Why?

“In the world of digital marketing, video reigns supreme.”
Larry Mutenda, Anthill Magazine, May 2020

Pinpoint Mapping
The Use of Drones in Agriculture Today

*Article share from DJI Enterprise*

How agriculture drones are changing how farmers work
By DJI Enterprise

It used to be that agriculture involved quite a bit of guesswork: What would the weather patterns be? What kind of crop yield could be expected?

Over the years, farmers have found innovative ways to answer these questions as much as possible with new technologies. Agriculture drones are the next step in this process. Agriculture drones can be used to do anything from precision agriculture, to efficiently dispersing weed control or fertilizers, to optimizing field management. The results include reduced operation costs, improved crop quality, and increased yield rate.

The rapidly changing world of agriculture
The farming operations of today look quite different than even a few decades ago. New technology has allowed the growers of today to optimize each part of their operations — from field spraying to grow cycles and crop health.

A big part of that transformation can be attributed to drones and other types of unmanned aerial vehicles (UAV). With an agriculture drone, farmers get in-depth data analysis and mission planning as well as new tools capable of handling physical work.

Whether you’re an independent farmer or a leader of a larger organization, drone technology can help you beat your harvest goals and yield more crops with fewer resources. Two of the main ways that the right UAV and payload can help are efficient crop spraying and field mapping.

We utilize software such as: AgMaps and Drone Deploy*

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The Story Of 19th Designs LLC

What started as just a small list of freelance clients in 2019, has grown into what is now 19th Designs LLC. With of over 25 clients located throughout the United States and serving varying industries, 19th Designs is becoming a reputable name in the UAV and Creative Media Industries. With the ability to soon click and order a service, we make the process of hiring us an efficient process. 19th Designs is based in Sandusky, Ohio but holds no geological boundaries to allow us to assist varying companies and industries across the globe. Remember at 19th Designs #theskyisntthelimit

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