Drones Are Turning Photogrammetry Into Big Business

*Article originally posted by builtin

This past January, at a clay mine near Golden, Colorado, Alena Iskanderova made a startling discovery: The tracks of an ancient relative of the crocodile — once preserved for some 100 million years — had been largely erased by erosion.

In the 11 years since paleontologist Martin Lockley, an associate curator at the University of Colorado Museum of Natural History and professor emeritus at the university, first documented the tracksite, the fossilized footprints left by the animal had lost much of their depth — from roughly 7 to 12 millimeters down to 3 to 4 millimeters, Iskanderova said.

That the effects of the elements could visibly diminish the tracks in such a short time points not only to their fragility in the face of climate change and other anthropogenic threats, Iskanderova said, but the importance of photogrammetry as a means of preserving the geologic record.

WHAT IS PHOTOGRAMMETRY?

Photogrammetry is the science of reconstructing objects and environments in the physical world through photographs. The technique involves stitching together large collections of overlapping photographs to create topographical maps, meshes, and lifelike 2D and 3D digital models. Software tools help create these digital assets using pixel data from aerial photographs taken by drones or close-range photographs with handheld cameras. From surveying construction sites and flood zones to exploring fossil sites and assessing crop health, the technique has a variety of applications.

“Sometimes tracks are the only presence of animals in any paleoenvironment. So [photogrammetry] is very important for us to know what kind of animals were there,” she said. “The tracks also show us their behavior. Sometimes we can tell, for example, that there was a group of dinosaurs migrating from one point to another.”

Iskanderova is a close-range photogrammetrist with a specialization in paleontology. She uses a Canon 5D Mark II camera with a 24-mm lens to do much of her work, which has included documentation of ornithischian (“bird-hipped”) dinosaur tracks, small invertebrate burrows and the first reported Mesozoic track of a small heron-like bird called Ignotornis mcconnelli. Most of her work occurs in the South Platte formation — a sandstone-rich rock bed in the foothills of Colorado’s Front Range.

“Sometimes tracks are the only presence of animals in any paleoenvironment. So [photogrammetry] is very important for us to know what kind of animals were there.”

After snapping hundreds of overlapping pictures, Iskanderova uses Agisoft Metashape Pro 1.7 to patch them together into a single 3D image. By aligning pixels in the photos, the software renders something called a point cloud — a three-dimensional constellation of colored dots that reveal the contours of a surface. These points are then layered with a textured mesh to create lifelike visualizations, including depth maps showing the geolocated contours of a surface.

“This is why photogrammetry should be taken as a best practice for fossils and tracks studies,” Iskanderova wrote. “[Many scholarly] papers give measurements as numbers but don’t document how the measurements are made in connection to the start and end points. Each scientist, or a fieldwork assistant, will take the measurements differently. With photogrammetry, you can record not only the length, width and depth [of tracks] but also the start and end points.”

MORE ON 3D VISUALIZATIONSDigital Twins: What They Are and How They’re Shaping the Future

Cretaceous crocodilian tracksite near Golden, Colorado.
A photogrammetric rendering of one of the most complete and well-preserved Cretaceous crocodilian tracksites

Ground Control to Major Robot

Photogrammetry is nothing new. The centuries-old method of reconstructing measurements is rooted in principles of perspective and projective geometry practiced by artists, such as Leonardo da Vinci, and formalized into a science by German mathematicians Rudolf Sturm and Guido Hauck in the late 19th century. Yet the field is rapidly evolving through innovations in software and aerial photography.

Today, photogrammetry is used in commercial applications as diverse as public safety, construction, civil engineering, automotive manufacturing, agriculture and military reconnaissance. And a growing number of use cases has been a boon for the software companies that provide 3D modeling and post-production tools.

Analyses from Data Bridge Market Research predict the photogrammetry software market will see a compound annual growth rate of more than 13 percent between 2021 to 2028, with photogrammetry software expected to reach a market value of $2.56 billion by 2028.

“I think the big revolution has been with drones,” Tristan Randall, a strategic project executive at the architectural software company Autodesk, said. “In the context of a construction project, for example, where you want to monitor your site conditions, you can purchase drones that cost a couple thousand dollars. So capturing the photogrammetric data has become much, much easier.”

Photogrammetry does not require highly sophisticated cameras, Randall told me. It can be performed using digital single-lens reflex (DSLR) cameras, video reels, satellite photos or even images captured with an iPhone — virtually any digital camera that can store multiple images.

“I think the big revolution has been with drones … capturing the photogrammetric data has become much, much easier.”

But the low-cost availability of drones has opened a once largely terrestrial application to a range of new airborne possibilities — from creating large-scale maps to assess crop health or plan for emergency relief operations to producing lifelike 3D models of buildings, roadways and flood zones.

A photogrammetrist can buy a serviceable drone for as little as $800, said Christopher Kabat, the owner and founder of the drone consultancy ProAerial Media. Once programmed, the drone can capture hundreds of photos of a large-scale real-world environment, like a subdivision or city district, in hours.

Prior to the flight, the pilot selects the flight path and the number of photos the camera will take, based on their desired output resolution. Outfitted, typically, with a 1- to 2-inch diameter camera on a rotating gimbal, the drone passes back and forth over the landscape taking pictures — hundreds of them — for later processing.

“It’s literally taking every image and taking all the pixels in each image and looking for another image with at least three matching pixels,” Kabat said. “And it’s going to do that for every single photo that you have.”

Depending on the goals of a project, teams can use drone-based photogrammetry to create photorealistic orthomosaic maps corrected for the curvature of the Earth, capture valuable volumetric data — like the amount of soil a building team needs to extract to dig a foundation — or generate interior models for virtual home tours on real estate sites like Zillow. Aerial photogrammetry, though, tends to work best for large-scale projects, not fine architectural details, which are often represented with laser scanning.

The Google Earth project to map cities in 3D actually used both technologies, Randall told me, capturing large regions with photogrammetry and applying signature building features with manually scanned data.

“The key thing to remember is that [a point cloud] is a very, very accurate representation of the physical features of a site,” Randall said. “We call it ‘mowing the lawn,’ because you’re basically moving the camera in lines that overlap. And then you use those photos in, say, an engine like Autodesk ReCap, to stitch them together.”

3D  textured mesh of a 4-acre office park in Nevada rendered from 275 photos.
A 3D textured-mesh of a four-acre office park rendered in Pix4Dmapper from roughly 275 drone photographs.

Photogrammetry Has Dozens of Use Cases. But Construction Is Where Most of the Excitement Lies.

Over the past decade, aerial photogrammetry has radically transformed the construction industry. Instead of hiring a survey team to spend weeks photographing a site with GPS-synced tripods, developers can send a drone — like DJI’s Phantom 4 RTK or Autel’s Evo 2 RTK — into the air to capture site conditions in hours, often at a much lower cost, said Ryan Sweeney, a sales manager at the Denver office of the photogrammetry company Pix4D.

Drones are good at capturing high-resolution photographs, in part because they fly so low — a maximum of 400 feet above the ground (or higher, if within range of a structure), compared to at least 500 feet above the ground for a human-piloted plane, as stipulated by Federal Aviation Administration regulations. Drones can also capture a site from multiple vantages and reach places that might otherwise be dangerous for humans to be — like hazardous chemical sites.

At a typical construction site, about 500 images captured by a drone in a 30-minute flight can be processed on a personal desktop computer in roughly two hours, Sweeney said. Flight height, camera quality and the level of photo overlap all affect the quality of the point cloud and final outputs. A 75 percent horizontal and vertical overlap is a good target for a quality data set.

“Implementing photogrammetry gives you the ability to almost have your eyes on location. You can monitor the progress [of a construction site] visually, very simply.”

In addition to knitting the photos together, software modeling tools like Recap, Pix4D, or all-in-one aerial photogrammetry platforms like 3DR and DroneDeploy, align geotagged pixels against cartesian coordinates ground sampled locally or imported from networked GPS data. The reconstructed image files are, thus, correlated one-to-one with their real-world locations — what some refer to as digital twins. These outputs can be represented as 3D building models, topographical maps, depth maps, contour line drawings and 2D orthomosaics.

Because these renderings are accurate to within inches, architects and engineers can use them to update working “as-built” models so they reflect on-the-ground conditions.

If a construction crew moves a planned sidewalk four inches to the west to avoid a root system, the design team doesn’t need to manually update their renderings, Kabat said. They can import updated point cloud data to virtual environments to correct such discrepancies on the fly.

Meanwhile, construction managers can use the 3D models to keep tabs on large-scale development projects, while working remotely.

“Implementing photogrammetry gives you the ability to almost have your eyes on location,” Kabat said. “You can monitor the progress [of a construction site] visually, very simply.”

Drone flight path planning in Pix 4D for an office park photogrammetry project.
A drone flight path map created in Pix4Dmapper. |

Laser Scanning vs. Photogrammetry

Laser scanners can produce high-resolution 3D models and maps, often at a higher resolution than what can be achieved using photogrammetry. Yet they tend to be expensive — sometimes tens of thousands of dollars, Randall told me — and they must be moved into position by human operators to “see” their targets.

“You can imagine a construction site 20 miles from the city,” Randall said. “A pilot has to fly all the way from the airport and then go back. Even inside a building, you have to move the scanning instrument all over the site to capture different viewpoints.”

But drone photogrammetry has its limitations too. Most U.S. airports, Kabat said, are surrounded by LAANC (low altitude authorization and notification capability) grids that require formal FAA airspace authorization. A flight can be ground sampled at a given height — say, 137 feet — but fall within a restricted zone that limits the flight ceiling to 100 feet. If not coordinated in advance, that can throw a wrench in a mapping project.

And a recent spate of criminal incidents — drones dropping contraband into prisons and flying within range of airports, leading to shutdowns — have led to more stringent drone flight guidelines, Randall said.

The FAA’s Part 107 guidelines already require all small commercial drone operators to pass a knowledge test and be registered, but a new rule that went into effect in April requires most drones flying in U.S. airspace to be equipped with remote ID. According to the agency’s website, this “helps the FAA, law enforcement and other federal agencies find the control station when a drone appears to be flying in an unsafe manner or where it is not allowed to fly.”

“If you were flying in North Carolina, Illinois, Wisconsin — anywhere there’s much denser vegetation, photogrammetry will never be able to interpret the ground data because it can’t penetrate past the canopy roof of the trees.”

Randall told me it likely implies they have the ability to disable drones that pose a potential threat.

Drones — more specifically, their cameras — also have trouble seeing through foliage. Kabat’s company operates in the desert landscape of southern Nevada and areas of Arizona and Utah, where photogrammetry works well.

“But if you were flying in North Carolina, Illinois, Wisconsin — anywhere there’s much denser vegetation, photogrammetry will never be able to interpret the ground data because it can’t penetrate past the canopy roof of the trees,” he said.

Building edges can also be problematic. Unlike laser scanners, which measure distances as a function of the time it takes light beams to reflect off a target and return to their source, photogrammetry uses pixel matching to approximate distance.

“So depending on what’s in those pixels, you may run into challenges. If you’re shooting from directly above a building, you’re not going to be able to represent that vertical edge with as much accuracy,” Kabat said.

Documenting and Preserving Fragile Environments

But the technology is quickly getting more advanced and adaptable. Newly developed aircrafts scheduled to arrive on the market soon, such as the DJI Mavic Pro 3, are expected to have swappable payloads, Kabat told me, meaning they will let users exchange a standard camera for a zooming camera, thermal imaging camera or LiDAR (light detection and ranging) camera.

The promise of modular camera options is exciting to practitioners like Kabat, but the market for newer technologies will likely take some time to ramp up.

“Most people still don’t even know what photogrammetry is,” Kabat said. “That’s the biggest challenge: just making people aware that you can use photogrammetry to solve problems.”

“It’s not something new,” Iskanderova added. “But in certain fields, like, for example, paleontology, it’s a relatively new and growing field. And, right now, I see many, many students studying photogrammetry and doing projects. Many old-school professors are also interested in photogrammetry.”

“Most people still don’t even know what photogrammetry is. That’s the biggest challenge: just making people aware that you can use photogrammetry to solve problems.”

And it remains an active field for hobbyists. During his off-hours, Kabat traces the history of remote stretches of the American southwest with drones and handheld cameras, capturing artifacts in ghost towns and abandoned mines near Las Vegas, and Native American petroglyphs he finds along the Old Spanish National Historic Trail running from Santa Fe, New Mexico, to Los Angeles.

Recently, he engaged the nonprofit Friends of Pando about the prospect of mapping the Pando, a clonal colony of a single aspen in south-central Utah that looks like a cluster of individual trees, but is connected by a genetically identical root system that spans 106 acres. The threatened tree, among the oldest in the world, has been deemed the heaviest living organism.

“If you were to Google, ‘largest tree,’ it’s still going to be General Sherman, the sequoia tree in California,” Kabat said. “But as far as the largest organism, it’s the Pando. What they’re ultimately looking to do is provide visitors to their website the ability to walk through the aspen forest, virtually, as it changes seasons.”

Though the scale of the project is different, it’s not so far removed from what Iskanderova is doing at a more granular level with dinosaur tracks — reconstructing the fragile outlines of an environment with photogrammetry to document its existence and, hopefully, preserve it for posterity.

“With tracks or any fossils, it’s pretty much detective work,” she said. “You just go in and slowly find more details, making a story behind the remains.”

Why Custom Website Design and Development Matters

*’Article Sourced from AGATEFIRE

Enhance The User Experience with Powerful Custom Website Design

Custom website design is rapidly becoming a must for both local and online businesses. This is especially true if they want to stay competitive in their industry or niche. With over 1.9 billion websites online in 2018, every new website needs something unique and special to stand out from the crowd.

Custom website design creates a unique customer experience that templates and cookie-cutter options cannot match. With online business, a website is frequently a potential customer’s first impression. If it is not a positive one, they move on to the millions of other options they have to choose from.

What Is The Power Of Unique Web Design?

From a business standpoint, custom design and development means creating a unique selling position in an industry or niche. The focus is laser-precise and every site visitor knows what they are getting with you. An emotional component also exists. Designers know how to add curiosity, comfort, and trust.

Templates Vs. Custom Website Design And Development

The web is full of free and low-cost templates that make a website look neat and organized. When it comes to rising above the competition, those traits do not begin to scratch the surface of what a skilled web design company can do.

Custom design and development professionals create for the individual company’s needs and goals. This includes both the public face of the company and the usability of the administrative backend. The first requires precision, user-friendliness, and features necessary to convert the visitor into a customer or client. The latter makes it much easier for staff to update and maintain the site.

The Custom Web Design Company Matters

Business owners need the type of boost to a business that unique web design and development can bring. By creating a user experience that focuses on intuitive comfort, brandable style, and trust, the chance of standing out and succeeding increases. 

How Algorithms Work in social media

*Article posted from Prable

Social media has become one of the leading marketing platforms for businesses. They use the platforms to engage with customers, build brand awareness, and generate leads. However, it’s not easy to stand out when there are thousands of social media business accounts. You need the right approach to put you in front of your target audience before your competitors get there first. One of the fundamental ways to succeed on social media platforms is understanding how their algorithms work. They will give you insights into what kind of content will pop up in users’ timelines and win their hearts. Since each platform uses specific rules, this article will explain how the algorithms of five popular social media platforms work. You’ll also find some tips on how to optimize your content for these platforms.

Facebook

With around 2.7 billion active users, Facebook is the most popular social media platform. It can be a huge potential market for your business. Moreover, this platform provides Facebook Shops to help create an online store easily.

How Facebook Algorithm Works

Users’ preferences are one of the main factors in ranking news feeds. The algorithm prioritizes types of content the users previously like, comment, and share. To make sure Facebook predicts correctly, it will survey people to ask if the content is meaningful.

Top Tips to Post on Facebook

  • Aim for more than likes. The algorithm weighs reaction buttons, including caring and anger, more than likes. Use storytelling through captions and visuals to build emotions.
  • Go live.Live videos gain six times more engagement than regular videos. Some live ideas include Q&As and interviews, live performances, and product tutorials.
  • Use Facebook Groups. To build community as it sparks a discussion between the brand and customers.

Twitter

With its features like mentions and trending tabs, Twitter helps businesses interact with customers directly and share what’s happening in the company.

How Twitter Algorithm Works

Twitter used to display content in chronological order. Now, it has a mix of real-time and algorithmic content based on:

  • Recency. How recently a Tweet was posted.
  • Engagement. Refers to the number of clicks, favorites, retweets, and impressions.
  • Activity. Means how active users are – how long since they were online and how much they use Twitter.
  • Media. The type of media users engage with the most, like GIFs and images.

Still, many users enjoy the chronological order timeline. In 2018, Twitter allowed users to turn off the algorithm and let users see the latest Tweets first.

Top Tips to Post on Twitter

  • Follow Topics in your industry.  A topic lets users follow conversations about a specific subject, like Art and Sports, even if they don’t follow the accounts. To appear in Topic, keep up with the trends and current news, then create content related to them.
  • Respond to engagement quickly. The algorithm prioritizes engaged users and recent content. Try to respond to Retweets, mentions, and replies in the first 2-3 hours.
  • Pin Tweets. Pinned Tweets stay on top of your profile. It’s great to highlight calls to action and your best content.

Instagram

If your target market is people under 35, Instagram is the perfect platform to use. It’s because the majority of its active users are younger generations.

How Instagram Algorithm Works

User behavior is one of the key elements that determine Instagram users’ timelines. They will get more updates from the types of posts and accounts they engage with the most. Now, the algorithm also considers words in the alt text and caption. It’s because of the upgraded Explore page that lets users search by keywords.

Top Tips to Post on Instagram

  • Publish consistent Instagram Stories. Drive engagement with stickers, like polls and questions.
  • Write engaging captions. Interactions are essential for Instagram algorithms. Try to use question-based and tag-a-friend captions to encourage comments. Try to include keywords so your post will appear on the Explore page.
  • Keep up with the latest features. Include Reels, IGTV, and Guides. They help vary your content and show that your brand is up-to-date.

TikTok

Even though TikTok is relatively new, the user base grew by almost 800% in the last couple of years. Many big companies like Dunkin’ Donuts and The Washington Post use this platform very successfully. However, keep in mind that TikTok’s largest user base is young people. So think about your target audience before using this platform for your business.

How TikTok Algorithm Works

When delivering personalized content, the TikTok algorithm considers several factors:

  • User interactions. Refer to videos you like, comment on, and share.
  • Video information. Include details, such as captions and hashtags.
  • Account and device settings. Consist of your language preferences and country settings.

Top Tips to Post on TikTok

  • Keep your videos short. Videos with only 10 to 15 seconds tend to perform better because they get a higher completion rate.
  • Join trending hashtags or challenges. Research a hashtag that has a fire icon next to it. Then, think about whether it’s relevant for your content.
  • Use popular sounds and music. These elements can increase discoverability. Find them on TikTok’s video editor. Or go to Analytics and look for the top sounds your followers listen to.

YouTube

YouTube is a perfect platform to grow a community and educate customers. It’s the most-used search engine, as many people enjoy watching videos more than reading. The visual and audio format makes any topic easier to understand.

How YouTube Algorithm Works

YouTube algorithm looks at the videos’ impressions and engagement metrics, like watch time, likes, and comments. It also pays attention to how often a channel uploads new videos and how much time the audience spends on the channel after watching a video. When recommending particular channels or videos, YouTube will look at what topics users are subscribed to and have watched in the past.

Top Tips to Post on YouTube

  • Optimize your videos. Include relevant keywords on all video elements, like titles, tags, and video and thumbnail name files. Research complementary keywords and write them in your description.
  • Keep viewers engaged throughout the video. Since view duration is the critical metric, make your videos interesting. Hook the audience in the intro and keep them engaged using compelling storytelling and editing.
  • Link to other videos on your channel. Recommend related videos using cards and end cards. Group the videos into a playlist to increase views.

Why Understanding Social Media Algorithms is Important

Users follow many accounts on many different social media platforms. It’s difficult for them to sift through all the content from those accounts. That’s why social media developed particular algorithms. These algorithms refer to specific formulas social media platforms use to sort all posts in users’ timelines. They aim to deliver relevant content to their users and make them satisfied when using the application. In this case, businesses need to understand how algorithms work and work together with them to reach their target audience. Because algorithms are constantly evolving, your content marketing strategies need to adapt to them continuously.

The Insider’s Guide to Why SEO Matters

*Article from engaged digital

Looking for a way to transform your website, company, and profit margins?

It may sound like a dream, but it isn’t. Search Engine Optimization (SEO) is your answer to changing the game on your digital presence and staying competitive in the industry.

The good news is, you don’t have to get a degree in marketing to understand SEO or even to implement it. Businesses of all sizes are upping their SEO game and seeing immediate payoffs.

Read on to learn why SEO matters now in your digital strategy.

1. SEO Gives You Organic Traffic

This is the number one reason for why SEO matters today. When you optimize your website for search engines, you give your website the chance to rank highly in searches.

The higher your website appears on search results lists, the more likely you are to get clicks from interested users. This is organic traffic.

The best thing about organic traffic is that it is free! You need to put some time and effort in, but over time, the ROI is really good.  Organic traffic is a great channel for leads and conversions, as they find you due to searching for products or services your business offers.

2. Get Your Brand Noticed

As a business owner, you are likely seeking ways to get your brand noticed. SEO will let your website soar to the top of search results so that your brand can easily be recognized by a wide variety of users.

The more highly and consistently your website ranks, the greater the odds of your brand image sticking in the minds of consumers–and staying there. Top of mind awareness is something you should be striving for.

3. Increase Conversions

Because SEO gives you organic traffic and ‘free’ marketing, it is also a fantastic tool for increasing conversions. More leads mean more potential for conversions. The mere fact that people found your site because of a search increases the chance of a conversion.

Businesses are also able to rank highly because they are “trusted” by search engines. This means that they comply with SEO guidelines, have good, solid backlinks, contain quality content and are generally more credible.

4. Organize Your Website and Impress Users

For SEO to work effectively, you have to structure your website around certain keywords and subjects. This leads to carefully curated and fresh content.

Because of Google’s SEO guidelines, websites that use SEO professionally will have organized and distinct pages. This can lead to a more positive user experience overall.

5. Broaden Online Reach

Because so many consumers are comfortable relying on search engines to buy products, query information, and find jobs, you’ll be able to expand your audience from local to global with SEO.

The higher your ranking on a search results page (SERP) due to your SEO efforts, the more likely you are to appear on the radar of companies and searchers from across the globe.

The greater your online reach, the greater your potential to gain more conversions.

6. Maximize Social Media Efforts

Social media in and of itself can lead to increased sales for your business, with the right strategy in mind.

SEO can contribute to your social media presence. Sometimes users will be searching for recent rather than dated content. Social media posts will surface as fresh content that works collaboratively with Search Engine Optimization.

Why SEO Matters

Search Engine Optimization is becoming the leader in inbound and digital marketing. If you’re wondering why SEO matters, take a look at what it can do for your business.

SEO matters because it keeps your business competitive and enables you to get more (free) organic traffic to your website. It organizes your site effectively, increases conversion rates, and reaches more audiences.

All of this can lead to greater profit margins, a larger customer base, and an elevated brand image.

At Engaged Digital, we believe in the power of SEO. Let us help you today with your SEO so that you can take advantage of its amazing benefits, stay competitive as a company, and grow your business.

The Use of Drones in Agriculture Today

*Article share from DJI Enterprise*

How agriculture drones are changing how farmers work
By DJI Enterprise

It used to be that agriculture involved quite a bit of guesswork: What would the weather patterns be? What kind of crop yield could be expected?

Over the years, farmers have found innovative ways to answer these questions as much as possible with new technologies. Agriculture drones are the next step in this process. Agriculture drones can be used to do anything from precision agriculture, to efficiently dispersing weed control or fertilizers, to optimizing field management. The results include reduced operation costs, improved crop quality, and increased yield rate.

The rapidly changing world of agriculture
The farming operations of today look quite different than even a few decades ago. New technology has allowed the growers of today to optimize each part of their operations — from field spraying to grow cycles and crop health.

A big part of that transformation can be attributed to drones and other types of unmanned aerial vehicles (UAV). With an agriculture drone, farmers get in-depth data analysis and mission planning as well as new tools capable of handling physical work.

Whether you’re an independent farmer or a leader of a larger organization, drone technology can help you beat your harvest goals and yield more crops with fewer resources. Two of the main ways that the right UAV and payload can help are efficient crop spraying and field mapping.

We utilize software such as: AgMaps and Drone Deploy*