Visually appealing and eye catching graphic design is a must for every business today. A distinct visual presence can help your business stand out in the crowd. A great l…
Visually appealing and eye catching graphic design is a must for every business today. A distinct visual presence can help your business stand out in the crowd. A great logo can go a long way towards providing a face for your business that your customers can relate to. In fact, go over a list of the leading businesses around the world and you will see that they invest heavily on graphic design. This is because customers today are savvier than ever. Professional graphics capture their attention and convince them that the business is reliable.
However, when it comes to designing graphics, it is important that you don’t go DIY. As a business owner or manager, you probably have enough on your plate without you having to become the de factor graphic designer. Therefore, the best option is to hire a professional to design the graphics for your business. You can enjoy numerous benefits by hiring a professional graphic designer. Here’s a look at the top 5:
1. Save Time
Since you don’t have to do much except sharing your ideas and selecting the designer, getting a professional to handle your graphics helps you save time. You can focus on the core areas of your business that really impact performance and growth rather than trying to come up with designs that you feel will appeal to your target audience. Plus, since graphic designers have the skills, experience and tools to do the job, they can complete the project quickly.
2. Cost-Effective
One reason businesses feel they should handle graphic design on their own is because of the cost involved. After all, when you hire a professional for the job, you will have to pay them for the work they do. However, what you may not realize is that hiring a professional will prove cost-effective in the long run. You can discuss with them the different ways in which you can keep costs down when it comes to marketing. Plus, you can specify the budget at the start of the project and not have to spend a dime more than that.
3. Competitive Edge
As mentioned, a professionally designed logo can help your business stand out in the crowd. You need to be distinct and unique to capture the attention of your target audience. This is simply not possible if your graphic designing project is handled by a novice or an inexperienced person. Therefore, you should hire a professional to gain a competitive edge.
4. Consistency
One of the key factors people look for in brand marketing and promotion is consistency. Your message has to be consistent and a professional graphic designer can help you achieve just that. From your logo to your website, the design should be cohesive and consistent throughout. Maintaining that same level of consistency without an experienced hand to guide you can be next to impossible.
5. The Professional Touch
Last, but not the least, professional graphic designers have several years of experience in the field. They bring all their knowledge and expertise to bear when working on your project. Sometimes, you might have the right ideas but don’t know how to bring them to life. In some cases, businesses have no idea about what their branding and graphics should look like. In either case, a professional graphic designer can make up for the shortcomings and deliver the results you expect, providing 100% satisfaction.
So, as you can see, there are numerous reasons why investing in professional graphic design is the right option for your business. If you want your business graphics to stand out, get an experienced graphic designer on board right away.
HE BENEFITS OF USING UNMANNED AIRCRAFT SYSTEMS (DRONES) FOR MUNICIPAL PROJECTS
The rise in popularity of drones has opened the door to a variety of new opportunities for municipalities. Here are 6 ways that drone use can add value to your construction projects and save your team time and money.
1. Efficiency. Using a drone to assist in surveying can save your team a lot of time, especially when gathering data for large areas and/or areas with tough terrain. Survey projects that normally take days or even weeks can be completed in hours with the use of a drone, leading us nicely to benefit number 2…
Drone footage of a Road (photo credit: DJI)
2. Cost effective. Because drone surveying can be completed with such efficiency, municipalities can significantly save on cost. A project that saves time is a budget-friendly project!
3. Collect large amounts of data in a short amount of time. Drones allow your project team to collect millions of points, elevations, colors, and photos. This data can dramatically improve the accuracy and quality of important project deliverables like surveys, aerial images, and construction reports.
4. Adds value to your project. The large quantity of project data provided by drone images enables the project team to make difficult decisions quickly and accurately. For example, high quality drone photos provide municipalities with survey-grade, geo-referenced photos at a higher resolution than most online map databases. These images provide incredible project value for very little cost.
Drone footage of a Quarry (photo credit: Trimble)
5. Survey unsafe or inaccessible areas. Because drones are unmanned, they allow project teams to gather data for areas that may have previously been difficult or even impossible for them to access with traditional surveying methods, like quarries, cliffs, and rugged terrain.
6. Capture data in real-time. Drones allow your project team to track site construction and improvements in real-time, making ongoing site assessment easy and efficient. For example, if there’s a major rain event, drone footage will help your project team make the best decisions on how to focus their time and give them the tools they need to take the necessary measures to deal with pooling and runoff. Again, this information can save your team time, energy, and money.
This past January, at a clay mine near Golden, Colorado, Alena Iskanderova made a startling discovery: The tracks of an ancient relative of the crocodile — once preserved for some 100 million years — had been largely erased by erosion.
In the 11 years since paleontologist Martin Lockley, an associate curator at the University of Colorado Museum of Natural History and professor emeritus at the university, first documented the tracksite, the fossilized footprints left by the animal had lost much of their depth — from roughly 7 to 12 millimeters down to 3 to 4 millimeters, Iskanderova said.
That the effects of the elements could visibly diminish the tracks in such a short time points not only to their fragility in the face of climate change and other anthropogenic threats, Iskanderova said, but the importance of photogrammetry as a means of preserving the geologic record.
WHAT IS PHOTOGRAMMETRY?
Photogrammetry is the science of reconstructing objects and environments in the physical world through photographs. The technique involves stitching together large collections of overlapping photographs to create topographical maps, meshes, and lifelike 2D and 3D digital models. Software tools help create these digital assets using pixel data from aerial photographs taken by drones or close-range photographs with handheld cameras. From surveying construction sites and flood zones to exploring fossil sites and assessing crop health, the technique has a variety of applications.
“Sometimes tracks are the only presence of animals in any paleoenvironment. So [photogrammetry] is very important for us to know what kind of animals were there,” she said. “The tracks also show us their behavior. Sometimes we can tell, for example, that there was a group of dinosaurs migrating from one point to another.”
Iskanderova is a close-range photogrammetrist with a specialization in paleontology. She uses a Canon 5D Mark II camera with a 24-mm lens to do much of her work, which has included documentation of ornithischian (“bird-hipped”) dinosaur tracks, small invertebrate burrows and the first reported Mesozoic track of a small heron-like bird called Ignotornis mcconnelli. Most of her work occurs in the South Platte formation — a sandstone-rich rock bed in the foothills of Colorado’s Front Range.
“Sometimes tracks are the only presence of animals in any paleoenvironment. So [photogrammetry] is very important for us to know what kind of animals were there.”
After snapping hundreds of overlapping pictures, Iskanderova uses Agisoft Metashape Pro 1.7 to patch them together into a single 3D image. By aligning pixels in the photos, the software renders something called a point cloud — a three-dimensional constellation of colored dots that reveal the contours of a surface. These points are then layered with a textured mesh to create lifelike visualizations, including depth maps showing the geolocated contours of a surface.
“This is why photogrammetry should be taken as a best practice for fossils and tracks studies,” Iskanderova wrote. “[Many scholarly] papers give measurements as numbers but don’t document how the measurements are made in connection to the start and end points. Each scientist, or a fieldwork assistant, will take the measurements differently. With photogrammetry, you can record not only the length, width and depth [of tracks] but also the start and end points.”
A photogrammetric rendering of one of the most complete and well-preserved Cretaceous crocodilian tracksites
Ground Control to Major Robot
Photogrammetry is nothing new. The centuries-old method of reconstructing measurements is rooted in principles of perspective and projective geometry practiced by artists, such as Leonardo da Vinci, and formalized into a science by German mathematicians Rudolf Sturm and Guido Hauck in the late 19th century. Yet the field is rapidly evolving through innovations in software and aerial photography.
Today, photogrammetry is used in commercial applications as diverse as public safety, construction, civil engineering, automotive manufacturing, agriculture and military reconnaissance. And a growing number of use cases has been a boon for the software companies that provide 3D modeling and post-production tools.
Analyses from Data Bridge Market Research predict the photogrammetry software market will see a compound annual growth rate of more than 13 percent between 2021 to 2028, with photogrammetry software expected to reach a market value of $2.56 billion by 2028.
“I think the big revolution has been with drones,” Tristan Randall, a strategic project executive at the architectural software company Autodesk, said. “In the context of a construction project, for example, where you want to monitor your site conditions, you can purchase drones that cost a couple thousand dollars. So capturing the photogrammetric data has become much, much easier.”
Photogrammetry does not require highly sophisticated cameras, Randall told me. It can be performed using digital single-lens reflex (DSLR) cameras, video reels, satellite photos or even images captured with an iPhone — virtually any digital camera that can store multiple images.
“I think the big revolution has been with drones … capturing the photogrammetric data has become much, much easier.”
But the low-cost availability of drones has opened a once largely terrestrial application to a range of new airborne possibilities — from creating large-scale maps to assess crop health or plan for emergency relief operations to producing lifelike 3D models of buildings, roadways and flood zones.
A photogrammetrist can buy a serviceable drone for as little as $800, said Christopher Kabat, the owner and founder of the drone consultancy ProAerial Media. Once programmed, the drone can capture hundreds of photos of a large-scale real-world environment, like a subdivision or city district, in hours.
Prior to the flight, the pilot selects the flight path and the number of photos the camera will take, based on their desired output resolution. Outfitted, typically, with a 1- to 2-inch diameter camera on a rotating gimbal, the drone passes back and forth over the landscape taking pictures — hundreds of them — for later processing.
“It’s literally taking every image and taking all the pixels in each image and looking for another image with at least three matching pixels,” Kabat said. “And it’s going to do that for every single photo that you have.”
Depending on the goals of a project, teams can use drone-based photogrammetry to create photorealistic orthomosaic maps corrected for the curvature of the Earth, capture valuable volumetric data — like the amount of soil a building team needs to extract to dig a foundation — or generate interior models for virtual home tours on real estate sites like Zillow. Aerial photogrammetry, though, tends to work best for large-scale projects, not fine architectural details, which are often represented with laser scanning.
The Google Earth project to map cities in 3D actually used both technologies, Randall told me, capturing large regions with photogrammetry and applying signature building features with manually scanned data.
“The key thing to remember is that [a point cloud] is a very, very accurate representation of the physical features of a site,” Randall said. “We call it ‘mowing the lawn,’ because you’re basically moving the camera in lines that overlap. And then you use those photos in, say, an engine like Autodesk ReCap, to stitch them together.”
A 3D textured-mesh of a four-acre office park rendered in Pix4Dmapper from roughly 275 drone photographs.
Photogrammetry Has Dozens of Use Cases. But Construction Is Where Most of the Excitement Lies.
Over the past decade, aerial photogrammetry has radically transformed the construction industry. Instead of hiring a survey team to spend weeks photographing a site with GPS-synced tripods, developers can send a drone — like DJI’s Phantom 4 RTK or Autel’s Evo 2 RTK — into the air to capture site conditions in hours, often at a much lower cost, said Ryan Sweeney, a sales manager at the Denver office of the photogrammetry company Pix4D.
Drones are good at capturing high-resolution photographs, in part because they fly so low — a maximum of 400 feet above the ground (or higher, if within range of a structure), compared to at least 500 feet above the ground for a human-piloted plane, as stipulated by Federal Aviation Administration regulations. Drones can also capture a site from multiple vantages and reach places that might otherwise be dangerous for humans to be — like hazardous chemical sites.
At a typical construction site, about 500 images captured by a drone in a 30-minute flight can be processed on a personal desktop computer in roughly two hours, Sweeney said. Flight height, camera quality and the level of photo overlap all affect the quality of the point cloud and final outputs. A 75 percent horizontal and vertical overlap is a good target for a quality data set.
“Implementing photogrammetry gives you the ability to almost have your eyes on location. You can monitor the progress [of a construction site] visually, very simply.”
In addition to knitting the photos together, software modeling tools like Recap, Pix4D, or all-in-one aerial photogrammetry platforms like 3DR and DroneDeploy, align geotagged pixels against cartesian coordinates ground sampled locally or imported from networked GPS data. The reconstructed image files are, thus, correlated one-to-one with their real-world locations — what some refer to as digital twins. These outputs can be represented as 3D building models, topographical maps, depth maps, contour line drawings and 2D orthomosaics.
Because these renderings are accurate to within inches, architects and engineers can use them to update working “as-built” models so they reflect on-the-ground conditions.
If a construction crew moves a planned sidewalk four inches to the west to avoid a root system, the design team doesn’t need to manually update their renderings, Kabat said. They can import updated point cloud data to virtual environments to correct such discrepancies on the fly.
Meanwhile, construction managers can use the 3D models to keep tabs on large-scale development projects, while working remotely.
“Implementing photogrammetry gives you the ability to almost have your eyes on location,” Kabat said. “You can monitor the progress [of a construction site] visually, very simply.”
A drone flight path map created in Pix4Dmapper. |
Laser Scanning vs. Photogrammetry
Laser scanners can produce high-resolution 3D models and maps, often at a higher resolution than what can be achieved using photogrammetry. Yet they tend to be expensive — sometimes tens of thousands of dollars, Randall told me — and they must be moved into position by human operators to “see” their targets.
“You can imagine a construction site 20 miles from the city,” Randall said. “A pilot has to fly all the way from the airport and then go back. Even inside a building, you have to move the scanning instrument all over the site to capture different viewpoints.”
But drone photogrammetry has its limitations too. Most U.S. airports, Kabat said, are surrounded by LAANC (low altitude authorization and notification capability) grids that require formal FAA airspace authorization. A flight can be ground sampled at a given height — say, 137 feet — but fall within a restricted zone that limits the flight ceiling to 100 feet. If not coordinated in advance, that can throw a wrench in a mapping project.
The FAA’s Part 107 guidelines already require all small commercial drone operators to pass a knowledge test and be registered, but a new rule that went into effect in April requires most drones flying in U.S. airspace to be equipped with remote ID. According to the agency’s website, this “helps the FAA, law enforcement and other federal agencies find the control station when a drone appears to be flying in an unsafe manner or where it is not allowed to fly.”
“If you were flying in North Carolina, Illinois, Wisconsin — anywhere there’s much denser vegetation, photogrammetry will never be able to interpret the ground data because it can’t penetrate past the canopy roof of the trees.”
Randall told me it likely implies they have the ability to disable drones that pose a potential threat.
Drones — more specifically, their cameras — also have trouble seeing through foliage. Kabat’s company operates in the desert landscape of southern Nevada and areas of Arizona and Utah, where photogrammetry works well.
“But if you were flying in North Carolina, Illinois, Wisconsin — anywhere there’s much denser vegetation, photogrammetry will never be able to interpret the ground data because it can’t penetrate past the canopy roof of the trees,” he said.
Building edges can also be problematic. Unlike laser scanners, which measure distances as a function of the time it takes light beams to reflect off a target and return to their source, photogrammetry uses pixel matching to approximate distance.
“So depending on what’s in those pixels, you may run into challenges. If you’re shooting from directly above a building, you’re not going to be able to represent that vertical edge with as much accuracy,” Kabat said.
Documenting and Preserving Fragile Environments
But the technology is quickly getting more advanced and adaptable. Newly developed aircrafts scheduled to arrive on the market soon, such as the DJI Mavic Pro 3, are expected to have swappable payloads, Kabat told me, meaning they will let users exchange a standard camera for a zooming camera, thermal imaging camera or LiDAR (light detection and ranging) camera.
The promise of modular camera options is exciting to practitioners like Kabat, but the market for newer technologies will likely take some time to ramp up.
“Most people still don’t even know what photogrammetry is,” Kabat said. “That’s the biggest challenge: just making people aware that you can use photogrammetry to solve problems.”
“It’s not something new,” Iskanderova added. “But in certain fields, like, for example, paleontology, it’s a relatively new and growing field. And, right now, I see many, many students studying photogrammetry and doing projects. Many old-school professors are also interested in photogrammetry.”
“Most people still don’t even know what photogrammetry is. That’s the biggest challenge: just making people aware that you can use photogrammetry to solve problems.”
And it remains an active field for hobbyists. During his off-hours, Kabat traces the history of remote stretches of the American southwest with drones and handheld cameras, capturing artifacts in ghost towns and abandoned mines near Las Vegas, and Native American petroglyphs he finds along the Old Spanish National Historic Trail running from Santa Fe, New Mexico, to Los Angeles.
Recently, he engaged the nonprofit Friends of Pando about the prospect of mapping the Pando, a clonal colony of a single aspen in south-central Utah that looks like a cluster of individual trees, but is connected by a genetically identical root system that spans 106 acres. The threatened tree, among the oldest in the world, has been deemed the heaviest living organism.
“If you were to Google, ‘largest tree,’ it’s still going to be General Sherman, the sequoia tree in California,” Kabat said. “But as far as the largest organism, it’s the Pando. What they’re ultimately looking to do is provide visitors to their website the ability to walk through the aspen forest, virtually, as it changes seasons.”
Though the scale of the project is different, it’s not so far removed from what Iskanderova is doing at a more granular level with dinosaur tracks — reconstructing the fragile outlines of an environment with photogrammetry to document its existence and, hopefully, preserve it for posterity.
“With tracks or any fossils, it’s pretty much detective work,” she said. “You just go in and slowly find more details, making a story behind the remains.”
Social media has become one of the leading marketing platforms for businesses. They use the platforms to engage with customers, build brand awareness, and generate leads. However, it’s not easy to stand out when there are thousands of social media business accounts. You need the right approach to put you in front of your target audience before your competitors get there first. One of the fundamental ways to succeed on social media platforms is understanding how their algorithms work. They will give you insights into what kind of content will pop up in users’ timelines and win their hearts. Since each platform uses specific rules, this article will explain how the algorithms of five popular social media platforms work. You’ll also find some tips on how to optimize your content for these platforms.
Facebook
With around 2.7 billion active users, Facebook is the most popular social media platform. It can be a huge potential market for your business. Moreover, this platform provides Facebook Shops to help create an online store easily.
Users’ preferences are one of the main factors in ranking news feeds. The algorithm prioritizes types of content the users previously like, comment, and share. To make sure Facebook predicts correctly, it will survey people to ask if the content is meaningful.
Top Tips to Post on Facebook
Aim for more than likes. The algorithm weighs reaction buttons, including caring and anger, more than likes. Use storytelling through captions and visuals to build emotions.
Go live.Live videos gain six times more engagement than regular videos. Some live ideas include Q&As and interviews, live performances, and product tutorials.
Use Facebook Groups. To build community as it sparks a discussion between the brand and customers.
Twitter
With its features like mentions and trending tabs, Twitter helps businesses interact with customers directly and share what’s happening in the company.
How Twitter Algorithm Works
Twitter used to display content in chronological order. Now, it has a mix of real-time and algorithmic content based on:
Recency. How recently a Tweet was posted.
Engagement. Refers to the number of clicks, favorites, retweets, and impressions.
Activity. Means how active users are – how long since they were online and how much they use Twitter.
Media. The type of media users engage with the most, like GIFs and images.
Still, many users enjoy the chronological order timeline. In 2018, Twitter allowed users to turn off the algorithm and let users see the latest Tweets first.
Top Tips to Post on Twitter
Follow Topics in your industry. A topic lets users follow conversations about a specific subject, like Art and Sports, even if they don’t follow the accounts. To appear in Topic, keep up with the trends and current news, then create content related to them.
Respond to engagement quickly. The algorithm prioritizes engaged users and recent content. Try to respond to Retweets, mentions, and replies in the first 2-3 hours.
Pin Tweets. Pinned Tweets stay on top of your profile. It’s great to highlight calls to action and your best content.
Instagram
If your target market is people under 35, Instagram is the perfect platform to use. It’s because the majority of its active users are younger generations.
How Instagram Algorithm Works
User behavior is one of the key elements that determine Instagram users’ timelines. They will get more updates from the types of posts and accounts they engage with the most. Now, the algorithm also considers words in the alt text and caption. It’s because of the upgraded Explore page that lets users search by keywords.
Write engaging captions. Interactions are essential for Instagram algorithms. Try to use question-based and tag-a-friend captions to encourage comments. Try to include keywords so your post will appear on the Explore page.
Keep up with the latest features. Include Reels, IGTV, and Guides. They help vary your content and show that your brand is up-to-date.
TikTok
Even though TikTok is relatively new, the user base grew by almost 800% in the last couple of years. Many big companies like Dunkin’ Donuts and The Washington Post use this platform very successfully. However, keep in mind that TikTok’s largest user base is young people. So think about your target audience before using this platform for your business.
How TikTok Algorithm Works
When delivering personalized content, the TikTok algorithm considers several factors:
User interactions. Refer to videos you like, comment on, and share.
Video information. Include details, such as captions and hashtags.
Account and device settings. Consist of your language preferences and country settings.
Top Tips to Post on TikTok
Keep your videos short. Videos with only 10 to 15 seconds tend to perform better because they get a higher completion rate.
Join trending hashtags or challenges. Research a hashtag that has a fire icon next to it. Then, think about whether it’s relevant for your content.
Use popular sounds and music. These elements can increase discoverability. Find them on TikTok’s video editor. Or go to Analytics and look for the top sounds your followers listen to.
YouTube
YouTube is a perfect platform to grow a community and educate customers. It’s the most-used search engine, as many people enjoy watching videos more than reading. The visual and audio format makes any topic easier to understand.
How YouTube Algorithm Works
YouTube algorithm looks at the videos’ impressions and engagement metrics, like watch time, likes, and comments. It also pays attention to how often a channel uploads new videos and how much time the audience spends on the channel after watching a video. When recommending particular channels or videos, YouTube will look at what topics users are subscribed to and have watched in the past.
Top Tips to Post on YouTube
Optimize your videos. Include relevant keywords on all video elements, like titles, tags, and video and thumbnail name files. Research complementary keywords and write them in your description.
Keep viewers engaged throughout the video. Since view duration is the critical metric, make your videos interesting. Hook the audience in the intro and keep them engaged using compelling storytelling and editing.
Link to other videos on your channel. Recommend related videos using cards and end cards. Group the videos into a playlist to increase views.
Why Understanding Social Media Algorithms is Important
Users follow many accounts on many different social media platforms. It’s difficult for them to sift through all the content from those accounts. That’s why social media developed particular algorithms. These algorithms refer to specific formulas social media platforms use to sort all posts in users’ timelines. They aim to deliver relevant content to their users and make them satisfied when using the application. In this case, businesses need to understand how algorithms work and work together with them to reach their target audience. Because algorithms are constantly evolving, your content marketing strategies need to adapt to them continuously.
Drones get a bad rap. Yes, they’ve enabled some next-level Big Brother surveillance and yes, they’re employed to conduct absolutely terrifying bombing campaigns. But just like a troubled, maligned starlet, everyone really wants to see them change for the better.
Here are the 11 ways unmanned aerial vehicles can and should be used to spread good. Keep reading if you care about pizza and/or saving all the animals.
Help combat global warming
Starting in 2013, NASA began sending remote-controlled planes filled with monitoring equipment to the edge of the atmosphere to do some unprecedented measurements on the thickness of the tropopause — the fluid layer between the stratosphere and troposphere. Translation for those of us without degrees in atmospheric science: they’re checking to see how water vapor and the ozone interact, and thus the possibility of retroactively curbing climate change.
Provide unique news coverage
When warzones or crowds make it too difficult or dangerous to get the full picture, drones are a huge help, offering access to stories that an on-the-ground reporter wouldn’t be capable of capturing. And there’s no question they’ve become one of the most powerful tools for newsrooms.
Make agriculture more efficient
Like a protective parent, most farmers are all-consumed with the status of their crops’ health. Traditionally, that means surveying the growing fields with piloted aircraft or satellites, which can get expensive, fast. Having special agricultural drones outfitted to fly low and stream photos/videos, collect soil and water samples, and perhaps even serve as precision crop-dusters could be a game-changer when it comes to high-value crops.
Transport medical supplies to hard-to-reach locales
Around the world right now, over 1 billion people live without access to proper roads, which means over 1 billion people are potentially too remote to receive emergency aid. With the help of upstart drone companies like Matternet, that will all change. Its goal is to develop a network of reliable and easy-to-operate UAVs for organizations like Doctors Without Borders and other aid agencies to deliver urgent supplies in minutes, rather than days or weeks.
Put out wildfires
It’s no surprise that fighting a raging forest fire is both incredibly dangerous and seriously complicated. Flames flare up unexpectedly, conditions change rapidly, and communication to people on the ground gets mucked up in thick clouds of smoke. That’s where the drones come in, collecting and sending info on wind conditions up close in real time. Down the road, they may even help snuff flames out themselves with robotic precision.
Provide fast medical help
As rapid as a normal 911 response is, there are plenty of medical emergencies that must be dealt with during the 10 minutes it takes an ambulance to arrive. Enter the Ambulance Drone, a recently unveiled concept designed to zoom to the GPS coordinates of an emergency call with a load of EMS-standard supplies, including a defibrillator. It’s also equipped with a microphone and speakers so a medical professional on the other end can provide simple instructions to revive or stabilize a victim.
Build bridges
Bridge-building is a notoriously fraught and dangerous undertaking, requiring tons of manpower and money. That’s why engineers are designing ways to offload the hassle to teams of drones, which have already proven successful in “weaving” mini pedestrian suspension bridges.
We all know how destructive drones can be, but thanks to some ambitious Earth-loving engineers drones are also becoming a hugely restorative force, helping to re-forest some of the 15.3 billion trees destroyed each year.
Help protect endangered species and habitats
Keeping tabs on endangered species and environments has always been an immensely crucial and difficult gig for biologists and researchers in the field, but it could get a lot easier with help from an army of low-cost, camera-equipped drones. By accessing treetops and other hard-to-reach areas without disturbing precious natural habitats, they’ll get a rare peek at the day-to-day goings on, like a bionic Jane Goodall. They’re also useful to track movements of hunters in places where poaching is a problem.
Entertain us
GoPros have made it easier than ever to capture kickass POV footage, but imagine how much more epic those wild and crazy stunts (and fireworks!) would look from the unique angle of a drone following every move? That’s exactly what the AirDog does. It’s an auto-stabilizing quadcopter with a camera mount designed to auto-track the movements of whoever’s wearing its tracker wristband.
Over the past few years, the use of UAVs/UAS/Drones has increased significantly. Much of this usage has been for the better, some has been for the worse. Many “hobbyist” drone pilots began to enter the market illegally and performed work against FAA-mandated certification. To legally operate a drone for commercial applications, the pilot must pass FAA certification tests that are in place to maintain both safety in the skies and on the ground. To the uninitiated, this may seem like the difference of using a gypsy cab instead of a duly licensed taxi, but it isn’t. The FAA takes its role in burgeoning drone use very seriously, and those who get caught without the proper certifications are subject to some hefty fines and possibly even jail time.
But through its maturation in industry, drone technology has found a definitive and growing place on construction project sites. Construction companies are now adjusting the way they seek to accomplish tasks based on this new technology. Construction projects are complicated, time-consuming and resource-intensive endeavors that typically involve lots of legwork, stamina and attention to detail. The use of drone technology can help minimize the legwork – accelerating schedule times and increasing safety on site.
The following are just a few of the uses for drones on the modern construction site:
Surveying
Drones can quickly survey a job site and efficiently build maps. Instead of using larger human resources, heavy machinery and expensive surveying tools that produce complex data, drones can compile the data quickly and accurately, allowing the firm to cut the time and money it takes in half while providing greater accuracy.
Drones in construction have made surveying much easier by simplifying data collection, allowing the owner or manager the ability to focus their energies on putting collected data to use instead of figuring out how to get it. The drones can transmit data quickly to a live feed and SD data storage instantaneously. This makes the task of creating accurate maps and providing valuable data to numerous companies much easier. Information you acquire can be uploaded to a server where it can be accessed by individuals all over the globe who you allow authorization.
Progress Reports
Project sites may not always be easily accessible to your clients. They may just be too busy to stop by, or they may be halfway around the world and site visits get cost prohibitive. In this case, drones can relay a large amount of information in one, neat package. If a picture is worth a thousand words, then a flyover aerial or data-laden, interactive walk-through is worth what amount to the Library of Congress?
Job Site Monitoring
For project managers who routinely shuffle between multiple job sites, putting a drone in the air to monitor work progress, safety standards, incoming material inventory, etc. can save a lot of time, energy and money. The main responsibility of a project manager is to ensure the workers on their job site remain continuously productive. In any project, it is natural for there to be times of high and low energy, but a drone can help pinpoint chokepoints in your production schedule. It can provide you with a video log in case any equipment on site turns up missing.
Inspecting Structures
Commercial building management relies on yearly inspections to monitor wear and tear of their structures. Traditional inspection tactics can include precarious climbs up to the roof or other parts of the structure using scaffolding or a harness. The time saving that is realized when utilizing a drone for inspection has really transformed the construction industry. Whether it is for a building, bridge or tunnel, drones have significantly simplified the inspection process and thus had a direct impact on both schedule and budget.
Better Safety Records
Drones in construction can do a great job of hovering over a location that is too dangerous for a worker to access and can save lives by monitoring workplace conditions in areas that are very hard to reach. In manufacturing plants, drones can help with reconnaissance, sending images of the conditions that can be expected before a worker is dispatched.
Plant reliability and maintenance is another area of safety code that can benefit from drone use. With drones, it is possible to send back images to the engineering and maintenance teams in order to identify the cause of a malfunction or breakdown immediately.
In the past when managers were concerned about safety issues, they would walk around sometimes very large plants hoping to get a glimpse of what the issues were. And while getting a human pair of eyes and ears on the floor is always appreciated, it may not be the best method to efficiently identify safety issues. But with the use of a drone and monitoring device, a safety manager can see what is happening in real time and can make dramatic improvements instantly.
Maintaining Schedules & Budgets
By identifying the parts of the project that are going off-track, having the ability to prevent time-lost accidents or causalities and rigorously monitoring your job sites, a construction manager will be much better prepared to remove any additions to project schedules or costs. Many construction managers will tell you that maintaining real-time control over multiple, multi-faceted projects can be one of their greatest challenges. The more information you have at your fingertips can mean more control you have over your project ultimately. And if something does go wrong on your site (and every project will have something that goes wrong on site), the real-time information that a drone provides will allow you to correct the problem quickly – minimizing losses in both time and money.
And in a nutshell, that is what drones do best on construction sites; they minimize losses while maximizing efficiencies. UAVs have proven themselves in the construction industry as valuable tools in the project manager’s toolbox. And yes, I will drone on about it.
Looking for a way to transform your website, company, and profit margins?
It may sound like a dream, but it isn’t. Search Engine Optimization (SEO) is your answer to changing the game on your digital presence and staying competitive in the industry.
The good news is, you don’t have to get a degree in marketing to understand SEO or even to implement it. Businesses of all sizes are upping their SEO game and seeing immediate payoffs.
Read on to learn why SEO matters now in your digital strategy.
1. SEO Gives You Organic Traffic
This is the number one reason for why SEO matters today. When you optimize your website for search engines, you give your website the chance to rank highly in searches.
The higher your website appears on search results lists, the more likely you are to get clicks from interested users. This is organic traffic.
The best thing about organic traffic is that it is free! You need to put some time and effort in, but over time, the ROI is really good. Organic traffic is a great channel for leads and conversions, as they find you due to searching for products or services your business offers.
2. Get Your Brand Noticed
As a business owner, you are likely seeking ways to get your brand noticed. SEO will let your website soar to the top of search results so that your brand can easily be recognized by a wide variety of users.
The more highly and consistently your website ranks, the greater the odds of your brand image sticking in the minds of consumers–and staying there. Top of mind awareness is something you should be striving for.
3. Increase Conversions
Because SEO gives you organic traffic and ‘free’ marketing, it is also a fantastic tool for increasing conversions. More leads mean more potential for conversions. The mere fact that people found your site because of a search increases the chance of a conversion.
Businesses are also able to rank highly because they are “trusted” by search engines. This means that they comply with SEO guidelines, have good, solid backlinks, contain quality content and are generally more credible.
4. Organize Your Website and Impress Users
For SEO to work effectively, you have to structure your website around certain keywords and subjects. This leads to carefully curated and fresh content.
Because of Google’s SEO guidelines, websites that use SEO professionally will have organized and distinct pages. This can lead to a more positive user experience overall.
5. Broaden Online Reach
Because so many consumers are comfortable relying on search engines to buy products, query information, and find jobs, you’ll be able to expand your audience from local to global with SEO.
The higher your ranking on a search results page (SERP) due to your SEO efforts, the more likely you are to appear on the radar of companies and searchers from across the globe.
The greater your online reach, the greater your potential to gain more conversions.
6. Maximize Social Media Efforts
Social media in and of itself can lead to increased sales for your business, with the right strategy in mind.
SEO can contribute to your social media presence. Sometimes users will be searching for recent rather than dated content. Social media posts will surface as fresh content that works collaboratively with Search Engine Optimization.
Why SEO Matters
Search Engine Optimization is becoming the leader in inbound and digital marketing. If you’re wondering why SEO matters, take a look at what it can do for your business.
SEO matters because it keeps your business competitive and enables you to get more (free) organic traffic to your website. It organizes your site effectively, increases conversion rates, and reaches more audiences.
All of this can lead to greater profit margins, a larger customer base, and an elevated brand image.
At Engaged Digital, we believe in the power of SEO. Let us help you today with your SEO so that you can take advantage of its amazing benefits, stay competitive as a company, and grow your business.
The use of drones for precision agriculture is gaining momentum because of their capability to deliver the most up-to-date info fast and efficiently. The evolution of drone software and its overall affordability also account for the increased application of drones. Let’s now explore how drones can be used for agriculture, more specifically.
Estimating soil condition
Smart farming is data-driven, enabling farmers to take action based on accurate information on soil conditions. Extracting this data had previously involved physical visits to the field and gathering metrics manually. Equipped with agriculture smart sensors, drones can collect and deliver this data – needless to say, they can also do it in a faster and more precise manner.
Planting future crops
The soil gets prepared for planting and a drone shoots seeds in it, rather than using outdated planting techniques. Using drones for seed planting is relatively new, yet, some companies are experimenting with this approach.
For example, Agmaps (One of the software’s we use) is an Ohio based company that uses drone technology to gather various field data and provide field side reports.
Fighting infections and pests
Not only can agriculture drones inform farmers on soil conditions using thermal, multispectral and hyperspectral technology, they can also detect field areas inflicted by weeds, infections and pests. Based on this data, farmers can decide on the exact amounts of chemicals needed to fight infestations, and not only help reduce expenses, but also contribute to better field health.
Agriculture spraying
Smart farms also use drones for agriculture spraying, which helps limit human contact with fertilizers, pesticides and other harmful chemicals. Drones can handle this task faster and more efficiently than vehicles and airplanes; they are also a great alternative for farms that still use manual labor.
Drones are also irreplaceable when it comes to spot treatment. They can detect infected areas with sensors and cameras and work on them while leaving the healthy part of the field intact. This not only saves time and increases safety, but also helps reduce expenses.
Crop surveillance
Agricultural fields occupy large areas, and it’s often nearly impossible to estimate the overall state of crops. By using drones for agriculture mapping, farmers can stay updated on the health of plants in a particular area and indicate which field areas require attention.
To estimate the state of crops, drones inspect the field with infrared cameras and determine light absorption rates. Based on accurate, real-time info, farmers can take measures to improve the state of plants in any location.
Livestock monitoring
In livestock farming, drones can keep an eye on the cattle as it grazes on pastures, reducing the need for human workforce on horseback and trucks. Using thermal sensor technology, drones can find lost cattle, detect injured or sick animals, and calculate their exact numbers. Admittedly, drones are capable of doing a better cattle surveillance job than herding dogs.
The rise of visual media within content marketing
In the modern digital marketplace, content is king. If you want to attract the eyeballs and clicks needed to survive online, you have to produce something worth seeing, reading, and sharing. While a number of sites use click-bait or outright plagiarism to bring in potential customers, quality content always rises to top…and nothing adds more quality than solid motion design.
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Sure, we are a little biased in this case. We run an online school for motion designers, and we think all of these artists deserve a ton of paying work. That doesn’t mean we aren’t right. Modern online content can always benefit with the addition of motion design graphics. Whether you’re dropping an informative GIF or a full-on animation, plugging in some MoGraph will set your site out ahead of the pack.
In this article, we’ll take a look at:
Why content marketing is here to stay
The rise in video content
Creating content for social media
Why motion graphics are an effective medium
Why motion graphics are cost-effective
How you can train your team and add motion to your tool kit
Content Marketing is Here to Stay
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What is Content Marketing? Simply put, it’s most of the internet these days. Content marketing is a way for companies to reach out to their communities and potential customers through articles, videos, podcasts, and social media messaging. These can come in a number of forms, but the main idea is to provide some form of free information in exchange for the viewer’s attention.
Surprise! You’re reading some content right now. Okay, that wasn’t much of a surprise.
Content Marketing can be an article about “10 ways brighter smiles improve your work life” written by a toothpaste company, or a video showcasing all the unconventional uses of a blender. It’s entertaining with a pinch of educational, and it advertises a product without feeling like an advertisement. According to HubSpot, roughly 70% of companies are using content marketing to push their products and services.
With so much of the online world saturated with content marketing, it’s become harder and harder to stand out. Articles and social posts just won’t cut it…which is why more marketers are turning to video content.
The Rise of Video Content in Marketing
As more and more companies flooded the internet with listicles and click-bait, marketers turned to video content to grab viewers’ attention. If you’ve watched YouTube for more than ten minutes, you’ve noticed the new ads. They can range from the high-end (professional videos with actors and effects and 1-7 cute dogs) to the cringe-inducing (hiring D-list TikTok stars to pretend to be wowed by a mobile game/Tinder competitor).
Regardless of the quality, these video ads are likely still more effective than even the best article. Why?
“In the world of digital marketing, video reigns supreme.”
Larry Mutenda, Anthill Magazine, May 2020
What started as just a small list of freelance clients in 2019, has grown into what is now 19th Designs LLC. With of over 25 clients located throughout the United States and serving varying industries, 19th Designs is becoming a reputable name in the UAV and Creative Media Industries. With the ability to soon click and order a service, we make the process of hiring us an efficient process. 19th Designs is based in Sandusky, Ohio but holds no geological boundaries to allow us to assist varying companies and industries across the globe. Remember at 19th Designs #theskyisntthelimit