Benefits of Drones in Agriculture: Ways Drones Are Saving Time and Money for Farmers

With the advancement of technology, drones have evolved and are being used in various fields, including agriculture. Many companies are coming up with drone solutions to help farmers in their daily activities. For example, if you have a large farm and want to spray crops, it is much more effective to use drones for this purpose. Drones can also be used for accurate seeds, which no other technology can do so easily. This blog will look at the benefits of drones in agriculture.

Table of Contents

When were Drones First Used in Agriculture?

The history of drones in agriculture is longer than we can think. Can you imagine that about 100 years ago, this type of drone was first introduced in the USA? At that time, USDA and the US Army used drone technology in Dayton, Ohio. 

After that, agricultural drone technology development was envious. Again in 1939, Royal New Zealand Air Force applied drones to spray seeds and mix fertilizer. From then, drone solutions started their way to the present time, and now the benefits drones are giving to the farmers are a tremendous help. 

The future of drones in the most significant industry like farming of the world will bring a revolution. Now commercial drone usage has started, and drone construction also increases.

Benefits of Drones in Agriculture

Different types of drones come into the market. Among them, agricultural drones are unique for many reasons. It has several benefits. They are saving money, reducing labor, increasing production, using fewer chemicals and pesticides, maintaining proper input for land, and many more. 

All of them are not strong enough and not worth mentioning here. That’s why I find some unique but most important benefits of agricultural drones. Let’s have a look at them.

Benefits of Drones in Agriculture

Drones for Agriculture Mapping

Agriculture mapping is also known as surveying the crop field. In the traditional methods, a person had to inspect all the land by himself, but after the evolution of drone software, it can take hundreds and thousands of photos and map your entire field within a concise time. 

These aerial vehicles can take photos from the top to help you know the actual condition of crop health of your entire field in a very short time. Another benefit of drone technology mapping is measuring the input ingredients ratio. 

Some agriculture drone software is so advanced in its sensor and GPS that it can make its flight pattern to ensure proper mapping. Sometimes this unmanned aircraft can provide real-time plant health reports to you. It is one of the key benefits of drone technology to increase agricultural productivity.

Drones for Precision Agriculture

Another major benefit that drones give to the agriculture industry is precision farming. This term is becoming increasingly popular day by day and becoming more in discussion while ‘Drones In Agriculture’ is the topic. But most of us don’t know what precision agriculture is. Precision agriculture is also known as precision farming.

It means a way of crop management or crop monitoring where crop inputs like water and fertilizer give on time and increase farm productivity. Besides these chemical applications, the precision application is also done by drones. It will help the farmer to grow healthy plants in his field and increase crop production. 

Drone applications have some features that can manage autonomous flight, flight time, flight parameters, multispectral sensors, take accurate, real-time info, and many more to help precision agriculture.

Crop Surveillance

Drones for Precision Agriculture

In the agriculture industry, there are so many things to do in the field. All these are not possible by man to do physical visits without the help of others. But now, it is hard to find the perfect person to inspect croplands. 

In this case, the development of agricultural drone types has helped a lot in crop surveillance. The modern drone software features have improved drone navigation, flight time, and many more things.These custom-made drone Software make drone capabilities more surveillance friendly. 

Now drones can do many things like checking the health of plants, crop damage, crop health monitoring, crop diseases, plant conditions, and many more. These features make farm management decisions easy for the farmer. The drone will help you observe all your land very closely with its strong sensor and camera, and you will take steps based on the situation. 

This robotic device can also work with cattle behavior patterns. By doing this, It is also going to make the cattle surveillance job easy and bring a revolution in this sector too.

Crop Condition Report Making

Another major benefit of agricultural drones is their report-making capability. The updated drones have a mighty sensor in them. These sensors can scan the land and also the plant health to bring insightful info to the farmer. 

This info can make a complete report to give complete knowledge of plant physiology. After a certain period, this drone type will make accurate, nearly real-time info about all essential things for the irrigation system. 

These unmanned aircraft can do image processing work like professional image processing software to arrange the crop condition report into a more easy-to-read format or readable format. The aerial surveying by these devices makes a visual prototype report to agricultural producers. 

These things reduce the human workforce and manual labor in the agricultural field. By reducing manual labor, it is giving some economic benefits to agricultural producers.

Drones for Seed Planting

The outdated planting techniques of seed was a result of production inefficiencies. But new-generation technologies like drones make agriculture smart and bring environmental benefits to us. The flight management software makes the drone flight time and pattern accurate. As a result, it becomes very easy to plant seeds of our future crops and get more benefits. 

The way a drone can plant seeds is almost impossible for a human to do. An accurate seed plantation is much more important than any other thing in farming. Nowadays, agricultural consumption has increased by a few times, but the production is not so high. For this reason, we need to find a human alternative for farms, and drones can be that alternative.

Drones in Agriculture Facts

The facts about the agricultural drones mean some different but unique information about it. These facts related to agricultural drones can change your present concept about it. Here I present some of the points for you to make your knowledge update. 

  • The price of drones in agriculture is not as high as we think. Though they are very much productive and helping technology in this sector, and the market for agriculture drones is increasing day by day, the costs of drones decrease by a huge amount. 
  • To some people, drones in agriculture look like a revolution, but some think it is a burden. They have a very narrow concept about this technology. But actually, the person core farm processes will think of it as a blessing after using.
  • You will not believe that agricultural drones can help you in the crop collection process when they ripen. However, this is not true for all types of crops. But it is accurate, and in the future, it will be more improved.
  • The best use of drones in Agriculture is spraying. Drones for agriculture spraying are thought to be the best feature of this device. It goes under a careful preparation process before doing actual spray. 

Types of Drones Used in Agriculture

There are several drones on the market. But all of them are not for irrigation. Some drones are unique in specific sectors. Agricultural drones are different from others. We think that we can categorize drones into three categories based on their features and mastery in various farming sections.

Mapping Master

they are mainly rotary drones. They have more than two copters. This feature makes it more expert in navigation systems. You can easily navigate this drone in any direction, better mapping your land and taking many images of your land. These images make a visual prototype for the farmer. It also can survey the land after any natural disaster. This type of drone takes less time and space to fly.

Spraying Master

They are fixed-winged drones. They have only one propeller to take off from the land and make a visit for almost 20 minutes. They are more battery-friendly drones. They take time and space to take off like an airplane runway.  With the long wings, they can spray a wide area of your land and can lift heavy weights. You can spray the exact amounts of chemicals needed for your crop.

Scanning Master

Drones with powerful scanners and cameras are very much needed for the best agricultural production. These types of drones can scan your land to give you in-depth knowledge about plant health. The cameras have been compelling to make field topography. All these things help proper application of chemicals field health checks.

How Graphic Design Can Take Your Business to the Next Level

Graphic design. More than likely, your perception and meaning of what it is is different than the next.

What many don’t realize is that graphic design is everywhere. You couldn’t go anywhere or do anything without viewing some sort of graphic design.

Billboards. Brochures. A book cover. A website. A logo. I could go on for hours, but we don’t have that kind of time — right?! Instead, we need to be spending time improving our business to the best it can possibly get.

One of the most effective ways of taking your brand to the next level is through graphic design. By simply getting a professional logo and website designed, your company/business will earn credibility, trust, and recognition — instantly.

To elaborate, here’s some of the many ways graphic design can make a difference in your business.

Brand recognition

When you apply graphic design to all brand materials and collateral, you gain instant recognition. Maintaining consistency to have a cohesive look and feel can take your business to a new visual level.

With your set of design standards for your business in place, there’s no doubt that with good graphic design you’ll stand out from the rest.

Professionalism

Graphic design can easily be used to portray your business a certain way. Whether you want to be fun and quirky or professional and modern, through color selection, design style, and font choice — you dictate how you want to be seen through your design.

On the other hand, be sure you have a clear vision of who you are as a brand, so as not to portray yourself as something you’re not.

Well done graphic design should give credibility and professionalism to any brand, regardless of the style.

Cost effective

We all know budgets, it’s a part of doing business. However, don’t underestimate the power of investing in good graphic design.

Don’t think that you have to put up thousands for good graphic design though — bad graphic design can easily cost you a lot as well. Do your research first to ensure you make the right decision.

As many do have tight budgets, you might defer to those online DIY website builders and design templates. There is nothing wrong with this when you’re just starting out, but in order to scale your business and brand you’ve got to invest in it.

A well executed website is not just how it looks — there’s navigation, layout, functionality, usability, and so on. On your own, without the expertise, there’s no way you’d be able to carry this out properly.

Investing in graphic design is just that, an investment — but it’s not one you’ll regret. Save the time trying to do it yourself, and concentrate on building your business and growing revenue.

Communication

Graphic design many times is also referred to as visual communication. It’s the representation of your brand, that speaks to your audience and viewers.

A well thought out graphic design should be clear and concise. If someone looks at your logo, and says, “What is that?,” well, then, the designer didn’t do their job very well.

Deliver your message, on brand, and to the right audience. This is what good graphic design can do for you.

Boost sales

As a (biased) graphic designer myself, a business with really good graphic design intrigues me and I instantly become more interested in what they do.

Take for example Warby Parker. As a fellow spectacle wearer (glasses in layman’s terms), I was in search of a new pair a couple years ago and came across WP. Through their exquisite graphic design and easy to navigate website, they created one of the most enjoyable experiences for me as a customer. It was visually appealing, I was never lost, and I wanted to buy those glasses now. To make it even better, their glasses were of excellent quality, and affordable, so for that I’ll more than likely be a return customer.

Now let’s think of the opposite, I’ll use GlassesUSA. Same industry, same type of products. Initially going to their website it’s cluttered, there’s pop-ups, and completely overwhelming. Although their main navigation is fairly straightforward, their added navigation bars above and over-populated homepage make for a frazzled first impression.

Like the example above explains, good graphic design can easily influence your customers to buy from you (or not). It’s imperative you take the look of your brand seriously, otherwise how could you expect anyone else to?

The Role of Drones in Precision Agriculture

With the world supply at an all-time high and commodity prices at an all-time low as a result of increasing demands in food production and consumption, the modern farming industry is at a crossroads. There is a greater need than ever before for farmers and agronomists across the globe to improve resource management in response to tightening budgets, while the “farm to fork” movement has seen rising pressure for enhanced product traceability, as consumers become more interested in the origin of the goods they purchase and how they were grown.

Furthermore, climate change continues to create new layers of complexity for the agriculture industry in protecting the security of the supply chain. Rapidly evolving environmental conditions further exacerbate these challenges, and the latest figures show that the overall loss to agriculture across Europe from climate change could be as high as 16% by 2050. Indeed, optimizing sustainability credentials to minimize the impact on the health and well-being of the public and the planet will remain a priority, particularly as enhanced sustainability measures could also provide additional economic benefits by enabling agriculture professionals to focus their resources and efforts more effectively.

A landmark report published by the Intergovernmental Panel on Climate Change (IPCC) states that sustainable land management could be key to reversing the impact of climate change on land degradation – a significant consequence of human and agricultural activity and extreme weather conditions, in which the quality of land and soil is polluted or degraded. The report claims that this could provide “cost-effective, immediate and long-term benefits”.  With this in mind, it is crucial that farms change how they operate to not only mitigate the effects of climate change, but to protect themselves against economic loss.

The Rise of Precision Agriculture

To balance feeding the planet with reducing global emissions, ambitious plans have been put in place. The U.K.’s National Farmers’ Union (NFU), for example, has outlined its goal of making British agriculture carbon neutral by 2040, with the introduction of a range of measures to improve land management, increase farming efficiencies, and boost the wider bioeconomy. Although there is no single answer to the problem, the NFU has advocated working “smarter” to cut direct pollution from farming, by delivering the same value with fewer emissions.

Precision agriculture practices, which can help farmers make better informed decisions, have evolved significantly over recent years, with the global market now estimated to reach $43.4 billion by 2025. While drones, also known as unmanned aerial vehicles (UAVs), have not yet made it into the mainstream agriculture space, they are playing an increasingly important role in precision farming, helping agriculture professionals lead the way with sustainable farming practices, while also protecting and increasing profitability.

The use of global positioning system (GPS) technology, together with geographic information system (GIS) tools, form a large part of these precision agriculture practices allowing fine-scale monitoring and mapping of yield and crop parameter data within fields. These provide more intense and efficient cultivation methods, which can help farmers adjust fertilizer prescriptions or identify crop diseases before they become widespread. With more data at their fingertips, farmers can make decisions based on economic and environmental factors – for example, by optimizing fertilizer treatment and applying only the right amount at the right time, significant cost and environmental savings can be made.

The Adoption of Drones

The use of drones in the agriculture industry is steadily growing as part of an effective approach to sustainable agricultural management that allows agronomists, agricultural engineers, and farmers to help streamline their operations, using robust data analytics to gain effective insights into their crops. Crop monitoring, for example, is made easier by using drone data to accurately plan and make ongoing improvements, such as the use of ditches and evolving fertilizer applications. Products can be accurately traced from farm to fork using GPS locations for every point in the journey, rather than more traditional time and labor-intensive data collection.

UAVs are particularly useful for the careful monitoring of large areas of farmland, considering factors such as slope and elevation, for example, to identify the most suitable seeding prescriptions. The technology has also proven useful in gaining an extensive overview of plant emergence and population, as more accurate data can help with replanting decisions, as well as thinning and pruning activity and the improvement of crop models.

Crucially, the high-resolution nature of drone data can be used to assess the fertility of crops, allowing agricultural professionals to more accurately apply fertilizer, reduce wastage, and plan – and troubleshoot – irrigation systems. The technology can also be particularly effective following natural disasters, such as a flood, to help farmers to assess damage across terrains that may not be readily accessible on foot.

Taking Drones Further

The potential for UAVs in the improvement of sustainable agriculture is huge. Already the agriculture drone market is predicted to be worth US$32.4 billion – an indication that the industry is beginning to recognize the benefits over more traditional methods, such as ground mapping.

Given the extensive terrain that requires surveying, drones offer increased efficiency, allowing users to capture high-resolution imagery more quickly than alternative methods. Particularly in these volatile market conditions, estimating annual yield can help guide decision-making and manage expectations. In addition, UAVs are now seen as a safer option for mapping difficult areas, such as uneven or expansive fields, that can be hazardous for operators – particularly compared to terrestrial techniques, which must be carried out on-foot.

Where satellites and manned aircrafts have traditionally been used to monitor agriculture, UAVs are quickly becoming recognized as a more accurate and cost-effective replacement. Studies have shown that drone imagery provides a higher rate of accuracy and resolution – even on cloudy days. While using traditional terrestrial approaches to collect data in challenging weather conditions could potentially delay projects for days, accurate crop health assessments can be made throughout the year using UAVs.


The cameras on satellites and manned aircrafts have also historically been insufficient to map fields clearly, making it impossible to gain an exact picture of plants. In contrast, UAV technology provides users with an accurate picture of the different plant parts – even allowing the early identification of pests and diseases. Historically, processing these high-quality images took longer than ground mapping and satellite methods, however thanks to new software solutions, the processing time has been reduced to only a few minutes. This means it can be carried out while still in the field, allowing evidence-based decisions to be made immediately and data to be directly inputted into precision farming equipment, considerably speeding up the process.

Key Considerations

Once farmers have decided to employ drones in agricultural management, there are several factors to consider before investment. Rotary drones and fixed-wing drones are two types of UAVs that each bring distinct advantages. A rotary system, such as a quadcopter or multicopter, is ideal for mapping and inspecting small areas, thanks to its ability to take high resolution imagery at closer range, using mm per pixel. The take-off and landing area can also be very small, which suits more urban areas. In contrast, a fixed-wing drone is often more suitable and beneficial for agricultural applications, where mapped areas are usually large and take-off and landing space is not limited. Its endurance and high cruising speed allows a greater area of land to be mapped up to 2.6x faster, with an object resolution of cm/inch per pixel, and users also benefit from its ability to withstand high wind resistance – an important factor when mapping large areas of open land – as well as reduced labor costs.

In addition to the choice of device, agricultural professionals must also consider the benefits of using a third party to assist with flying the drones, or whether it is more beneficial to train a team in-house. Companies are increasingly opting to use drones in-house, due to the long-term cost benefits and potential return-on-investment. Advances in technology now means that UAVs can also be seamlessly integrated with existing farm management information systems (FMIS), to reduce time spent planning and in the field. Helping to streamline workflows further, partnerships between hardware and software manufacturers can also support agricultural professionals with the processing and analysis following data collection – all in one system.

This allows agricultural professionals to fly the drone and process the images using accompanying software, before exporting the data directly to an application map for use on farming equipment, such as sprayers. These measures enable precision application and ensure less wastage of materials, which can help save costs. Linking the farmer, drone maker, software, ag service provider, and agronomist together, this level of seamless integration enables a complete drone to tractor workflow – leading the way in intelligent agriculture and optimizing farm management methods.

It is also crucial for operators to keep up to date with regulations, such as controlled airspaces around airports and individuals’ privacy. Legislation is continuously evolving and is not currently harmonized across the world. Since regulations vary substantially between regions, having the right team in place can help drone operators in the agriculture industry choose a compliant model, ensure they have the correct certification and fly according to the latest guidance and safety and regulatory standards.

Flying High

With rising emissions from agriculture an increasing problem, changes in farming need to be made to help mitigate climate change and protect against future environmental impact. Agricultural mapping with drones has become more accessible, allowing operators to gain crucial insights into the health of crops and plan accordingly. Not only does the technology have a positive environmental impact, but it can also result in significant cost savings for farmers and agricultural professionals in the long-term. Drones have become an efficient way to quickly and easily map difficult terrain – particularly compared to more traditional methods of mapping, such as manned aircrafts and satellites. This is helping agriculture become a data-driven industry. T

The future for drone technology in improving sustainability is promising. The next step will be the use of artificial intelligence (AI) to automatically analyze the resulting data. Not only would this encourage more efficient operations but enabling more frequent health assessments would also help improve sustainability throughout the industry.

Case Study: Reducing Herbicide Use in Brazil

Drones have been used to help reduce herbicide use by 52% in a Brazilian soybean field. With a flight time of up to 90 minutes, the senseFly eBee X allows up to 500 hectares (1,200 acres) to be mapped, providing high quality images of fields. Accurate images of the landscape were processed and analyzed using Pix 4D Fields to automatically detect areas with weed infestation. The team quickly and efficiently gained access to the results and classification of weed infestation level within hours, with detailed accounts of weed thresholds. The results generated by the fleet of eBee X fixed-wing drones using Pix 4D Fields processing technology helped to generate herbicide application maps that saved, on average, 52% of herbicides for farmers in the 2018/19 season in Brazil.

How Brand Management Grows Business!

Are you wanting to launch your brand but have no idea where to start? Your brand is a lot more than just your product — it’s an expansion of you. From your brand’s core values to every customer and client, this is all a part of the bigger picture. 

Good brand management can make or break your business. It helps to get you off on the right foot. Digital marketing is also going to be key for your brand management strategy, but don’t worry. We’ll walk you through it!

What Is Brand Management?

Brand management can be broken down to mean, “a branding component that involves maintaining and bettering products, services, and brand perception. Brand management, when practiced correctly, gives cost leverage, increases customer loyalty, and establishes meaningful brand awareness. It also embodies the customer purchasing process relationship.”

Simply put, you want to implement solid brand management for your business to keep customers happy and boost your brand’s perception. Maintaining a positive image will help to cultivate positive relationships, thus allowing your brand to thrive. 

How Brand Management Works

Think of brand management as a garden. You plant your seed (your brand) in your garden, hoping for the ripest vegetables of your dreams. 

You’ve taken that first step, but now you must figure out exactly how to water your seeds to ensure they’ll grow and flourish into beautiful plants. How much water is too much? Does the soil need to be replaced? What about sunlight? These small factors are your brand (the vegetable plants) management that will lead to your eventual success. 

You can have the greatest product in the world, but with ineffective brand management, no one will have the chance to experience it. This is what makes your management strategy so important. Essentially, brand management works by ensuring that your product or service resonates with its potential customer — it is the rug that ties the room together — happy customer, happy life.

Principles of Brand Management

The principles of brand management are important to understand before moving forward in the process. Now that you know how brand management works, next are the key principles to get it to work.

Brand management principles to consider include: 

Brand Equity 

Your brand’s reputation is key. You want customers to trust the brand, so they’ll buy more or recommend it to a friend. Your brand name should be recognized in a positive manner, drawing people in.

Brand Loyalty

Brand loyalty is similar to brand equity when customers buy your product solely out of loyalty to you. This helps with word-of-mouth advertising and reputation to keep folks coming back.

Brand Recognition

Brand recognition can be self-explanatory but is still a key factor for the success of your business. You want your brand to be recognized by more and more people in a positive light to attract more business. They won’t even have to know your brand name and can still recognize your product.

Brand Management Strategies

Now it’s time for some strategies to get you started on your brand management journey.

Digital Marketing Specialist Master’s Program

Digital Marketing Specialist Master's Program

Do More, Be Unique

Do you have a unique, eye-catching angle on what it is you’re selling? What sets your product apart from the competition? Why should people want to buy your product?

Focus on your why. Remember why you loved your brand in the first place, and whatever that feeling is, use it to help with your branding.

Evaluate

Do you have an evaluation plan? Evaluate what performs well and what doesn’t. Be prepared to do this again and again over the lifespan of your business.

When something works, do more of it. If something doesn’t, reevaluate how you can make it better. The key to branding is to continue evolving.

Digital Marketing

Digital Marketing is the key to the future. There are so many things to consider when starting a brand and having a digital marketing component is one of them. From amazing visuals to social media strategy, digital marketing covers it all.

It may be worth it to invest in a graphic designer and social media manager. Humans (and especially those who shop) are inherently visual, so having a great design is imperative for good branding. 

Likewise, with digital marketing, everything is online these days. This is where your brand messaging will come to play as well, as you can really highlight what you want your brand to say and be. If your business is not online, you’re virtually invisible.

Brand Management Benefits

Now that you have an idea of what brand management is and why it’s important, here are some of the benefits you can expect to see:

  • Grows business
  • Cultivates customer loyalty
  • Creates brand awareness and recognition
  • Increases pricing and value of the product
  • Grows sales through loyal customers

Why wouldn’t you want to incorporate brand management into your business strategy? Branding is what makes or breaks a lot of products and services. 

If you want to become a household name, there are many benefits to doing so through brand management.

Here’s Why Having a Digital Presence Is Important for Businesses

It’s challenging to make it big in business, especially when there is such stiff competition in this digital age. Marketing strategies and tactics can differ from business to business. Big businesses can spend huge amounts on broadcast and print-based advertising, and conduct massive promotion campaigns because they have enough capital. Small businesses, on the other hand, have limited resources, so there are fewer options for flyers, calling cards, or brochures. However, the invention of the internet has changed the playing field drastically. It provides similar opportunities for marketing to every type of business. Internet marketing is not only affordable but is also a very effective form of marketing for most businesses. That’s why more and more businesses are focusing on having a strong online presence.

Setting up a business website is a vital step to bring your presence online. This will serve as an online portal where you can showcase your products or services, in addition, to communicate relevant information to your potential customers. A domain name is probably the first thing that will help your customers identify who you are and what your business is about. Therefore, you need to choose an appropriate domain name for your website that can convey your business in a way that’s straight to the point and easy to remember.

Here are a few tips to consider when choosing a domain name for your website:

  • Align your domain name with your business. If you have already chosen a business name, your domain name should be similar. This way, you can actually make it easy for your customers to remember you and your website.
  • Choose an easy name for your website domain that allows users to easily find you online.
  • A domain name should be short and simple.
  • Try not to use hyphens and numbers for your domain name. Unfortunately, it’s a common mistake, which is most likely to hinder people from finding your website.
  • Another important aspect when picking the right domain name is to make it memorable. Select a domain name that can stick in people’s mind, so that they can easily access your website.
  • If you like a domain name which is available, act now before it’s taken.

Why Digital Presence Is Important

No matter what your business is about, if you lack an online presence, you might get plunged into obscurity. Most people tend to use Google or other search engines to find information about a business or company. If they aren’t able to find anything about your business online, it can seriously impact your credibility and market reputation. Indeed, businesses need to build an online presence in order to boost their advertising, productivity, and sales.

Here is how an online presence can be very advantageous to businesses.

Easy Access

Being online helps your customers easily access you and your products or services. Similarly, it allows businesses to get to their target audience. A business’s online presence has changed the landscape of consumerism, as most customers now prefer buying from companies or brands that they have found online.

Establish Your Brand

A business needs to catch the eyes of its prospective customers in order to sell its services or products. However, there is no credibility of your business if it has no distinct image. Your brand needs a platform to set itself apart and become appealing to customers. Today, websites and social media are being used as the most potent marketing tools that help sell products or services to countless people. Most importantly, it’s cost-effective and doesn’t require heavy investments like traditional ways of marketing. With an online presence, you can establish an identity for your business, that can easily stand out.

Reach to a Larger Audience

The internet has brought everyone closer. This feature also serves as the best way to promote your products and services. With a digital presence, you can showcase your products to a larger audience and convert your leads into customers.

Virtual Office

Your website can become a virtual office for your company and work as a venue where your customers can visit, purchase products or services, and get feedback. Unlike the physical world market, online presence has no limit of geographical boundaries, which helps the business sell their brand anywhere in the world.

Beat Traditional Ways of Marketing

Digital presence can help businesses harmonize old ways of marketing and promotions. Provided that the digital platform is rapidly dominating the most sought-after information media, there is a likelihood of this medium to become the most effective promotion strategy for lost businesses if used effectively.

The Benefits of Hiring a Professional Graphic Designer

*Article source from Yadonia Group

Visually appealing and eye catching graphic design is a must for every business today. A distinct visual presence can help your business stand out in the crowd. A great l…

Visually appealing and eye catching graphic design is a must for every business today. A distinct visual presence can help your business stand out in the crowd. A great logo can go a long way towards providing a face for your business that your customers can relate to. In fact, go over a list of the leading businesses around the world and you will see that they invest heavily on graphic design. This is because customers today are savvier than ever. Professional graphics capture their attention and convince them that the business is reliable.

However, when it comes to designing graphics, it is important that you don’t go DIY. As a business owner or manager, you probably have enough on your plate without you having to become the de factor graphic designer. Therefore, the best option is to hire a professional to design the graphics for your business. You can enjoy numerous benefits by hiring a professional graphic designer. Here’s a look at the top 5:

1. Save Time

Since you don’t have to do much except sharing your ideas and selecting the designer, getting a professional to handle your graphics helps you save time. You can focus on the core areas of your business that really impact performance and growth rather than trying to come up with designs that you feel will appeal to your target audience. Plus, since graphic designers have the skills, experience and tools to do the job, they can complete the project quickly.

2. Cost-Effective

One reason businesses feel they should handle graphic design on their own is because of the cost involved. After all, when you hire a professional for the job, you will have to pay them for the work they do. However, what you may not realize is that hiring a professional will prove cost-effective in the long run. You can discuss with them the different ways in which you can keep costs down when it comes to marketing. Plus, you can specify the budget at the start of the project and not have to spend a dime more than that.

3. Competitive Edge

As mentioned, a professionally designed logo can help your business stand out in the crowd. You need to be distinct and unique to capture the attention of your target audience. This is simply not possible if your graphic designing project is handled by a novice or an inexperienced person. Therefore, you should hire a professional to gain a competitive edge.

4. Consistency

One of the key factors people look for in brand marketing and promotion is consistency. Your message has to be consistent and a professional graphic designer can help you achieve just that. From your logo to your website, the design should be cohesive and consistent throughout. Maintaining that same level of consistency without an experienced hand to guide you can be next to impossible.

5. The Professional Touch

Last, but not the least, professional graphic designers have several years of experience in the field. They bring all their knowledge and expertise to bear when working on your project. Sometimes, you might have the right ideas but don’t know how to bring them to life. In some cases, businesses have no idea about what their branding and graphics should look like. In either case, a professional graphic designer can make up for the shortcomings and deliver the results you expect, providing 100% satisfaction.

So, as you can see, there are numerous reasons why investing in professional graphic design is the right option for your business. If you want your business graphics to stand out, get an experienced graphic designer on board right away.

THE BENEFITS OF ANIMATED LOGOS AND WHY YOUR BUSINESS NEEDS ONE

Every business needs a logo. They play a crucial role in your business by establishing a good first impression and creating a strong foundation for brand identity. Your logo not only helps people remember your brand, but it separates you from your competitors, builds trust, and honestly, it’s expected.

However, an animated logo is not something that’s expected, and that’s one of the biggest reasons why you need one.

Animated Logos Increase Brand Awareness

Like we said above, logos in general are an integral tool for promoting awareness of your brand. You can safely assume that if a static logo does this, an animated logo will do it even better. They’re memorable, recognizable, and versatile. It may take a few different interactions for consumers to have any brand recognition with a static logo, but you can count on an animated logo imprinting in someone’s mind almost immediately.

Animated Logos Make for Better Storytelling

Not only does an animated logo help you tell your company’s overall narrative, it becomes a flexible asset for video content., too. This narrative and the video content you produce help your audience make emotional connections to your brand, and if your brand has a strong story to tell, people are much more likely to relate to it.

Animated Logos Elevate Your Brand’s Presentation

We all know first impressions are important. Consumers want to do business with companies that appear professional and trustworthy. In more instances than not, one of the first things we consider when judging the standard of a company is how they present themselves, and in this determination, we look at the quality of their logo.

As consumers continue to transition to online video content over television, their expectations for websites and how companies present themselves change, too. When you choose to have a custom animated logo designed for your brand, you’re keeping up with current trends. When consumers see you meeting the demands of the market, you appear more professional to them.

Animated Logos Are Incredibly Versatile

You don’t need a video content library to utilize an animated logo. In fact, there are several ways to leverage an animated logo if you don’t have a backlog of videos:

  • Social media posts
  • Your website
  • Presentations
  • Online promotions

We strongly believe that if a company is serious about building a strong, memorable brand, that they have to invest in a logo. When you add animation to that logo, you’re taking things to the next level and putting yourself head and shoulders above your competitors. Here at Terrier Tenacity, we love creating animated logos that give our clients the edge they need. If you’re interested in how we can help, just reach out! We’re happy to provide our clients with no-obligation consultations.

How E-Commerce Helps Small Businesses

Article source from BGSU*

Disruptions caused by federal, state and local reactions to the pandemic upended what we knew about running a small business, forcing professionals to find ways to connect with consumers and keep their doors open.

E-commerce, which comprises buying and selling on digital platforms in business-to-business and business-to-consumer channels, became a lifeline. The benefits of buying online include convenience for the customer, increased selection and safety during the pandemic. On the other hand, potential costs to the customer include limited access to customer service, long delivery times and lost purchases.

How Did Pandemic Restrictions Affect Small Businesses?

The crushing impact of the government mandates on small- and medium-sized enterprises (SME) was sudden and devastating.

A survey of 5,800 SME conducted by the Proceedings of the National Academy of Sciences in the first months of shutdowns — before the trillions of dollars in federal bailouts became available — found that 43% closed at least temporarily because of government restrictions. The impact on SME employment, which accounts for half of all U.S. jobs, amounted to staff reductions of 30%.

Moreover, the survey found median monthly expenses of $10,000, combined with lost revenue and limited cash reserves, required SMEs to cut costs drastically (layoffs and shutdowns), take on additional debt or go out of business. Federal Reserve economists estimate that 200,000 excess SME failures (above the normal forecast for the period) occurred before states began lifting pandemic restrictions.

During all that, small businesses and independently owned franchises that cater to local clientele, especially those who need customers coming through the doors — food services, hospitality, arts and entertainment and retail — had to adjust their models to include e-commerce to survive.

How Did E-Commerce Help Businesses Manage the COVID-19 Mandates?

From global enterprises to local mom and pops, businesses had to re-think ways to leverage digital platforms and reach consumers in their homes. The film industry, for instance, began releasing motion pictures straight to subscribed streaming because theaters were closed. Likewise, specialty retailers in verticals from outdoor recreation to home workout equipment began offering free delivery and other perks through their e-commerce presence.

Groceries, convenience stores and restaurants joined the digital revolution by adopting online platforms that enabled customers to shop and pay online and pick up at the curb or request at-home delivery via gig-economy transportation.

It was a business revolution that took just three months.

McKinsey & Co. reviewed e-commerce data from 2009 through the first quarter of 2020. The curve of a graph representing the percentage of U.S. companies with digital platforms showed a moderate increase until December 2019, when it went nearly vertical, increasing from 15% to 35% by the end of Q1 2020.

“If you’re feeling whiplash, it might be the ten years forward we just jumped in 90 days’ time,” McKinsey said.

Is Ecommerce Now a Competitive Mandatory?

While e-commerce enabled small businesses to connect with consumers during the most severe pandemic mandates, the McKinsey report also noted that it allows customers to access more sellers and try new brands.

“Consumers and customers have begun to alter their buying patterns and shift to digital channels, products and services — opening up entirely new fronts in the competition for customers,” it wrote in an appendix to the report.

Why Develop a Brand Identity? 4 Benefits of a Strong Brand Identity

Have you ever walked into an Abercrombie & Fitch?

If so, you probably noticed a few things like: Blaring pop music, dimly lit rooms, the stench of overly-priced cologne and the smiling faces of American teenagers covering the walls.

Love them or loathe them, the clothing retailer succeeded in creating a level of brand recognition most of their peers never will. Abercrombie’s unique brand identity allowed them to charge premium prices and dominate the teenage apparel sector, during the late 90s and early 00s.

You may not have a storefront, but you do have a brand.

Is it strong enough?

4 Benefits of a Strong Brand Identity

Too many people overlook their brand identity and go straight to promotion. They promote, promote, promote without giving much thought to how the identify of what they are promoting impacts the final outcome.

We live in a world of “me too” marketing, where we just want to be noticed. Most brands don’t care if you compare them with the competitor, and pricing is usually the only differentiator a prospective customer can decipher.

That’s why brands need to start adopting a growth marketing mindset. Marketing is not just about attention, it’s about changing beliefs in the target audience.

It’s not about promoting your brand. It’s about promoting how your brand is different.

Ultimately, brand is about caring about your business at every level and in every detail, from the big things like mission and vision, to your people, your customers, and every interaction anyone is ever going to have with you, no matter how small. Whether you know it or not, whether you have a swanky logo or not, you do have a brand. The question is whether or not it’s the brand you really want.

A clearly defined brand identity is like a North Star: It guides you in making a variety of important decisions that create a consistent company experience for customers, employees and key stakeholders alike.

1. Strong Branding Makes You Memorable

While many consumers take the time to research and compare options, others choose whatever they happen to recognize. It is for this reason, established companies like Coca-Cola, Starbucks and KFC spend billions a year on advertising.

They are capitalizing on the concept of brand recognition.

While you might not have the budget of a Fortune 500, you can still employ the same tactics in your online marketing. And, honestly, it doesn’t even have to be a tactic — making yourself recognizable to customers is just good common sense. A solid brand identity consists of standardized font, color and logo choices that are used to represent your business in all marketing materials.

2. Brand Recognition Builds Trust

Another less obvious benefit of perfecting brand identity? A smartly designed website can make your company appear stronger and bigger than competitors. Customers tend to place greater trust in more established companies.

A strong brand identity says, “We won’t take your money, and run away to Aruba.”

As a bonus, people also expect to pay more for established products and services. Send them the link to a janky WordPress site, or a poorly designed promotional offer, and they may say to themselves: Do these people really know what they are doing?

Of course, there will always be independent thinkers who won’t judge a book by its cover. However, those types of buyers are far and few between. Going the extra mile with a professionally branded site fosters trust.

3. Strong Branding Filters Out Bad Leads

Next, curating a strong brand identity filters leads on your behalf. The reality is you don’t want to do business with everyone; you want to do business with the people who are most aligned with your core values. The reason being? Those individuals will be your best customers.

For example, say you sell a premium coffee subscription service. Your ideal customer isn’t Mike who gladly pays 79 cents a cup at 7 Eleven every morning. Your ideal customer is Susan who considers coffee an affordable luxury and has been eyeing slow drips on Amazon since last Monday.

A thoughtfully curated brand identity will simultaneously attract Susan and detract Mike, thus making it easier for you to close sales and develop long-term customer relationships.

4. Brand Identity Supports Product Launches

No matter your vertical, opportunities to introduce new products and services to the marketplace will always exist. Listening to customers, anticipating their wants and creating innovative solutions is good business. The question is always: Can we afford to introduce something new right now?

Businesses with established strong brands, and loyal customer followings, have a leg up here. It’s easier and less expensive to introduce beta products to customers who already trust you, than to convince strangers to try something different. Consistent inbound marketing coupled with strong brand identity work together to create enthusiastic followings who want to hear from you.

How to Strengthen Your Brand Identity

There are several things you can do to support a cohesive brand identity. If you’re unsure where to begin, start with these quick tips:

  • Take a Visual Inventory: Are you using the same logo version across all platforms? How about your fonts, color schemes, photography and other design elements? Are they consistent and are they accurately representing the prices you charge?
  • Analyze Messaging: Is your website’s content an accurate representation of who you are as a company? Does your messaging have a clear point of view, and is it consistent across all platforms? Are you providing material for each stage of the Buyer’s Journey.
  • Create a Game Plan: Are there things you can update yourself right now, to at least make it more cohesive? If bigger changes are needed, what is your budget?
  • Get Staff On Board: Brand is about more than appearance, it’s the experience customers have when interacting with any facet of your company. Embody your brand values as a team.

Stand Out from The Crowd

As previously discussed, the question isn’t whether or not you have a brand — the question is whether or not it’s the one you really want. A strong brand identity can both initially attract customers to you and keep them coming back for more.

Due to increasing online competition, having a distinct identity and message has never been more important. The companies who take the time to really get clear on what they stand for, and communicate it in a way that makes people care, will always have a competitive edge.

Why Custom Website Design and Development Matters

*’Article Sourced from AGATEFIRE

Enhance The User Experience with Powerful Custom Website Design

Custom website design is rapidly becoming a must for both local and online businesses. This is especially true if they want to stay competitive in their industry or niche. With over 1.9 billion websites online in 2018, every new website needs something unique and special to stand out from the crowd.

Custom website design creates a unique customer experience that templates and cookie-cutter options cannot match. With online business, a website is frequently a potential customer’s first impression. If it is not a positive one, they move on to the millions of other options they have to choose from.

What Is The Power Of Unique Web Design?

From a business standpoint, custom design and development means creating a unique selling position in an industry or niche. The focus is laser-precise and every site visitor knows what they are getting with you. An emotional component also exists. Designers know how to add curiosity, comfort, and trust.

Templates Vs. Custom Website Design And Development

The web is full of free and low-cost templates that make a website look neat and organized. When it comes to rising above the competition, those traits do not begin to scratch the surface of what a skilled web design company can do.

Custom design and development professionals create for the individual company’s needs and goals. This includes both the public face of the company and the usability of the administrative backend. The first requires precision, user-friendliness, and features necessary to convert the visitor into a customer or client. The latter makes it much easier for staff to update and maintain the site.

The Custom Web Design Company Matters

Business owners need the type of boost to a business that unique web design and development can bring. By creating a user experience that focuses on intuitive comfort, brandable style, and trust, the chance of standing out and succeeding increases.